Ron Spreeuwenberg of Hi Mama presents Starting up on a shoestring

STARTING UP ON A SHOESTRING

Ron Spreeuwenberg | [email protected] | @rspreeuwenberg

Connecting working parents with their children in daycare

LESSONS FROM HIMAMA

In the earliest stages it is critical to decrease uncertainty and minimize waste.FLOOZ AND BEENZ

#1 reason for startup failure is no market need

1. Confirm you are solving a real problem

2. Validate market timing is right

3. Conserve cash through discovery and validation

*DE-RISK

TYPING BIRDGetting customers is hard work and you can’t do it from behind your computer.

Airbnb raised first $30k selling cereal

1. Avoid “The Big Launch”

2. Talk to people in person and on the phone

3. Monetize from first sale

*HUSTLE

SQUIRREL!Growing a business takes persistence and there are a lot of distractions.

Average time to $50M revenue is over 9 years

1. Ignore startup media and press

2. Don’t blindly copy competitors

3. Focus on maximum 2 or 3 priorities

*FOCUS