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1. Design in Business Innovation
2. Introduction Tim Selders Co-founder & Director
7/13/15
3. 3 7/13/15 We are worlds leading consultancy in the area of
design management and design leadership.
4. Introduction We are worlds leading consultancy in the area
of design management and design leadership. 4 7/13/15
5. Introduction Role of Design in Business Innovation 7/13/15 6
1. Designmaturing 2. Designinbusiness 3. Valueofdesign 4.
Integrateddesign 5. Designinbusinessinnovation
16. More types of design in more types of industries Design
maturing
17. ?Design maturing More types of design in more types of
industries
18. ?More types of design in more types of industries
19. Why? Design is good business
20. Design in business
21. Design?Tom Peters
22. an easy-to-fill-in shipping form of Federal Express a
waiter who serves salads singing like Placido Domingo in his role
in La Boheme just as important for a product of 29 cent as for a
product of 29.000 dollar everything that literally takes your
breath the guts to stop selling a product that sells well if you
have better idea dull perfectionism with passion in this time of
telephone & e-mail a handwritten letter of somebody the apple
in the logo of Apple the lacking of over-design the sound of a
closing door of a Mercedes Tom Peters
23. Quality Experience Innovation Tom Peters
24. Quality Experience Innovation
25.
26. Apple
27. LEGO LEGOFriends +25%revenue upto$1.6billion
byonenewproduct line