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Role of Media in 2015 Elections Online Media Experience Emmanuel Ogala Head, Digital Strategy, PREMIUM TIMES
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Page 1: Role of Media in 2015 Elections  Online Media Experience

Role of Media in 2015 Elections

Online Media Experience

Emmanuel OgalaHead, Digital Strategy, PREMIUM TIMES

Page 2: Role of Media in 2015 Elections  Online Media Experience

The Populations

81.8 MillionNumber of Nigerians with access to the internet on phones - NCC Jan 2015

Page 3: Role of Media in 2015 Elections  Online Media Experience

How many of us use at least one of these?

Page 4: Role of Media in 2015 Elections  Online Media Experience

Large Picture: Who read news today?

1,200,000 Average number of pages readers visit on PREMIUM TIMES daily

200,000 Number of daily Users on PREMIUM TIMES

Page 5: Role of Media in 2015 Elections  Online Media Experience

#NigeriaDecides Predefined Role

Transparency

Page 6: Role of Media in 2015 Elections  Online Media Experience

PREMIUM TIMES Election Centre

Crowdsourcing Vote | Snap Result | Send

Non Government Centre for Election Data

Live Blogging: Results and Incidents

Finest thoughts on the Process

CSO Partnerships

Our Reporters

Page 7: Role of Media in 2015 Elections  Online Media Experience

PREMIUM TIMES Election Centre

www.elections.premiumtimesng.com

Page 8: Role of Media in 2015 Elections  Online Media Experience

Pre-election Reporting

Perceptions |Expectations | Mood

Analysis

Qualitative Polls

Quantitative Polls

Campaign Reporting

Page 9: Role of Media in 2015 Elections  Online Media Experience

Election Day Reporting - Shock

Announcing the PREMIUM TIMES Election Centre

SSS warning against result announcement

Underground Reporting

CSO Pulled out on sharing result data

Page 10: Role of Media in 2015 Elections  Online Media Experience

Our Crowdsourcing Heros

www.elections.premiumtimesng.com www.premiumtimesng.com

Page 11: Role of Media in 2015 Elections  Online Media Experience

Vote | Snap Result | Send

Page 12: Role of Media in 2015 Elections  Online Media Experience

Vote | Snap Result | Send

Page 13: Role of Media in 2015 Elections  Online Media Experience

Election Day Reporting - Goals

Speed

Accuracy

Reach

Page 14: Role of Media in 2015 Elections  Online Media Experience

Election Day Reporting - Attacks

SYN flooding:1.6 Million packets per second

Application layer DDoS: 23 hours at 200 Mb per second

Very expensive: 24 extra servers to mitigate.

Page 15: Role of Media in 2015 Elections  Online Media Experience

Role?

Transparency: Made some kind of rigging harder

Crystalize Perceptions and Expectations

Guage mood using polls

Harvest and store critical election data for future use

Page 16: Role of Media in 2015 Elections  Online Media Experience

People Power

Nigerian politicians may have changed grouping, but they are

essentially the same.

What changed is the value of People Power and how politicians are hired

and fired.

We at PREMIUM TIMES are happy to have contributed the information that led to the enthronement of the

People Power.

Page 17: Role of Media in 2015 Elections  Online Media Experience

THANK YOU