ROULARTA LEAD GENERATION
ROULARTA
LEAD GENERATION
WWW.ROULARTAMEDIA.BE
ROULARTA LEAD GENERATION
CONCEPT – DATABASE
All opt-in profiles within the database of Roularta Media Group
content e-letters for each subsegment
Segmented
Subscribers to RMG titles RMG events
RMG online contacts
WWW.ROULARTAMEDIA.BE
ROULARTA LEAD GENERATION
FORMULAS – STANDARD INSERT
• Insert (= 1 block) in e-letter with
maximum 3 blocks, with content from
commercial partners and 1 editorial item
• Generating leads for a specific product,
topic, etc.
• Content e-letter
• Sent out from Roularta
WWW.ROULARTAMEDIA.BE
ROULARTA LEAD GENERATION
CONCEPT – STANDARD INSERT
Advertorial with logo, title
and max. 60 words
E-letter Landing page Whitepaper /
informational
document
Landing page with multiple
choice questions to enrich the
profile + profile data of the
subscriber
Subscriber receives an
informational document (pdf,
video, link to website) in their
mailbox
Client click
OR
lead
WWW.ROULARTAMEDIA.BE
ROULARTA LEAD GENERATION
FORMULAS – RESULTS
List of leads in Excel
Advertiser receives a daily update of the leads for 2 weeks after the start of the campaign
WWW.ROULARTAMEDIA.BE
ROULARTA LEAD GENERATION
FORMULAS – DEDICATED E-LETTER
• Exclusive e-letter for your enterprise
(and possible partners)
• Standard: 2 advertorials for the client
and 1 editorial (Roularta)
• Generate leads for different products,
themes, topics or through different
angles
• Leads from the editorial are also
delivered to the client
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ROULARTA LEAD GENERATION
FORMULAS – EXAMPLE DEDICATED E-LETTER
lead
editorial lead
lead
Client
Client
Client
WWW.ROULARTAMEDIA.BE
ROULARTA LEAD GENERATION
FORMULAS – SURVEY
• Product research with the
generation of leads as a purpose
• 5 to 20 multiple choice
questions (on the landing page)
• Analysis and reports by Roularta
Lead Generation
WWW.ROULARTAMEDIA.BE
ROULARTA LEAD GENERATION
FORMULAS – SURVEY - 3 STEPS
click
lead
Client
WWW.ROULARTAMEDIA.BE
ROULARTA LEAD GENERATION
E-LETTERS – PORTFOLIO B2B
Publication Sector Database Profile Reach (NL = Dutch,
FR = French) Frequency
Business
E-tips
KMO +
corporate
Trends subscribers +
contacts B2B events
Entrepreneurs,
executives and
directors
139.821 NL
80.504 FR
= 220.325
Thrice a month
ICT
E-tips ICT
Data News
subscribers + events IT decision makers
38.820 NL
16.610 FR
= 55.430
Thrice a month
CFO E-tips CFO Fiscoloog + tag CFO Financial decision
makers
5.660 NL
2.110 FR
= 7.770
Dedicated only
Industry E-tips Industry
Newsletters Industrie
Technisch
Management
Industry contacts
22.129 NL
5.254 FR
=27.383
4 times a year
Architects and
Building Professionals
E-tips
Building
Ik Ga Bouwen, Beter
Bouwen &
Verbouwen B2B
Architects and
building professionals
4.363 NL
1.711 FR
=6.074
Dedicated only
HR E-tips HR Tag HR HR-interest
9.550 NL
2.927 FR
=12.477
Dedicated only
B2B Decision makers
E-tips Combination Combination Combination
182.715 NL
93.610 FR
= 276.325
Twice a month
Medical Care e-tips Medical Artsen- en
specialistenkrant
Doctors and
specialists
17.208 NL
12.471 FR
=29.679
Once a month
Finance Professionals
E-tips Finance B2B Finance B2B contacts Banks and insurance
3.270 NL
2.022 FR
= 5.292
4 times a year
Last update: 16/04/2015
WWW.ROULARTAMEDIA.BE
ROULARTA LEAD GENERATION
E-LETTERS – PORTFOLIO B2C
Publication Sector Database
Reach (NL =
Dutch,
FR = French)
Frequency
Lifestyle E-tips Lifestyle
Grande, Bodytalk,
Sport/Voetbalmagazine,
Knack Focus, Knack
Weekend, tag Lifestyle
298.735 NL
114.780 FR
=413.515
Twice a month
Personal Finance
E-tips Finance B2C
Fiscoloog, Inside
Beleggen, tag Personal
Finance
138.797 NL
82.688 FR
= 221.485
Twice a month
Personal Life E-tips
(Lifestyle + Personal
Finance)
Lifestyle + Personal
