Presented by: Auzta Salman The 2 nd Quarter of 2015 Social Media Strategy
Rolling Stone Indonesia
Dec 11, 2015
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Presented by:
Auzta Salman
The 2nd Quarter of 2015Social Media Strategy
The Follower
Rolling Stone Indonesia
TRAX Magz HAI
27,6141,438
146,207
554,239
65,763
376,663
25,1421,733 10,399
The 1st Quarter of 2015
Social Media Insight & Analyse
Rolling Stone Indonesia
TRAX Magz HAI
540
3,960
1,800
2,700
1,260
4,680
360180 180
The Post
The 1st Quarter of 2015
Social Media Insight & Analyse
Rolling Stone Indonesia
TRAX Magz HAI
8,015
56
16,827
899104 382
6,764
921263
The Interaction
The 1st Quarter of 2015
Social Media Insight & Analyse
Rolling Stone Indonesia
TRAX Magz HAI
0.20%
0.01%
0.90%
0.04%0.01%
0.07%
0.6%
0.1%
0.0%
The Engagement
The 1st Quarter of 2015
Social Media Insight & Analyse
The Sentiment
The 1st Quarter of 2015
Social Media Insight & Analyse
(+) The highest follower number in & (+) The most interactive account is &(+) The best engagement volume is
( - ) Need to increase the follower number in( - ) Need to increase the post frequency in( - ) Need to increase the engagement volume in
The PlanFacebook Ads
The 2nd Quarter of 2015Social Media Strategy
The PlanTwitter Ads
The 2nd Quarter of 2015Social Media Strategy
The Plan
The usage of Facebook Ads & Twitter Ads advantages :1. Promote the Rolling Stone Indonesia social
media account, in result would increase the follower number.
2. Boost the post on the first line in timeline, in result would increase the interaction volume.
3. Promote the hashtag as the trending topic.4. Build the netizen awareness, in result would
increase the engagement volume.
The 2nd Quarter of 2015Social Media Strategy
The Plan
The moment to use the Facebook Ads & Twitter Ads :1. Monthly Rolling Stone Indonesia Magazine Launch- One week before the magazine launch- On the day at magazine launching- One week after the magazine launched2. Social Media Quiz With Special Gift- Boost the quiz information during period- Promote the quiz hashtag as trending topic- Boost the winner announcement on the first line
The 2nd Quarter of 2015Social Media Strategy
The End
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