Rolex (operation manangement).

Founder's:- Hans Wilsdorf & Alfred Davis

Current CEO:- Jean-Frederic-Dufour

Rolex Timeline

Place of LegendROLEX GENEVA - ACACIAS ( WORLD HEADQUATERS)

•LOCATED IN ACACIAS ( MID GENEVA) is the headquarters, brings management ,administrative, commercial & philanthropic activities.Main work is Designing & Research and Development activities ( crucial to GENESIS of Rolex )

ROLEX BIENNE ( MOVEMENTS)

•Bienne in the mountains of canton of Bern entirely devoted to manufacturingof Rolex movements "The true heart of watch". Manufacturing of all 200 to 400most complex calibres and assembling are done here.

Place of Legend

ROLEX GENEVA -- PLAN-LES-OUATES (CASES & BRACELETS)

• Productions related activities of cases & bracelets are done here .this site is committed to in-house mastery of its quality & manufacturing processes, from Raw materials to Finished productIt also creates its own GOLD ALLOYS i.e. 18ct Yellow Gold, White Gold, Everose Gold & Customised Pink Gold.

ROLEX GENEVA -CHENE-BOURG (DIALS & GEM SETTINGS)

•This site in Geneva brings together all the activities linked to the development& manufacturing of the Dials (FACE) as well as Gem-Polishing & Setting.

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old video of rolex

Uniqueness of Rolex

Uniqueness of Rolex •Rolex Movements are all Hand Made & Tested•Rolex makes virtually everything in house •Rolex dive watches individually tested in pressurized tanks with water•Fort Knox has nothing on Rolex ( James bond movie style security system)•An in-house Foundry makes all the gold for Rolex watches

Elements of Rolex

• WINDING CROWN (the key) consisting of 10 parts

• patented technology of twinlock & triplock for water safety

• CYCLOPS LENS ( Magnifying lenses) 1953 use of scratchproof sapphire crystal

Elements of Rolex

•OYSTER CASE (invented in 1926) main frame 1st waterproof watch case in history•Patented system of screwing down the bezel •Casted out of solid 904L steel, 18ct gold, or platinum

•BEZEL RING (the minutes & second ring) ensure waterproofness

Bienne the movement

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Vital stats of Rolex•One of the most valuable and influential luxury brands in the world with brand value of $8.3 billion with market share of 11.8% and sales of $4.6 billion in the watch industry.

•Its loyal group of customer are 35 year old & over who are successful and affluent individuals.

•It takes more than a year to assemble over 250 minute pieces , this is done systematically by hand and is extremely detail oriented.Infact about 400 operations are conducted on the main plate.

source :- Forbes.com

65th most valuable brand in the world according to

Brand Overview

Market Segmentation

(Musician, painter, artists)

(Athletes, adventurers)

sMarket Segmentation

Marketing Mix 4 P's

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james camaroon video

•Rolex’s limited dealership lead to consumers switching over.•No online sales.

•Strong financial position•Strong brand image•Celebrity endorsements•Maintain innovative reputation.

•Experimenting with different models•Target younger generation•Produce smart watches

•Competition from several premium watches.•Impact of counterfeits on the brand image.

Market Share

Comparision Between Market Share of Rolex & Omega

Most Searched Watch Brand

Perceptual Map

Direct Competitors

Indirect Competitors

Value Chain Analysis

6000

Indian Nexus with Rolex• The first president of India, Dr. Rajendra Prasad,

owned this watch. • It was given to him in 1950 during India’s first ever

Republic Day. • The watch features an 18ct gold dial with a map of

India dated 26 January 1950 inscribed into it.• Indian Prime Minister Rajiv Gandhi also use to

wear Rolex during his tenure.

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Thankyou ..Times Avenue Rolex

Boutique.

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Presented By:- 149-Nirav Mavani

141-Sanket Jha 134-Jignesh Gajra

Under Guidance of :- Dr.Swati Singh

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ThankYou......