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#rotaryyouthexchang #rotaryyouthexchang e e and and #socialmedia #socialmedia Al Kalter, Chairman Al Kalter, Chairman Scott Krogmann, Country Coordinator Asia Scott Krogmann, Country Coordinator Asia Rotary Youth Exchange Florida Rotary Youth Exchange Florida
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#rotaryyouthexchange and #socialmedia Al Kalter, Chairman Scott Krogmann, Country Coordinator Asia Rotary Youth Exchange Florida.

Dec 28, 2015

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Page 1: #rotaryyouthexchange and #socialmedia Al Kalter, Chairman Scott Krogmann, Country Coordinator Asia Rotary Youth Exchange Florida.

#rotaryyouthexchange#rotaryyouthexchangeandand

#socialmedia#socialmedia

Al Kalter, ChairmanAl Kalter, Chairman

Scott Krogmann, Country Coordinator AsiaScott Krogmann, Country Coordinator Asia

Rotary Youth Exchange FloridaRotary Youth Exchange Florida

Page 2: #rotaryyouthexchange and #socialmedia Al Kalter, Chairman Scott Krogmann, Country Coordinator Asia Rotary Youth Exchange Florida.

Evolution of Technology - 1990Evolution of Technology - 1990

Page 3: #rotaryyouthexchange and #socialmedia Al Kalter, Chairman Scott Krogmann, Country Coordinator Asia Rotary Youth Exchange Florida.

Evolution of Technology - 1990Evolution of Technology - 1990

Page 4: #rotaryyouthexchange and #socialmedia Al Kalter, Chairman Scott Krogmann, Country Coordinator Asia Rotary Youth Exchange Florida.

Evolution of Technology - 1995Evolution of Technology - 1995

Page 5: #rotaryyouthexchange and #socialmedia Al Kalter, Chairman Scott Krogmann, Country Coordinator Asia Rotary Youth Exchange Florida.

Evolution of Technology - 2000Evolution of Technology - 2000

Page 6: #rotaryyouthexchange and #socialmedia Al Kalter, Chairman Scott Krogmann, Country Coordinator Asia Rotary Youth Exchange Florida.

Evolution of Technology - 2005Evolution of Technology - 2005

Page 7: #rotaryyouthexchange and #socialmedia Al Kalter, Chairman Scott Krogmann, Country Coordinator Asia Rotary Youth Exchange Florida.

Evolution of Technology - 2010Evolution of Technology - 2010

Page 8: #rotaryyouthexchange and #socialmedia Al Kalter, Chairman Scott Krogmann, Country Coordinator Asia Rotary Youth Exchange Florida.

Today’s Instant CommunicationToday’s Instant Communication

Fast, easy, cheapFast, easy, cheap

Global sharing of ideas/resourcesGlobal sharing of ideas/resources

Expectation of instant responseExpectation of instant response

Loss of “sleep on it” timeLoss of “sleep on it” time

Unintentional “Reply To All”Unintentional “Reply To All”

Page 9: #rotaryyouthexchange and #socialmedia Al Kalter, Chairman Scott Krogmann, Country Coordinator Asia Rotary Youth Exchange Florida.

Today’s Instant CommunicationToday’s Instant Communication

FacebookFacebook

TwitterTwitter

EmailEmail

SkypeSkype

SmartphonesSmartphones

How can we make How can we make all of this all of this

work for us?work for us?

Page 10: #rotaryyouthexchange and #socialmedia Al Kalter, Chairman Scott Krogmann, Country Coordinator Asia Rotary Youth Exchange Florida.

Smartphones as a Prep ToolSmartphones as a Prep Tool

Google Translate / iTranslateGoogle Translate / iTranslate 420 apps on “learning German”420 apps on “learning German” 71 apps on “learning Thai”71 apps on “learning Thai” TuneIn RadioTuneIn Radio BookBoxBookBox Many apps are free!Many apps are free! Change the phone’s languageChange the phone’s language

Page 11: #rotaryyouthexchange and #socialmedia Al Kalter, Chairman Scott Krogmann, Country Coordinator Asia Rotary Youth Exchange Florida.

The Internet as an OutletThe Internet as an Outlet

Website – official channelWebsite – official channel Social Media – What’s Your Presence? Social Media – What’s Your Presence?

• For Potential ApplicantsFor Potential Applicants• For Current and Future OutboundsFor Current and Future Outbounds• For Current and Future InboundsFor Current and Future Inbounds• For ReboundsFor Rebounds• For ParentsFor Parents• For VolunteersFor Volunteers

Page 12: #rotaryyouthexchange and #socialmedia Al Kalter, Chairman Scott Krogmann, Country Coordinator Asia Rotary Youth Exchange Florida.

Promoting our ProgramsPromoting our Programs

Page 13: #rotaryyouthexchange and #socialmedia Al Kalter, Chairman Scott Krogmann, Country Coordinator Asia Rotary Youth Exchange Florida.

Promoting our ProgramsPromoting our Programs

Page 14: #rotaryyouthexchange and #socialmedia Al Kalter, Chairman Scott Krogmann, Country Coordinator Asia Rotary Youth Exchange Florida.

Promoting our ProgramsPromoting our Programs

Page 15: #rotaryyouthexchange and #socialmedia Al Kalter, Chairman Scott Krogmann, Country Coordinator Asia Rotary Youth Exchange Florida.

Facebook – Group PagesFacebook – Group Pages

Page 16: #rotaryyouthexchange and #socialmedia Al Kalter, Chairman Scott Krogmann, Country Coordinator Asia Rotary Youth Exchange Florida.

