INTRODU CTION Roots Industries India Limited was the first to start American Auto Service (1970). Roots India Limited is head quartered at Coimbatore, South India. The first company to introduce servo brakes for light motor vehicles. Roots have been a dominant player in the manufacture of horns and other products like Castings and Industrial Cleaning Machines. The company, promoted by Mr.K.Ramasamy, Chairman & Managing Director diversified to manufacture high frequency wind. With a strong innovative base and commitment to quality, Roots Industries India Limited has occupied a key position in both international and domestic market as suppliers to Original Equipment Markets and after market. The turnover of Roots Industries India Limited is about 70 crores per annum. There are 1000 employees working in the industry. Roots is a leading Original Equipment supplier to major vehicle manufacturers like Mercedes Benz, Mitsubishi, Mahindra, Toyota, TELCO, Rover, Pal Peugeot, etc. This has strengthened the Research & Development activities and increased Roots technical competence to international standards. 1
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INTRODUCTION
Roots Industries India Limited was the first to start American Auto Service (1970). Roots
India Limited is head quartered at Coimbatore, South India. The first company to introduce servo
brakes for light motor vehicles.
Roots have been a dominant player in the manufacture of horns and other products like Castings
and Industrial Cleaning Machines. The company, promoted by Mr.K.Ramasamy, Chairman &
Managing Director diversified to manufacture high frequency wind.
With a strong innovative base and commitment to quality, Roots Industries India Limited has
occupied a key position in both international and domestic market as suppliers to Original
Equipment Markets and after market. The turnover of Roots Industries India Limited is about 70
crores per annum. There are 1000 employees working in the industry.
Roots is a leading Original Equipment supplier to major vehicle manufacturers like Mercedes
Benz, Mitsubishi, Mahindra, Toyota, TELCO, Rover, Pal Peugeot, etc. This has strengthened the
Research & Development activities and increased Roots technical competence to international
standards.
On the joint venture woes the company has tied up with the British company to produce
inflatable jacks. Roots Industries has also entered in a technical collaboration with Robert Bosch
s.a. This move helps them to increase production capacity to 3 million horns p.a. M/S J.Osawa &
co, Japan, one of the largest industrial groups of that country.
Roots are the only Indian company that meets the demanding standards of the Japanese markets.
Roots cleaning equipment and die cast parts, etc. are exported to USA, Europe, Australia, Japan,
South America, Far East and several other advanced countries.
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COMPANY PROFILE
Roots Industries Private Limited was established in 1970, with a vision and commitment to
produce and deliver quality product adhering to international standards. Roots Industries is the
11th largest Horn Manufacturing Company in the world. And also the first Indian Company to get
ISG/TS 16949 Certification based on effective implementation of QS 9000.
Roots Industries single minded of enhancing the quality of life has led to many other
diversifications. ROOTS today is a multifaceted corporate entity with interests in automobile
accessories, cleaning equipments, castings, precision tools, high technical engineering services,
healthcare and education.
Roots Vision:
The company’s vision statement is follows:
“We will stand technologically ahead of others to deliver world-class innovative products useful
to our customers. We will rather lose our business than our customer’s satisfaction. It is our aim
that the customer should get the best value for his money.
Every member of our company will have decent living standards. We care deeply for our
families, for our environment and our society. We promise to pay back in full measure to the
society by way of selfless service and unstinted service.”
Environmental Policy:
With due concern towards maintaining and improving the quality of life, Roots is committed for
sustainable development by minimizing pollution and conserving resources.
This will be achieved through continual improvement in Environmental awareness of all
employees and associates legal compliance and objective towards environmental protection.
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Quality Policy:
Roots Industries is committed to provide world class products and since with due concern for the
environment and safely to the society.
Continuous improvement in quality
Technology up-gradation
Cost reduction
Total employee involvement quality will reflect in everything the company does and
think
Quality in behavior
Quality in human relation
Quality in governance
ROOTS GROUP OF COMPANIES
Roots Industries India Pvt Ltd a conducted study on performance management system. Since the
inception the company has spun off several divisions that scattered to a wide range of services.
Roots Industries India Private Limited (RIL):
Roots Industries India Ltd was the first shoot of American Auto Services. Since then there has
been no looking back in terms of growth and diversification. RIL’s versatile product range
includes a comprehensive array of automobile horn, auto lamps, pistons and sophisticates
parking guide system. The company currently enjoys 60% market share in automobile horn
market. Its growing leadership stands has been enough incentive for RIS to start operations in
Malaysia as well.
