Roundtable - Vasilis Presentation

1

Building true Loyalty

One customer at the time..

What do I need to implement a

Loyalty Program?

Commercial

design of the

loyalty scheme

Reward scheme

Product selection

Redeem process

Estimation of ROI

Technology

enabler to run

the Loyalty

Scheme

i.e. a dedicated

platform to support

all of the above.

Digital Marketing Outsourcing Services

Analyze marketing data to find actionable insights.

Collect data that augments each customer profile.

Decide on the best marketing action.

Deliver engaging messages and capture reactions.

Manage marketing processes and measure results.

Marketing Business Report preparation.

Business Logic. Analysis that will result the commercial set up of the Loyalty.

Integrated Marketing Management

Platform

Marera

Marera: All channels connected..

Buying Behavior

Campaigns

Contact Forms / Surveys

Social Media

Website/ eshop

Visits Frequency

CUSTOMER PROFILING LOYALTY ENCHANCEMENT

CRM Marketing and Loyalty

Platform with microsite and

mobile application

Digital automated

communication and

lead management

Data warehouse for all

customers and digital

marketing – loyalty actions

Customer segmentation

and business

intelligence (integration with 3rd party systems)

New technologies

Integration with beacon – WiFi

technologies

Portals

Supporting platforms,

microsite-portal-mobile apps

Redeem

Redeem process-support of

multiple redeem processes

Marketing

Attribution of marketing

points-social integration

Loyalty Schemes

Support Multiple/Different

Commercial schemes

Marera LoyaltyA dedicated Marera module for handling Loyalty Schemes

MARERA LOYALTY CAPABILITIES ARE

LEAD SCORING

Outcome: Predictive

Marketing

OMNICHANEL

APPROACH

Omni channel

approach with the

same content across

platforms

SURVEYS

Capability to get

customers’ feedback

and measure their

satisfaction

LOYALTY ANALYTICS

Measure

loyalty members

growth,reward revenue

vs cost, sales

% per loyalty segment

PERSONALIZED &

SEGMENTED

COMMUNICATION

Capability to select

the most appropriate

communication

vehicle (email, sms,

push notifications,

FB notifications)

Outcome: Cross Sell,

Upsell

T H A N K Y O U !

Contact Us Now

[email protected]

www.sieben.gr

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