Finance
Lifestyle
+Personal Finance +
Knack/Vif
374.694 NL
185.266 FR
= 559.960
Twice a month
50+ E-tips 50+
Plus Magazine, Royals,
50+ Roularta
subscribers
116.468 NL
50.080 FR
= 166.548
Monthly
Building E-tips Building
Ik Ga Bouwen, Beter
Bouwen & Verbouwen
B2C
53.200 NL
25.602 FR
= 78.802
Dedicated only
Last update: 16/04/2015
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ROULARTA LEAD GENERATION
UPGRADE – WIDGETS ROULARTA WEBSITES
click lead
Landing page White paper/
infodocument Widget
E-tips Site SOV Period
Business Trends.be N/F
100% 14 days
ICT Datanews.be N/F
CFO Trends.be N/F
B2B Trends.be N/F
Lifestyle Weekend.be N/F
Personal Finance Trends.be N/F
Personal Life Weekend.be N/F
50+ Plusmagazine.be N/F
Medical Care Artsenkrant.com/ Lejournaldumedecin.com
Aim = strengthen campaign by generating leads via Roularta websites as well
Only in combination with existing campaign – same duration
WWW.ROULARTAMEDIA.BE
ROULARTA LEAD GENERATION
E-LETTER – PRICES
E-tips Price for insertion
(in e-letter) Price for dedicated (exclusive e-etter)
Upgrade: Widget website Roularta
Business € 3.750 € 11.000 € 900
ICT € 3.250 € 10.000 € 900
CFO / € 4.000 € 900
Architects and building professionals
/ € 4.000 /
HR / € 4.000 /
Industry € 2.500 € 5.000 /
B2B € 4.750 € 12.500 € 900
Medical Care € 2.995 € 9.500 € 900
Finance Professionals € 1.850 € 3.700 /
VAT exclusive – Including leads – Based on content being delivered by the client
WWW.ROULARTAMEDIA.BE
ROULARTA LEAD GENERATION
E-LETTER – PRICES
E-tips Price for insertion
(in e-letter) Price for dedicated (exclusive e-etter)
Upgrade: Widget website Roularta
Lifestyle € 3.450 € 10.500 € 900
Personal Finance €2.995 € 9.500 € 900
Personal Life €4.750 € 12.500 € 900
50+ €3.450 € 10.500 € 900
Building / € 5.000 /
VAT exclusive – Including leads – Based on content being delivered by the client
WWW.ROULARTAMEDIA.BE
ROULARTA LEAD GENERATION
E-LETTER – OPTIONAL TECHNICAL COSTS
Cost
Writing intro by Roularta Lead Generation € 150
Translating intro by Roularta Lead Generation € 50
Writing + translating intro by Roularta Lead Generation € 200
Writing whitepaper + intro by Roularta Lead Generation € 750
Translating whitepaper + intro by Roularta Lead Generation € 400
Writing + translating whitepaper + intro by Roularta Lead Generation € 1.150
VAT excluded
WWW.ROULARTAMEDIA.BE
ROULARTA LEAD GENERATION
LEAD GENERATION – ADVANTAGES
Combination of:
Visibility and name recognition within de databases of Roularta Media Group
Informing interested people (content, tips, magazine)
Coming forward as an expert in the field or regarding a certain theme
Being a part of the content of the E-letter
Expanding database with interested profiles
Generating qualitative leads
Possibility to generate opt-ins, meetings with clients, offers…
Measurable ROI
Strengths:
Exclusive qualitative database
Generated leads become exclusive property of your enterprise
Content and problem-solving approach
Refine the profile and give your sales extra input thanks to 3 questions you can
ask on the landing page
Generate short and long term leads
WWW.ROULARTAMEDIA.BE
ROULARTA LEAD GENERATION
LEAD GENERATION – TEAM
Ineke Daenen
Account Manager
ICT, HR
Tel 02 467 56 18
GSM 0479 74 86 58
ineke.daenen@roularta.
Greet Vandenbussche
Account Manager
Education, lifestyle, tourism, food,
health and NGO’s
Tel 02 467 56 38
GSM 0479 90 59 77
greet.vandenbussche@roularta.
Fauve Hamerlynck
Account Assistant
Order- and material processing
Data-analysis
Tel 02 467 57 64
Steven Van Genechten
Sales coach & Account Manager
Auto, finance
Tel 02 467 58 32
GSM 0474 01 51 49
Tom van der Draaij
Account Manager
Real estate, building & energy,
B2B
Tel 02 467 57 56
GSM 0474 06 86 38
THANK YOU
FOR YOUR
ATTENTION