Rowville 2032

Rowville2 0 3 2

Rowville2032

Rowville2 0 3 2

Research

Within 0 - 4km area, there are total of 4 main shopping precints, one of which is less the a year old.

A total of 6 supermrkets are located within the2km radius, not including service stations convenience store.

There are no tram and train services in or out of Rowville, only a limited bus service.

Location of shopping marts

Rowville is located 27kms south east of Melbourne cbd.

Primarily a resendatial areasurrounded by office building

One of the fastest growing suburbs in melbourne over the last 20 years

Mostly car dependent area, with the average household owning 2 - 6 cars

Rowville

Demographic Age type of Rowville Population

Demographic Household type of Rowville Population

Food Production Graph

Our proposal for the veil 2032 project is to provide the town of Rowville a

fresh food delivery service that offers both convenience as well as having an environmental and socially sustainable solution to a future with less car dependency.

The propoThe proposal is a two-part system that involves the consumer being an active part in the local economy therefore supporting local businesses.

Proposal

Proposal

Part one is a delivery service that provides the citizens of Rowville door to door convenience with delivery of their weekly grocery shopping.

• Middle man will deliver custom grocery orders to the customers house, therefore eliminating the need for the everyday household travel to the supermarket via their car.

•• The system will also reduce the need for plastic or even canvas bag, as the delivery service will use (and reuse) cardboard delivery boxes to each household which can be returned to middle man for repeated use or can be 100% recycled

Proposal

The second part to the Middleman services will be a grow-it-yourselfprogramme, which will encourage people to grow their own produce intheir home.

• Excess produce such as fruit, vegetable and herbs can then be collected by the Middle man and then redistributed amongst Rowville community.

•• There will be a quality control to check the standard of the produce that people have grown or make.

• The fresh produce that they have made, will be rewarded by a credit that they can use to pay for their delivery food. The credit will be instantly deposit into their phone credit, which will use for the food delivery payment method.

Service Service Map

Service Daily Service Hours

Service Map (Distribution& Delivery Zones)

ServiceMobile Commerce Payment System

WHY?

THE SYSTEM?

SUSTAINABLITY ASPECT?

Service Transport

The energy required for compressing air is produced at large centralized plants, making it less costly and •more effective to manage carbon emissions than from individual vehicles.

Compressed air engines reduce the cost of vehicle production by about 20%, because there is no need to •build a cooling system, spark plugs, starter motor, or mufflers.

The rate of self-discharge is very low opposed to batteries that deplete their charge slowly over time. •Compressed-air vehicles emit few pollutants.•Reduction or elimination of hazardous chemicals.•

Service Identity

Sally ColdwellAge: 72Occupation: retireeLiving Status: widow, living alone, small house

Before: •• She can’t walk a lot and relies to her car, although it’s dangerous for her.• The supermarkets are closed but it takes time for her to find park there.• She goes to supermarket every day, to get the fresh food.• She doesn’t like the crowd’s conditions in the supermarket. in the supermarket.

After • She can stay at home waiting for the groceries to arrive.• Have more time to prepare foods.• Grows a vegetable garden, which is under our program of “grow it your self.” self.”• More satisfaction using her own grown food.

Persona 1

Sally Coldwell

Before

After

Ben WorsnopAge: 19Occupation: student, part time waiterLiving status: flatting with two other people

Before:•• Often go out a lot to party.• East instant food, which is unhealthy.• Too busy to go proper grocery shopping.

After• Encourage him to cook with his flat mates at home.•• Doesn’t have to go the supermarket.• Better appreciation to food.• Grows lemon trees in their backyard.

Persona 2

Ben Worsnop

Before

After

Dane FordAge: 32Occupation: fulltime office clerkLiving status: single, Living Alone

Before• Busy at work.•• Don’t have time and energy to go to the supermarket.• He enjoyed cooking; however, he doesn’t have time for that.

After• Doesn’t have to buy anymore food after work.•• Although he still tired after work, he has the groceries ready at home to cook.• He invests in a small herb garden in his kitchen bench.

Persona 3

Dane Ford

Before

After

Rebecca BoardmanAge: 35 Occupation: unemployed, housewifeLiving status: family of four, living in a regular to large sized house

Before•• Spend a lot of time running errands in and around the house, mostly the grocery shopping• Buy food more than her need.• Drives big four-wheel drive, which cost a lot for the petrol.•• After tiring groceries shopping, she still have to cook for a family dinner

After• Middle man doing groceries shopping for her• More time to do another household works, especially cooking for her family.•• Receives food for what she only needs.• Encourages her family to eat healthier.• Grow vegetables in her backyard, which in the other hand it gets the children learn about more environmentally sustainable.

Persona 4

Rebecca Boardman

Before

After

Conclusion

Conclusion

• Economically, the service will be subsidised by those who participate in the grow -it-yourself programme

• Thesystem ensures that Rowville remains a locally self-sufficient town, and will limit the amount of imported produce, therefore reducing the carbon footprint causes by delivery trucks and vehicles.

•• We believe the system is sustainable in its ability to grow beyond Rowville. It’s potential to be implemented and developed elsewhere is endless.

• It provides not only convenience, but also a greener solution to a world without cars.

• It educates people in the need to consume less, and to bring sense of community via the food industry.

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Bibliography