Roman’s Pizza Disclosure Document Disclosure Document Once you have carefully read through this document, please complete the pre-application form in detail and submit with the required documentation to Head Office. Roman’s Pizza (Pretoria) (Pty) Ltd Registration No.: 2019/449854/07 Head Office: Tel: (012) 653-8243 Email: [email protected]romanspizza.co.za Images may differ from actual product.
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Roman’s Pizza (Pretoria) CC Disclosure Document...Disclosure Document Once you have carefully read through this document, please complete the pre-application form in detail and submit
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It all started in 1993 when the current owner, Mr. A. Nicolakakis, a restaurateur by trade decided to purchase a flagging pizza restaurant, with the intention of turning it around using his extensive knowledge and expertise. After operating the store for a year, he realised the product the store was selling was ridiculously over priced and therefore the store would continue to suffer financially, unless some changes were made. Instead of changing the prices, he decided to rather keep the same prices, but give two pizzas for the price of one. That is when Little Caesar’s came into being.
As public knowledge of this fantastic, very competitively priced product grew, consumer demand lead to the opening of Little Caesar’s in other locations in Pretoria as well as surrounding areas. Then, unfortunately, legalities arose with the registration of the company name, which favourably lead to the “birth” of Roman’s Pizza in 2002.
Since then the company has gone from strength to strength due to the franchisor’s hands-on approach. Our goal today remains the same, and that is to offer the best value for money in the industry. Many have attempted to imitate our concept, but as yet, none have succeeded. Today, Roman’s Pizza has some of the busiest pizzerias in the country with some stores selling up to (and even at times in excess of) 2,000 pizzas per night. We aim to offer consumers throughout the country a more affordable meal, but also provide the franchisee with a substantial return on his capital.
B. OUR PLEDGE
At Roman’s Pizza we strive to provide the best quality meals at the best value for money. As founders of the 2 pizzas for 1 low price we have set an industry benchmark in terms of value for money. We offer the consumer a choice of either pan base (thick base), or traditional base (thin base) pizza. Pizza is our major line at the moment and constitutes up to 80% of our total sales at some stores. We have a combination of restaurants/take-aways as well as take-aways only, in the group. Our current focus is on setting up take-aways only, as they are far easier to manage from a franchisee point of view, and control from a franchisor point of view.
C. OPERATIONAL ASPECTS
All our franchised stores are owner operated. We do not believe in selling stores as investments, as they are generally not operated according to the standards required by head office.
Franchisees and all other staff members undergo training at a corporate store for a period of 4 to 6 weeks. Roman’s Pizza employees are trained to provide friendly and efficient service. Our employees are the heart of our business, so we strive to provide a fun, friendly working environment. To ensure that we continue to grow and prosper, harmony needs to be maintained throughout the group.
D. PROFILE OF THE IDEAL FRANCHISEE
A Roman’s Pizza franchisee must possess the following attributes: • Passion for the industry and his business as well as be involved in all aspects • Willing to work long hours • Exceptional communication skills • Willing to learn • Able to motivate his employees • Adhere to Roman’s Pizza’s operating standards • Have a minimum of R1 250 000-00 in unencumbered cash • Always operate with the brand’s best interests in mind E. SITE DETAILS
All sites are analysed by head office and must conform to our criteria. Head office also plays it’s hand in determining the viability of lease agreements for prospective sites. We always try to ensure that a Roman’s Pizza franchise is opened in the best site possible with a suitable lease agreement. As they say in this industry, there are three very important factors to ensure a restaurant’s success: location, location and location. We know that other factors also come into play; however the right site will make a significant difference in a franchisee’s success.
We are not in the habit of closing stores and will therefore always take the option to relocate poor performers.
F. LAYOUT OF THE STORES
Roman’s Pizza believes that high quality operations require the best equipment. All our stores are fitted with ovens, dough mixers and dough rollers imported from abroad. Due to the volumes of pizzas served, we work on a conveyor belt oven system. Roman’s Pizza is the only pizza group that has 3 ovens operating simultaneously in a large amount of our stores.
G. FRANCHISE AGREEMENT
The franchise agreement is the legal document that dictates the legal, commercial and operational relationship between the franchisor and the franchisee. Roman’s Pizza urges all prospective franchisees to seek legal advice before signing the agreement.
H. SALIENT FEATURES
• Management fee : Roman’s Pizza’s management fee is 4% of monthly turnover, calculated excluding VAT.
• Advertising fee : Roman’s Pizza’s advertising fee is 4% of monthly turnover, calculated excluding VAT.
• Territorial rights : Roman’s Pizza gives the franchisee exclusivity in respect of the premises. • Trade Marks : A franchisee has the right to the use of our trademarks in all aspects in accordance
with the franchise agreement. • Termination : The franchise agreement states the specific terms and conditions with regards to
the termination of the franchise agreement.
I. OBLIGATIONS OF THE FRANCHISOR
Our obligations to our franchisees include providing: • the franchisee with adequate training for the staff and management of the franchise. • the franchisee with a recipe and operations manual, and instruction in the use thereof. • the franchisee with the best quality products at the best available prices from our distribution. • assistance with regard to site selection, equipment and store layout. • marketing on behalf of the franchisee. • any additional assistance further required by the franchisee regarding the store. • the franchisee with the latest developments in the industry.J. TRADEMARK
The franchise agreement states that the franchisee is entitled to use the trade name, trade marks, logos, signage, intellectual property rights and advertising material in accordance with the terms and conditions therein. Roman’s Pizza authorises and requires the franchisee to use the trade mark and other intellectual property rights, as directed and in accordance with the standard instructions in relation to the business. The company warrants the non-exclusive right of the franchisee to use the trademark. However, all/any use of the trade mark must be approved by franchisor in writing. Should the franchisee use the trade mark without authorization from the franchisor, corrective measures will be taken.
