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ROSE OF TRALEE DIGITAL PLATFORMS REVIEW
RESULTS:
The multi-platform Rose of Tralee 2013 campaign has been a first for RT and has provenenormously successful. Live and on-demand streaming alone resulted in 127,470 streams compared with 44,892 the previous year. Helped by that proposal which went viral fromthe RT YouTube channel, the on-demand clips generated an additional 400,000 views.
Results have been outlined below.
GRAND TOTAL (All digital platforms live & on-demand & clips): 527,388 VIEWS
RTE PLAYER TOTAL: 121,001 STREAMS
YOUTUBE TOTAL (on-demand & live): 406,000 VIEWS/STREAMS
ROSE OF TRALEE 2013
LIVE & ON-DEMAND (excl. YouTube clips)
Player DeliveryLive from the RedRoom
Rose of Tralee MainShow RoT Grand Total
Live 8,195 42,864 51,059
On-Demand 9,201 60,741 69,942
YouTube Live 6,469 N/A
%INTL 42% approx
Total 2013 23,865 103,605 127,470 *
Total 2012 44,892
*YouTube Live did not feature in 2012. Grand total on RTE Platforms alone is 121,001 in 2013
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Clip titles uploaded 19th and 20th August Views to Date Thursday 22nd August
Behind the Scenes promo Rose of Tralee 2013 2,024
New Orleans Proposal Rose of Tralee 2013 295,123
Funniest Rose of Tralee Moments RT Player Picks 6,779
Interview backstage with Rose of Tralee couple 34,973
RT One TV Rose of Tralee Promo 733
Dublin Rose Hip Hop Dance 555,267
Leitrim Rose Brush and Barrel Dance 10,041
Dublin Rose and Derek from Crystal Swing recreate THAT dance 6,447
A Bedtime story with the Darwin Rose 4,549
Something fish going on in Tralee 891
RT Six News Interview with newly engage couple 5,169
Rose of Tralee Harlem Shake 5,678
Philadelphia Rose and Shane Filan - Live from the Red Room 1,655
Walking on Cars - Live from the Red Room 1,443
Rose of Tralee Elvis style - Live from the Red Room 687
Texas Rose interview in full 15,680
Escorts explain whats in a Roses handbag 846
Shane Filan memories of Rose of Tralee 720
First Day as Rose of Tralee One News 1,700
Everything To Me Shane Filan performance 2,232
LIVE STREAM:YouTube live stream Live from the Red Room Night One
2,548
LIVE STREAM:
YouTube live stream Live from the Red Room Night Two
3,921
Total 406,387
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SOCIAL MEDIA COVERAGE: TWITTER
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YouTube international homepage featuring RT clip of proposal
YouTube channel rebrand
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RTE Player ROI / INTERNATIONAL
Most Popular list August 21st2013
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RTE.IE Homepage Takeover:
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Additional Press & Publicity:
Some additional online articles that feature the Red Room and Youtube clips:
http://www.breakingnews.ie/discover/did-she-accept-we-think-so-604169.html
http://thedailyedge.thejournal.ie/dublin-rose-crystal-swing-dance-1045690-Aug2013/?utm_source=shortlink
https://owa.rte.ie/owa/redir.aspx?C=3c1621493916406bb54389e57e19b45d&URL=http%3a%2f%2fwww.breakingnews.ie%2fdiscover%2fdid-she-accept-we-think-so-604169.htmlhttps://owa.rte.ie/owa/redir.aspx?C=3c1621493916406bb54389e57e19b45d&URL=http%3a%2f%2fwww.breakingnews.ie%2fdiscover%2fdid-she-accept-we-think-so-604169.htmlhttps://owa.rte.ie/owa/redir.aspx?C=3c1621493916406bb54389e57e19b45d&URL=http%3a%2f%2fthedailyedge.thejournal.ie%2fdublin-rose-crystal-swing-dance-1045690-Aug2013%2f%3futm_source%3dshortlinkhttps://owa.rte.ie/owa/redir.aspx?C=3c1621493916406bb54389e57e19b45d&URL=http%3a%2f%2fthedailyedge.thejournal.ie%2fdublin-rose-crystal-swing-dance-1045690-Aug2013%2f%3futm_source%3dshortlinkhttps://owa.rte.ie/owa/redir.aspx?C=3c1621493916406bb54389e57e19b45d&URL=http%3a%2f%2fthedailyedge.thejournal.ie%2fdublin-rose-crystal-swing-dance-1045690-Aug2013%2f%3futm_source%3dshortlinkhttps://owa.rte.ie/owa/redir.aspx?C=3c1621493916406bb54389e57e19b45d&URL=http%3a%2f%2fthedailyedge.thejournal.ie%2fdublin-rose-crystal-swing-dance-1045690-Aug2013%2f%3futm_source%3dshortlinkhttps://owa.rte.ie/owa/redir.aspx?C=3c1621493916406bb54389e57e19b45d&URL=http%3a%2f%2fthedailyedge.thejournal.ie%2fdublin-rose-crystal-swing-dance-1045690-Aug2013%2f%3futm_source%3dshortlinkhttps://owa.rte.ie/owa/redir.aspx?C=3c1621493916406bb54389e57e19b45d&URL=http%3a%2f%2fwww.breakingnews.ie%2fdiscover%2fdid-she-accept-we-think-so-604169.html7/27/2019 Rose of Tralee 2013 Case Study
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http://www.spin1038.com/page/1.32.68/7950/0/Hip_hop_Dublin_Rose_dances_with_Derek_from_Crystal_Swing..._its_amazinghttp://www.independent.ie/blog/5-cringe-moments-from-the-rose-of-tralee-29513601.http://www.dailyedge.ie/rose-of-tralee-proposal-interview-1045034-Aug2013/http://her.ie/media/picture-here-is-the-ring-new-orleans-rose-says-yes-to-live-television-proposal-399401
Prominent link from the Rose of Tralee homepage:
http://roseoftralee.ie/
Coverage on radio included Mooney and the Ray D'Arcy Show.