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Roots Auto Products Private Limited (RAPPL):
RAPPL has grown from a small manufacture of horns to India’s large air horn manufacturing
company, in just a span of 5 years. Today, RAPPL enjoys a market share of about 70% in the air
horn segment. The company’s product offering do not just stop with a wide variety of air horns.
They also include a host of auto accessories like flashers, horn relays, dual head lamp relays,
melody makers, lever switches etc., that are renewed for their stringent quality standards.
Roots Cast Private Limited (RCPL):
Established in 1985, RCPL set out to manufacture a wide variety of Aluminium and Zinc
pressure die-cast components for various industrial and domestic purposes. These components
vary from 8 grams to 1250 grams and this has thrown open the field for ample opportunity to
cast a host of products. The company also specializes in manufacturing critical and exclusive
components for the automobile, textile and healthcare industries.
Roots Poly Craft (RPC):
RPC manufactures precision plastic components. Specialized parts like trumpets and connectors
are examples of the team’s dedication to quality and productivity. It also produces parts requiring
insert moulding ultrasonic welding and vacuum-impregnation, meeting stringent quality
standards.
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ORGANISATION CHART
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CHAIRMAN & MANAGING DIRECTOR MR. K. RAMASAMY
FINANCE MRS. R.K. UMAADHEVI DIRECTOR
MR. K. RAVI CHIEF FINANCIAL OFFICER & COMPANY SECRETARY
HUMAN RESOURCES DR. KAVIDASAN DIRECTOR
SALES & MARKETING MR. S. CHANDRASEKAR EXECUTIVE DIRECTOR
PRODUCTION MR. K. SARAVANASUNDARAM CHIEF EXECUTIVE OFFICER & DIRECTOR
PURCHASE MR. K. GUHAN DIRECTOR
FUNCTION IN THE ORGANISATION
The following are the important divisions in Roots Industries India Private Limited:
PRODUCTION DEPARTMENT
FINANCE DEPARTMENT
HUMAN RESOURCES DEPARTMENT
SALES DEPARTMENT
MARKETING DEPARTMENT
PURCHASE DEPARTMENT
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PRODUCTION DEPARTMENT
In Roots Industries India Pvt Ltd, they are producing 1500 horns per day at a maximum of
500000 horns per year. The press shop has four hydraulic machines for manufacturing. The
production process differs from one unit to the other. There are different sections for each part
manufacture of horn.
Coil Winding Zone:
Coil Winding:
Type: Smart one coil
Method: machine-programmed
Required: spool and coil
Diameter of the coil: 0.515 mm
Speed: 75%
Turns: 256
Procedure: The spool is kept in place and the machine is started or pushed button for the coil to
automatically wound around the spool. This happens with the rotation of the spool.
Routing:
Method: manual
Purpose: The coil in the spool is routed to bring up the friction.
Procedure: The ends of the coil are fitted to the spool tightly.
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Hot Sealing:
Purpose: The coil to be fixed tightly.
Procedure: the routed coil is fixed in the machine and certain air pressure and temperature melts
the coil in place.
Types:
1. Smart One coil
Air pressure: 2v
Temperature: 220`C
2. FD-4 coil
Air pressure: 4v
Temperature: 300`C
3. W-75 coil
Air pressure: 6v
Temperature: 300`C
Cleaning:
Purpose: The enamel feed to have magnetic flux which helps in connections.
Defects:
1. Loose winding
2. Uneven
3. Coil thickness
Procedure: The defects are checked and the defective coils are disposed.
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Riveting:
1. Cold air riveting:
Method: machine
Type: rolling
Air pressure: 2.5v
Time: 2.0 sec
Procedure: The pointer of the machine rolls on the point of the plate of the condenser
holder.
2. Axel air riveting:
Method: manual
Procedure: The lever of the machine is pulled down due to which the machine pointer
punches the point of the strider plate.
3. Hot riveting:
Method: machine
Procedure: The pointer of the machine creates a spark of fire on touching the point
melting it, fixing the point to the point plate.
Assembly:
Trumpet diaphragm assembly is the HEART OF THE HORN.
Purpose: Used for sound amplification. It absorbs SER which becomes magnetic.
Type: Conduct & non-conduct
PROCEDURE:
1. Spool holder riveting:
The diameter and diode stepping are assembled correctly in the spool.