Rolex Numan Ijaz Mughal pptincludesintroductionhistoryinnovationceorolexwatchscasestudyandmarketobj 140913004700-phpapp02

Presented ByN I Mughal (Numan Ijaz)Faheem Raza KhanM. Shahzaib

INTRODUCTION• Rolex was founded by Hans Wilsdorf and Alfred Davis in London, 1905 , Rolex base

of operations is in Geneva, Switzerland in 1919.• Rolex is the largest single luxury watch brand, producing about 2,000 watches per

day, with estimated 2013 revenues of US$7.4 billion.• Also, Rolex is the most reputable company that exclusively produces a consumer

product.• It employs over 2,800 employee.

Innovation

• The first waterproof wristwatch "Oyster", 1926• The first wristwatch with an automatically changing date on the dial (Rolex

Datejust, 1945)• The first wristwatch case waterproof to 100 m (330 ft) (Rolex Oyster Perpetual

Submariner, 1953)• The first wristwatch to show two time zones at once (Rolex GMT Master, 1954)• The first wristwatch with an automatically changing day and date on the dial (Rolex

Day-Date, 1956)• The first watchmaker to earn chronometer certification for a wristwatch

GENIUS INFIVE LETTERS

1908

Hans Wilsdorf wanted his watches to bear a name that was short, easy to say and remember in any language, and which looked good on watch movements and dials.

DATEJUST DAY-DATE ROLEX DEEPSEA

GMT-MASTER II LADY-DATEJUST MILGAUSS

Rolex Oyster Collection

SEA-DWELLER 4000 SUBMARINER DATE

SKY-DWELLER YACHT-MASTER YACHT-MASTER II

OYSTER PERPETUAL

Dr. Rajendra Prasad’s Gold Rolex Oyster

• The first president of India, Dr. Rajendra Prasad, owned this watch.

• It was given to him in 1950 during India’s first ever Republic Day.

• The watch features an 18K gold dial with a map of India dated 26 January 1950 inscribed into it.

Website A section of Rolex.com will be developed that caters to the target market and conveys the benefits and value of wristwatches.

SOCIAL MEDIA• The website will include links that are prominently displayed on the homepage including Twitter, Facebook and YouTube. The user can then easily connect with Rolex’s social media sites with one simple click.

ONLINE MEDIA

FINANCIAL FORECAST

• Increase daily production by 10%. (An extra 200 watches per day on top of the 2,000 that are already being produced.)

• Increase sales profit percentage to more than the percentage of population growth per year.

Parameters

• New Marketing: Marketing team, financial team, sales teams, public relations, social media team, web development, advertising, event production.• Cost of Goods Sold: Watch materials, shipping, packing, quality control.

Top 50 Most Searched for Luxury Brands (2014)

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