https://owa.rte.ie/owa/redir.aspx?C=3c1621493916406bb54389e57e19b45d&URL=http%3a%2f%2fwww.spin1038.com%2fpage%2f1.32.68%2f7950%2f0%2fHip_hop_Dublin_Rose_dances_with_Derek_from_Crystal_Swing..._its_amazinghttps://owa.rte.ie/owa/redir.aspx?C=3c1621493916406bb54389e57e19b45d&URL=http%3a%2f%2fwww.spin1038.com%2fpage%2f1.32.68%2f7950%2f0%2fHip_hop_Dublin_Rose_dances_with_Derek_from_Crystal_Swing..._its_amazinghttps://owa.rte.ie/owa/redir.aspx?C=3c1621493916406bb54389e57e19b45d&URL=http%3a%2f%2fwww.spin1038.com%2fpage%2f1.32.68%2f7950%2f0%2fHip_hop_Dublin_Rose_dances_with_Derek_from_Crystal_Swing..._its_amazinghttps://owa.rte.ie/owa/redir.aspx?C=3c1621493916406bb54389e57e19b45d&URL=http%3a%2f%2fwww.independent.ie%2fblog%2f5-cringe-moments-from-the-rose-of-tralee-29513601https://owa.rte.ie/owa/redir.aspx?C=3c1621493916406bb54389e57e19b45d&URL=http%3a%2f%2fwww.independent.ie%2fblog%2f5-cringe-moments-from-the-rose-of-tralee-29513601https://owa.rte.ie/owa/redir.aspx?C=3c1621493916406bb54389e57e19b45d&URL=http%3a%2f%2fwww.dailyedge.ie%2frose-of-tralee-proposal-interview-1045034-Aug2013%2fhttps://owa.rte.ie/owa/redir.aspx?C=3c1621493916406bb54389e57e19b45d&URL=http%3a%2f%2fwww.dailyedge.ie%2frose-of-tralee-proposal-interview-1045034-Aug2013%2fhttps://owa.rte.ie/owa/redir.aspx?C=3c1621493916406bb54389e57e19b45d&URL=http%3a%2f%2fher.ie%2fmedia%2fpicture-here-is-the-ring-new-orleans-rose-says-yes-to-live-television-proposal-399401https://owa.rte.ie/owa/redir.aspx?C=3c1621493916406bb54389e57e19b45d&URL=http%3a%2f%2fher.ie%2fmedia%2fpicture-here-is-the-ring-new-orleans-rose-says-yes-to-live-television-proposal-399401https://owa.rte.ie/owa/redir.aspx?C=3c1621493916406bb54389e57e19b45d&URL=http%3a%2f%2fher.ie%2fmedia%2fpicture-here-is-the-ring-new-orleans-rose-says-yes-to-live-television-proposal-399401https://owa.rte.ie/owa/redir.aspx?C=3c1621493916406bb54389e57e19b45d&URL=http%3a%2f%2froseoftralee.ie%2fhttps://owa.rte.ie/owa/redir.aspx?C=3c1621493916406bb54389e57e19b45d&URL=http%3a%2f%2froseoftralee.ie%2fhttps://owa.rte.ie/owa/redir.aspx?C=3c1621493916406bb54389e57e19b45d&URL=http%3a%2f%2froseoftralee.ie%2fhttps://owa.rte.ie/owa/redir.aspx?C=3c1621493916406bb54389e57e19b45d&URL=http%3a%2f%2fher.ie%2fmedia%2fpicture-here-is-the-ring-new-orleans-rose-says-yes-to-live-television-proposal-399401https://owa.rte.ie/owa/redir.aspx?C=3c1621493916406bb54389e57e19b45d&URL=http%3a%2f%2fher.ie%2fmedia%2fpicture-here-is-the-ring-new-orleans-rose-says-yes-to-live-television-proposal-399401https://owa.rte.ie/owa/redir.aspx?C=3c1621493916406bb54389e57e19b45d&URL=http%3a%2f%2fwww.dailyedge.ie%2frose-of-tralee-proposal-interview-1045034-Aug2013%2fhttps://owa.rte.ie/owa/redir.aspx?C=3c1621493916406bb54389e57e19b45d&URL=http%3a%2f%2fwww.independent.ie%2fblog%2f5-cringe-moments-from-the-rose-of-tralee-29513601https://owa.rte.ie/owa/redir.aspx?C=3c1621493916406bb54389e57e19b45d&URL=http%3a%2f%2fwww.spin1038.com%2fpage%2f1.32.68%2f7950%2f0%2fHip_hop_Dublin_Rose_dances_with_Derek_from_Crystal_Swing..._its_amazinghttps://owa.rte.ie/owa/redir.aspx?C=3c1621493916406bb54389e57e19b45d&URL=http%3a%2f%2fwww.spin1038.com%2fpage%2f1.32.68%2f7950%2f0%2fHip_hop_Dublin_Rose_dances_with_Derek_from_Crystal_Swing..._its_amazing7/27/2019 Rose of Tralee 2013 Case Study
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