Practical Tips in Social Enterprising Rommel T. Juan Binalot Fiesta Foods, Inc. October 16, 2013 Aldaba Theater, University of the Philippines Quezon City, Philippines
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Practical Tips in Social Enterprising
Rommel T. Juan
Binalot Fiesta Foods, Inc.
October 16, 2013
Aldaba Theater, University of the Philippines
Quezon City, Philippines
Kung Walang Tiyaga
Walang Binalot
The Binalot Story
Entrepreneurial Family
CHILDHOOD MEMORIES
Discussing Business over Dinner
Entrepreneurial Family
CHILDHOOD MEMORIES
Dad – made Jeeps
CHILDHOOD MEMORIES Entrepreneurial Family
Mom – Managed a school
CHILDHOOD MEMORIES Summer Jobs
Painting
School Chairs
Collecting
Nails
CHILDHOOD MEMORIES Early Selling Experience
I sold…
Small Toys
Voltes V Stickers
View Master
CHILDHOOD MEMORIES Early Selling Experience
College
•Selling “I SURVIVED THE COUP DE ETAT
PHILIPPINES 1989”T-shirts
•La Salle UAAP Fan
La Salle UAAP Fan
T-Shirts
AFTER COLLEGE Discovering the Market
AFTER COLLEGE Discovering the Market
The year was 1996. Tired of the
usual fast food choices in the
metropolis, a group of young
enterprising individuals…
Raffy Juan
Aileen Anastacio
Rommel Juan
THE FOUNDERS
Was born
THE NEW CONCEPT
GUERILLA SURVEY
Picasso Bldg.
formerly Blanco Center Condo
GUERILLA OPERATIONS
Flyering
GUERILLA MARKETING
It was in Jupiter St., Makati City…
Our very Modest Outlet!
THE FIRST BRANCH
The Asian crisis …Demand for delivery went
down
1997: YEAR OF TURMOIL
OUR SAVING GRACE
Shangrila Mall
My Girlfriend x
Now my wife
Then these
came along
The Fruits of our Love All so Beautiful They All Take After Me
Now…
Back to
SLOW GROWTH
Expansion with only ONE Branch a year
from 1996 - 2003
Megamall Robinsons Galleria
THE YEAR OF REALIZATIONS
Franchising…
Our very first Franchise
Intramuros
THE YEARS TO COME
Greenbelt 1 Starmall - Shaw
Opened more Binalot branches
Robinsons Otis
Continued Expansion …
Market Market Binondo SM San Lazaro
THE YEARS TO COME
Opened more Binalot branches
Continued Expansion …
Alphaland Southgate RCBC California Garden Square
Eastwood Robinsons Pioneer Hanston
THE YEARS TO COME
Opened more Binalot branches Continued Expansion …
Robinsons Metroeast Pasig Hampton Robinsons Novaliches
Marikina Valenzuela Raha Sulayman
THE YEARS TO COME
Provincial Branches Continued Expansion …
Panglao Bohol Tagbilaran Bohol Iloilo
Subic La Union Cagayan De Oro
VISION
To be the Preferred Truly
Filipino quick-service restaurant in the
Philippines which promotes Filipino
Culture and sustains the environment
CORPORATE VALUES
At Binalot, we value . . .
Team Work, Loyalty, Joy, Integrity,
Creativity and Efficiency, anchored on
Faith in God
OUR LOGO
The Name, Logo and Mang Bina…
1996
OUR LOGO
The Name, Logo and Mang Bina…
1998
OUR LOGO
The Name, Logo and Mang Bina…
2003
OUR LOGO
The Name, Logo and Mang Bina…
2011
Vivo Tocino
OUR PRODUCTS
Vivo Tocino
OUR PRODUCTS
Love Me Tenderloin
Tips
OUR PRODUCTS
Vivo Tocino Love Me Tenderloin Tips
OUR PRODUCTS
Bistek Walastik
OUR PRODUCTS
Vivo Tocino Love Me Tenderloin Tips Bistek Walastik
OUR PRODUCTS
Bopisticated
OUR PRODUCTS
Vivo Tocino Love Me Tenderloin Tips Bistek Walastik
Bopisticated
OUR PRODUCTS
My Dinuguan and
Only
OUR PRODUCTS
Vivo Tocino Love Me Tenderloin Tips Bistek Walastik
Bopisticated My Dinuguan and Only
OUR PRODUCTS
Anytime Inihaw na
Baboy
OUR PRODUCTS
Anytime Inihaw na Baboy
Vivo Tocino Love Me Tenderloin Tips Bistek Walastik
Bopisticated My Dinuguan and Only
OUR PRODUCTS
where have you BEANS
OUR PRODUCTS
Where have you BEANS
OUR PRODUCTS
you bet PINAKBET
OUR PRODUCTS
Where have you BEANS you bet PINAKBET
OUR PRODUCTS
TOGUE-ther again
OUR PRODUCTS
Where have you BEANS you bet PINAKBET
TOGUE-ther again
OUR PRODUCTS
Along came TALONG with bagoong
OUR PRODUCTS
along came TALONG with bagoong
Where have you BEANS you bet PINAKBET
TOGUE-ther again
OUR PRODUCTS
OUR PRODUCTS Merryenda
OUR ADVOCACIES
Binalot: The Environment
Friendly Concept
OUR ADVOCACIES
The Environment Friendly
Packaging: Banana Leaves
It is your favorite Filipino Dishes
Wrapped in Banana Leaves!
OUR ADVOCACIES
OUR ADVOCACIES
OUR ADVOCACIES
OUR ADVOCACIES
Eco Friendly Packaging
Ebike Delivery Service
The Heart of Binalot
It Started with a Disaster
Typhoon Milenyo
Found the Community
Nagcarlan Laguna
Found a Community Leader
Rodney Oriel
A CSR was born
A CSR was born
Supporting
30
Families
A CSR was born
2007
UPS Award
2008
Anvil Award
It was recognized
2009
Entrepreneur
Franchise
Awards
2009
BID Challenge Award
It was recognized
2010
IACRA Award
It was recognized
It was recognized
INTERNATIONAL
GREEN APPLE AWARDS
FOR
ENVIRONMENTAL
BEST PRACTICE 2012
FAR EAST ISLANDS:
GOLD WINNER
It was recognized
Entrepreneur Franchise
Awards
2013
Binalot.
Over and above business, an
Advocacy for Filipino culture
and values.
The Binalot DAHON Advocacy.
It really is a…
Leaf of Faith
Habagat Advocacies
Habagat Advocacies
Habagat Advocacies
Binalot Entrepreneurship
Tips
1. Be Fast
- Action
- Decision Making
2. Persistence
3. Belief in the product
- Passion
Binalot Success Tips
4.Surround yourself with people smarter
than you
Get consultants, Join Organizations, NETWORK, Have Mentors, Never stop Learning!
5.Don’t fret if your NOT Smart
Most Entrepreneurs are B students
6.Thank your ANTAGONISTS!
Binalot Tips
1. Be Original!
2. Do What You Enjoy Doing!
3. Always be Positive!
4. Think of the Environment!!
Pahabol Tips
5. Visit the
Booth
Pahabol Tips
Get the one and only, original
Order from Maxine!
Pahabol Tips
Before we end!
Like us on facebook.com/binalotfiesta
Follow us on twitter.com/binalot
Paalam….sa ngayon!
WAKAS!
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