All prospective franchisees are encouraged to contact the owners or visit any of the existing franchisees with regards to the viability of the franchise as a whole.
Arthur Nicolakakis has been in the restaurant industry since 1965. He has pioneered many concepts and owned numerous restaurants. He founded the Something Fishy Group in the early eighties before selling his equity to his partners in 1995. He established the Roman’s Pizza Group and has never looked back, fully involved in the management of the Roman’s Pizza group, he brings vast knowledge and years of experience to the brand.
Chief Executive Officer: Bonnie Lee Cooper
Bonnie Cooper joined the group in 2008, bringing with her a wealth of experience from Famous Brands. After completing her MBA, Bonnie went straight into the industry and has over 17 years experience in all aspects of a fast food franchise. In her tenure as Chief Marketing Officer, the brand has grown from strength to strength – winning many awards for both Marketing and Service. Bonnie has recently been promoted to CEO and plans to manage and preserve an already successful brand with new innovative and exciting journeys for both the team at Roman’s Pizza Head Office as well as our loyal customers!
National Operations Manager: Carl Stoltzer
Carl Stoltzer joined Famous Brands in 1992 after having worked in the banking industry for 3 years.
He was with the Famous Brands group for 14 years, running Mpumalanga and parts of Gauteng regions. From Famous Brands Carl and his wife moved to Kruger National Park working for the catering concessionaires for 3 years in Skukuza and Olifants Camp respectively.
Carl then joined the South African Consumer Healthcare Division of GlaxoSmithKline for 7 years working as a Regional Sales Manager looking after the Gauteng East and Mpumalanga business. After being a Regional Manager Carl moved into the National Account Manager position responsible for the Pick n Pay group of accounts.
From GlaxoSmithKline Carl moved to Sanofi Consumer Healthcare as National Sales Manager South Africa, Namibia and Botswana. During this period his wife opened a Roman’s Pizza Franchise in Alex Mall, Gauteng, and when the Operations Manager position came available at Roman’s Pizza Carl joined the Brand as the National Operations Manager.
Initial Franchise Fee which is required from the franchisee: R90,000-00 excluding VAT to confirm commitment.
B. Establishment Costs:
Establishment costs for a Roman’s Pizza store is approximately ± R2,300 000-00 excluding VAT (based on a 100-120m² store size). Costs however do vary in accordance with various factors. Size of store, exchange rates, and numerous other factors affect this estimate. A minimum amount of R1,250 000-00 unencumbered cash is required.
C. Initial Working Capital:
Initial Working Capital is ± R100, 000-00. This cost however does vary and is merely an estimate.
Financial Information
R90,000-00R100,000-00
R2,300 000-00
A. Initial Franchise Fee (3.62%) B. Initial Capital (4.01%) C. Establishment Costs (92.37%)
Education/Qualifications: Occupation: Areas interested in:
Town of interest:
Select a Choice: Regular Halaal
Languages:
Do you have R1,250 000-00 unencumbered capital to invest? (Proof required) Yes No
If not – what unencumbered capital can you invest?
Have you ever been insolvent? Yes No
Is there a judgment against your name? Yes No
Are you currently under debt review? Yes No
Are you computer literate? Yes No
Which software applications are you familiar with?
Age & Sex?
Are you married? Yes No
Number of dependants
• Pre-Application form completed in detail. • Supporting documentation from a financial institution confirming availability of unencumbered cash. • Copies of ID documents of relevant parties. • If company or closed corporation, copy of registration documents.
Do you intend to run the business yourself? Yes No
If No – please explain who will run the business – Attach relevant documentation / comments as Annexure A
Have you ever managed a team? Yes No
If Yes – please give details:
Are you familiar with all the Roman’s Pizza concepts? Yes No
Are you prepared to be interviewed? Yes No
If Yes – please state your preferred day
Do you have any objections if we perform an ITC check on you? Yes No
Are you willing to relocate? Yes No
By when would you like to be operational?
Signature Date
This Disclosure Document should assist you in assessing the franchise. While it includes some information about your franchise agreement do not rely on it alone to understand your contract; read your entire contract carefully. Buying a franchise is a serious undertaking; take your time to decide. It is recommended that you have the contract explained to you by an attorney and you should seek accounting and financial advice on the franchise proposition.
For the calendar year 2019, Roman’s Pizza is a Full Member in good standing of the Franchise Association of Southern Africa, if required, further information on this Membership can be obtained from:
The Executive Director,Franchise Association of Southern AfricaPostnet Suite # 256Private Bag X4Bedfordview2008
Roman’s Pizza subscribes to all the rules as stated in the code of ethics at FASA, which can be found in more detail at www.fasa.co.za.
We certify that there have been no significant or material changes in the company’s / franchisor’s final position since the date of the accounting officer or auditors certificate and the company / franchisor has reasonable grounds to believe that it will be able to pay its debts as and when they fall due.