Rotary's New Visual Identity System

THE NEW ROTARY BRAND

Rtn. CJ SinghRotary Public Image Chair

Rotary International District 3080

What is the difference between a NAME and a BRAND

• A particular product, manufactured by a particular company, under a particular name

• A brand is a product, service, or concept that is publicly distinguished from others in the prevailing market

• A company's brands and the public's awareness of them is often used as a factor to evaluate the company

• Worldwide, more than 2 million nonprofits compete for limited volunteer hours, donor money, and other resources. Rotary has a great story to tell, but we need to tell it more simply and consistently.

• Our research has taught us better ways to frame our strengths and bring our core values to life.

• By providing a clear, consistent image of Rotary — what we stand for and how we differ from other charitable organiztions — we offer prospective members, donors, and volunteers a strong vision of what it means to engage with us.

Why Rotary’s distinct brand identity?

A Global Survey about Rotary revealed startling facts:

The Reality Check

40%Never Heard

of Rotary

40%Knew

Name Only

20%Were

somewhat familiar

The Journey of Rotary’s Logo

Our Masterband Signature

Size Proportions

At least 3 to 4 times bigger in height

Dark Color

White Color

Is it the right way?

Rotary Club

Dehradun

Rotary Club

Chandigarh Central

District 3080

Rotary International

Rotary Club

HaridwarRI District 3080

The correct way

District 3080

Chandigarh Central

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