HOW MUST SONY CHANGE ITS BUSINESS STRATEGIES FOR 2010 AND BEYOND? s1180081Ryo Yamamoto
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HOW MUST SONY CHANGE ITS BUSINESS STRATEGIES FOR 2010 AND BEYOND?
s1180081Ryo Yamamoto
Cotents• What is Sony?• Brief History of SONY• Efforts in SONY• Strategies for revival of SONY• Target of SONY• Future of SONY• Conclusion• Reference
What is SONY• Sony Corporation is one of the most largest ekectoronic
Manufacture on the world
• Sony Corporation has many diversified business• Electronics• Games• Entertaiment Field• Financial Services• etx
Brief History of SONY• 1964:Masaru Ibuka started a shop for electronics in
Tokyo• 1965:AKIO Morita joined the shop and founded a
company called Tokyo Tsushin kogyo. This company
Built the first tape recorder in Japan
• 1958 Tokyo Tsushin Kogyo renamed their name so Sony• 1970 Sony is listed in New York stock Exchange
Efforts in Sony
Phil Spencer's fond of Journey• The console war isn’t all about competition. The likes of
Sony and Microsoft can also learn from each other, and in a refreshingly complimentary comment, Microsoft Studios’ corporate vice president Phil Spencer has revealed that he feels that the PlayStation maker is doing a “nice job” of building content for its digital marketplace.
Strategies for revival of SONY
• Sony sheds 10,000 jobs under revival plan
Sony's turnaround strategy won't be enough to help the Japanese electronics giant regain ground on rivals such as Samsung and Apple, technology analysts have warned.
Future of SONY
• Sony believes the future will be like the past and has built the PS4 to prove it
• . • There it debuted the next-generation PlayStation, officially
dubbed the PS4 The event lasted two hours and featured some of the most accomplished game developers in the world, all on stage to promise that the PS4 was going to make gaming even more lifelike, more responsive, and more addictive than it already is.
Conclusion
• Sony is one of the largest company for electoronis product.
• Phil Spencer's fond of Journey• Sony believes the future will be like the past and has
built the PS4 to prove it• Sony sheds 10,000 jobs under revival plan
