Royal Mail Advertising Mail Overview. 2 Definition Mailings which comprise a largely uniform message to all addressees, with the purpose of promoting.

Royal Mail Advertising Mail

Overview

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Definition

Mailings which comprise a largely uniform message to all addressees, with the purpose of promoting the sale or use of products or services, or to encourage contribution to, or support of a cause.

Product specification

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Advertising Mail

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Entry criteria• The mailing must be 100% advertising content• A ‘live’ mail piece needs to be posted to the following address together

with a copy of the Online Business Account (OBA) Sales Order within 10 working days from the date of posting Advertising Mail Content Control TeamRoyal MailMezzanine Floor206 Whitechapel RoadLONDONE1 1AA

• The following data criteria must be met for each mailing:1.If you use data from anywhere other than a consent-based file, you must follow a documented procedure for suppressing customer and prospect data against the Mail Preference Service (MPS), including MPS Deceased. Data must be checked during the 30 days or less before the item that uses the data is posted (i.e. enters the pipeline).

A consent based file is defined as a data list where it can be proved that all customers and prospects have consented to receive direct marketing2.Keep and maintain an internal suppression file to ensure that customers and prospects who request to opt out of your mailings are properly logged.  Data must be checked during the 30 days or less before the item that uses the data is posted with Royal Mail.3.Ensure all items are fully and accurately addressed and postcoded in accordance with PAF. (You have to meet a minimum of 90% address and postcode match to PAF).

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Sortation options

•Unsortedwith no additional options

•UnsortedMachine-readable ;

Optical Character Reference (OCR),

Mailmark Barcode and Barcode

•SortedLow Sort OCR

Low Sort Barcode

Low Sort Mailmark

High Sort

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Delivery speed• Unsorted options

1st Classdelivery aim of next working day

2nd Classdelivery aim within three working days after posting

• Sorted options1st Classdelivery aim of next working day

2nd Classdelivery aim within two working days after posting

Economy (sorted only)Delivery aim within four working days after posting

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Formats

•Unsortedletter

large letter

•Sortedletter

large letter

parcels

‘shoe-box’ sizes &

‘board game’ sizes

Formats

Max 240mm

Max 165mm

Max 5mmthick

Max 25mmthick

Max 250mm

Max 353mm

Letter Large Letter

Large letter – machine readableMax

245mmMax

10mmthick

Max 345mm

Parcel – ‘Shoebox’

Max 250mm

Max 350mm

Max 120mm

Max weight 2kg

Parcel – ‘Board Game’Max 60mm

Max 350mm

Max 450mm

Max weight 2kg

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Volumes – minimum postingUnsorted (with no additional options)

1000 letters or 250 large letters

Unsorted1000 letters or 250 large letters

Sorted4,000 letters or 1,000 large letters, parcels

Product sortation

The Royal Mail Selection Files

Low Sort: machine-readableSort to 86 selections from Royal mail Selection Files

OCR or Mailmark for letters and large letters

Barcode for letters

High Sort: manual

Sort to 1529 Direct selections or

86 Residue selections from Royal Mail selection files

Minimum items per direct selection 50 letters10 large letters 5 parcels

Sortation criteria – Low Sort

• one level of sortation

• * if trays are to be used then an average number of items across all selections mailed to in that posting must be a minimum of

100 letter or 25 large letters

if this cannot be achieved then bags must be usedSelectionsminimum postcode &

address accuracy level

(inc DPS)

Minimum volume* (trays)

Minimum volume (bags)

OCR 86 90% 100 letters

25 large letters

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Barcode 86 90% 100 letters 1Mailmark

86 90% (recommended) 100 letters

25 large letters

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Sortation criteria – High Sort• Two levels of sortation available• Presentation*:

if trays are to be used then an average number of items across all selections mailed to in that posting must be a minimum of100 letter or 25 large lettersif this cannot be achieved then bags must be used

