Rotary - Creating a public relations plan

CREATING A PUBLIC RELATIONS PLAN

Subject GETS – RPIC session

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CREATING A PUBLIC RELATIONS PLAN

When is the appropriate time to create a PR Plan for your club or district?

Who should be included in the planning for your PR Plan?

Can we have an effective plan without a budget?

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What to Consider When Promoting Events

Goal of Project

Target Audience

Key Messages for Target Audience

Role of Rotarians and Community in Project

Type of Outreach

Used

Marketing Approach

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Key Rotary Messages

• Rotary is an International humanitarian organization

• Rotary’s top goal is to eradicate polio worldwide

• Rotary is on the forefront of tackling major humanitarian issues facing the world

• Rotary invests in people to generate sustainable economic growth

• Rotary builds peace and international understanding through education

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WHAT TYPES OF MEDIA MIGHT YOU CONSIDER?

WHAT TYPES OF MEDIA MIGHT YOU CONSIDER FOR YOUR PLAN???

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Television, radio, and print ads

Billboards

Newspaper articles

Radio announcements

Traditional Media

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Social Media Plans

Target the appropriate audience

Follow and share stories

Foster online relationships

Appeal to non-Rotarians

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Discussion Points

What club or district activities might be newsworthy

What public relations activities do you budget for in your club or district?

How do you plan for the promotion of events in your district?

Which activities work well? What will you do differently?

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SOCIAL MEDIA PLANNING

• How have you used social media to promote your club or district activities?

• How often are your social media pages and district website updated?

• How do you communicate online with your target groups?

• How can Rotaractors and New Generations program alumni assist with your social media campaign?

• What messages are you trying to convey through social media?

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Evaluate

• What kind of impact has your campaign had on prospective members, donations, and friends or family of Rotary in the past year?

• How will you evaluate the success of your public relations efforts?

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Key PR Resources

Rotary Media Center: www.rotary.org/mediacenter

Effective Public Relations: A Guide for Rotary Clubs

Rotary public image coordinators (RPICs)

PR writingwww.rotary.org: Working with media

Public Image grants

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REMEMBER: PICTURE IS WORTH A THOUSAND WORDS!! Our very own Dr. Bob Scott on an NID.

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THE WORLD IS CHANGING!!!

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Thank you!