Facebook – Group PagesFacebook – Group Pages

Every Every OutboundOutbound required to join required to join• Keeping an eye on students!Keeping an eye on students!

Can’t be managed by a RotarianCan’t be managed by a Rotarian• Use a trusted ReboundUse a trusted Rebound

Camaraderie and “creating a culture”Camaraderie and “creating a culture” Students check Facebook more often than emailStudents check Facebook more often than email

• Ease of communicating meetings, deadlines, etc.Ease of communicating meetings, deadlines, etc.• Provide suggestions of helpful websites, etc.Provide suggestions of helpful websites, etc.• A constant reminder of who they represent while abroadA constant reminder of who they represent while abroad• Discouraging “group think”Discouraging “group think”

Page 17: #rotaryyouthexchange and #socialmedia Al Kalter, Chairman Scott Krogmann, Country Coordinator Asia Rotary Youth Exchange Florida.

Facebook – Group PagesFacebook – Group Pages

Every Every InboundInbound required to join required to join• Keeping an eye on students!Keeping an eye on students!

Not an American activity, it’s a global activityNot an American activity, it’s a global activity Gives an idea of things to comeGives an idea of things to come Students can develop friendships prior to arrivalStudents can develop friendships prior to arrival Helps Rotarians tailor exchange to the students Helps Rotarians tailor exchange to the students

needsneeds Alerts Rotarians of potential pitfallsAlerts Rotarians of potential pitfalls

Page 18: #rotaryyouthexchange and #socialmedia Al Kalter, Chairman Scott Krogmann, Country Coordinator Asia Rotary Youth Exchange Florida.

Facebook – Group PagesFacebook – Group Pages

Every Every ReboundRebound … already there! … already there! Students stay connectedStudents stay connected Many offer to assistMany offer to assist They pass along a positive cultureThey pass along a positive culture They’re all future Rotarians!They’re all future Rotarians!

Page 19: #rotaryyouthexchange and #socialmedia Al Kalter, Chairman Scott Krogmann, Country Coordinator Asia Rotary Youth Exchange Florida.

Facebook – Group PagesFacebook – Group Pages

Every Every ParentParent invited to join invited to join Separate group for parents and host parentsSeparate group for parents and host parents Constant “round-table” discussionConstant “round-table” discussion Parent answers can be more accurate than Parent answers can be more accurate than

Rotarians!Rotarians! Parents often offer to assistParents often offer to assist

““Being an exchange parent and household will be the richest most Being an exchange parent and household will be the richest most amazing thing you can do for your family. Hosting lets you meet amazing thing you can do for your family. Hosting lets you meet the best the brightest and the bravest; you also get a son or the best the brightest and the bravest; you also get a son or daughter you will love and who will redefine your notion of family daughter you will love and who will redefine your notion of family and borders. There are no good excuses not to host if you have an and borders. There are no good excuses not to host if you have an extra bed and an open mind. It will be the BEST year of your life.” extra bed and an open mind. It will be the BEST year of your life.”

– – Katrina Hess, host momKatrina Hess, host mom

Page 20: #rotaryyouthexchange and #socialmedia Al Kalter, Chairman Scott Krogmann, Country Coordinator Asia Rotary Youth Exchange Florida.

Facebook – Individual PagesFacebook – Individual Pages

Monitor day-to-day moods, experiences, etc.Monitor day-to-day moods, experiences, etc. Gauge host country immersion vs. FB immersionGauge host country immersion vs. FB immersion Send and receive messages quicklySend and receive messages quickly

Page 21: #rotaryyouthexchange and #socialmedia Al Kalter, Chairman Scott Krogmann, Country Coordinator Asia Rotary Youth Exchange Florida.

What Else? What’s New?What Else? What’s New?

TwitterTwitter InstagramInstagram WhatsAppWhatsApp TouchTouch FaceTimeFaceTime MeeboMeebo ??????????

Page 22: #rotaryyouthexchange and #socialmedia Al Kalter, Chairman Scott Krogmann, Country Coordinator Asia Rotary Youth Exchange Florida.

ChallengesChallenges

No filtersNo filters Immersion impossible?Immersion impossible? Crowd sourcing / Group thinkCrowd sourcing / Group think Public vs. private – TMI?Public vs. private – TMI? Comparisons and expectationsComparisons and expectations Are you really there?Are you really there? Rules? Rules? • A 5A 5thth “D” – No Digital Existences? “D” – No Digital Existences? Getting the students to buy inGetting the students to buy in

Page 23: #rotaryyouthexchange and #socialmedia Al Kalter, Chairman Scott Krogmann, Country Coordinator Asia Rotary Youth Exchange Florida.

The Student Buy-InThe Student Buy-In

Break the bonds Break the bonds (parents & friends)(parents & friends) Use social media to be social in your new home, Use social media to be social in your new home,

not your old homenot your old home Recognize the language crutchRecognize the language crutch Can’t be in two places at onceCan’t be in two places at once Can still have a good exchange, but not a GREAT Can still have a good exchange, but not a GREAT

oneone Goal: Real exchange, not a virtual exchangeGoal: Real exchange, not a virtual exchange

Page 24: #rotaryyouthexchange and #socialmedia Al Kalter, Chairman Scott Krogmann, Country Coordinator Asia Rotary Youth Exchange Florida.

The YEO Buy-InThe YEO Buy-In

Embrace new avenues of promotionEmbrace new avenues of promotion Consider new avenues of supportConsider new avenues of support Take advantage of new avenues of Take advantage of new avenues of

communicationcommunication Welcome input/content from Welcome input/content from

• StudentsStudents• ParentsParents• RotariansRotarians

Enlist Rebound involvementEnlist Rebound involvement Make this work for us!Make this work for us!