• Pricing:Minimum of 50 letters required for a ‘Direct’ discountMinimum of 10 large letters required for a ‘Direct’ discountMinimum of 5 parcels required for a ‘Direct’ discount

Selections minimum postcode & address accuracy level

Presentation - Minimum volume* (trays)

Pricing - Minimum no of items

Residue 86

90%

100 letters

25 large letters

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Direct 1529 100 letters 50 letters

10 large letters

5 parcels

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•Combining separate client’s postings into a single posting

• Single set of direct

selections

• Single set of residue

selections

• Single computer

planning report

• Single line listing

• Consolidator’s Post

Paid Indicia (PPI)

number

• Consolidator’s

account number

Consolidation

Product presentation

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Mailpiece design

• Payment channel

PPI – unsorted options

PPI and stamps - sorted options

• Service indicator

PPI – 1st, 2nd or M - (the service indicator for Economy Mailings)

• Return address

• Standard selection code (SSC)

Optional for High Sort and Low Sort

• Design constraints

OCR. Mailmark and Barcode

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Presentation options - unsorted

Option A

YORK

FACE & BUNDLE SECURELY

BAG & LABEL

Option B

YORK

TRAY & LABEL

FACE CORRECTLY

Option C

IF OVER 10mm THICK, DO NOT

BUNDLE

BAG ALP

YORK

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Presentation options - sorted

Option A

CAGE

FACE & BUNDLE SECURELY

BAG & LABEL

SORT

Option B

CAGE

TRAY & LABEL

FACE CORRECTLY

SORT

Option C Option D

SORT

FACE & BUNDLE

SECURELY

CAGE

SORT

IF OVER 10mm THICK AND MIN OF 200 ITEMS

PER SELECTION, DO NOT BUNDLE

BAG ALP

CAGE

ContainersUnsorted

trays for letters

trays for large letters up to 10mm in thickness

bags or Auto Levelling parcel containers – (ALP)’s for large letters over 10mm

Sortedtrays* or bags for letters

trays* or bags for large letters up to 10mm in thickness

bags or ALPs * * for large letters over 10mm and parcels

parcels, large letters or High Sort letters may be segregated bundles if they meet the minimum requirements

*you need an average of 100 letters or 25 large letters across all selections mailed to, if you cannot meet this then use bags

* * only with pre-agreement

Presentation - summary• Traysmandatory for all machine-readable unsorted postings

not permitted for large letters over 10mm, A3 parcels or parcels

for sorted postings - can only be used if there is an average number of items per selection across all selections being mailed to

100 Letters25 Large LettersIf they cannot meet this requirement then they must use bagsThis criteria will not apply to International

• Bagspermitted for all sorted products

• ALPS machine-readable Large Letters over 10mm thick

• Segregated Bundlespermitted as current including for Low Sort Large Letters, not Low Sort Letters

• Unwrapped permitted as current for High Sort

Payment

Payment

•All PPI indicia remain the same i.e. 1st 2nd and M indicating service speed and including the ‘Delivered by Royal Mail’ logo

•Cheques not permitted and will only be allowed for Business Mail with no additional options.

•Meters no longer permitted for any of the sorted product options

•Stamps still permitted & P3484 must be used

•Volume Related Discounts will now be allowed on some Residue sort products

Payment indicia

Discounts• Machine-readability

letters & large lettersSorted options and non-sorted options

• SortationDirects & Residues

• Volume Related DiscountsLow SortDirects & Residues – High Sortunsorted

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IN SUMMARY…….

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• Options availableAdvertising Mail with no optionsAdvertising Mail with sortation Advertising Mail with machine-readable options

• Formatsletterslarge lettersparcels

• Machine readabilityletters – OCR, Mailmark and Barcodelarge letters – OCR and Mailmark

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Royal Mail Support

Account handler

Product literature

User Guide

Royal Mail Technical helpline 0207 371 6957

Technical Consultant - Mark Pearce 07801 777 503

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Questions?