Role of Sports Social Media Managers in Building Fan Engagement and Brand Reputation _________________________________________________________________________ Sports social media managers are responsible for managing the online presence of a sports team or organisation on various social media platforms such as Facebook, Twitter, Instagram, TikTok, and YouTube. They are responsible for creating and curating content, engaging with fans and followers, analysing data and insights, and maintaining the brand image and reputation of the team or organisation. Some of the specific tasks that sport social media managers may perform include: 1. Developing and implementing social media strategies that align with the team's overall goals and objectives. 2. Creating engaging and compelling content such as graphics, videos, and live streams that resonates with fans and followers. 3. Managing the team's social media accounts, including scheduling and posting content, responding to comments and messages, and monitoring social media conversations.