What is the business of public radio? Ross Reynolds Com546 March 2, 2009
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What is the business of
public radio?
Ross ReynoldsCom546
March 2, 2009
1901 ‘broadcast’ - the process of scattering seeds.
1907 ‘broadcast’ - to scatter or disseminate radio messages.
“Radio:
Prophet or Profiteer?”
"public interest,
convenience and
necessity”
Pew Research Center
Pew Research Center
• 75% of Americans were involved of some form of social media.
• More than 85% of Americans 23 to 34 are using some form of social media
Source: Forrester Research
What is the Business
of
Public Radio?
• Technology
• Convenience
• Programming
• Audience Loyalty
Radiogeddon
•Re-purposing.
•Embedding.
•Building Community
Image citations
Radio photo – Ross ReynoldsKUOW logo - KUOW-FMNPR logo – National Public RadioI-phone - Apple.comQuestion mark – Powerpoint clip artEvolution – Flickr, Naked Eyes (Creative
Commons)
Contact info – Ross Reynolds [email protected]
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