Room 8: Cyto: what a publisher won’t do for you

How can you charm Apple? What are the keys to productive cooperation with a publisher in preparation and after the release? How should you organize your PR and marketing strategy and establish connections with users and media? Every developer has to find answers to these questions before the release. During the session, illustrated with examples of Cyto launch, you will learn what it takes to become Editor’s Choice in 40 countries and win the recognition of users and reviewers over the globe.