Roos Ppt2

KangaROOS Competitor Website Critique

Guidelines to Follow

User friendliness Asking for location/language more than once thwarts

users

Clean and simple Open space and logical organization Easy on the eyes

Engaging the audience Making the website more than just a virtual store

Social networking, user customization, games, contests

Keeping it Clean

Open, clean spaces and edgy graphics bring personality to Converses’ page Vibrant colors against a neutral background

Organization

Straight-forward site navigation The navigation bar and logo should be the websites’

foundation

The Online Store

Organize by gender, age and sport (if necessary) Make it as simple as possible for users

Shopping cart and one-click checkout Amazon has this – people want to click a button and be done

shopping Nike and Converse are doing the best jobs

Puma also has a clean and appealing look

Shoe Customization

Have multiple features The more ways in which users can customize their shoes, the

more they’ll want to do it Puma has two different ways to customize: “the full experience”

and an express version Nothing too abstract

On Puma’s Mongolian BBQ, users use chopsticks to choose their colors and designs – overkill and not as user-friendly.

Converse h

Website Additions: Converse

Converse Red Celebrates 100 years and AIDS research with the release of 100

limited Converse styles Converse Century

The brand’s history with pictures and descriptions

Website Additions: Adidas

Adidas Originals Allows users to create and share original Adidas

designs with one-another They also have the facebook application

They follow the YouTube style for videos

Website Additions: Nike

Nike+ Social network for athletes to compare their times and

contribute to the online community and the community on pavement as well.

On August 21st, Nike is supporting a million-person 10k race as part of Nike+

Website Additions: Puma

The Mongolian Shoe BBQ A new, more interactive look at customizing shoes

User makes choices with chopsticks on-screen Music playlist while you customize