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GARY VAYNERCHUK
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ROI of Social Sharing

Apr 22, 2015

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Social Media

Daniel Howard

How to calculate an ROI of Social Sharing
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Page 1: ROI of Social Sharing

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Page 2: ROI of Social Sharing

Over the years, I’ve heard one question more than any other:

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Page 3: ROI of Social Sharing

“WHAT’S THE ROI OF SOCIAL MEDIA?”

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Page 4: ROI of Social Sharing

And I always have to laugh, because the answer is the same...

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Page 5: ROI of Social Sharing

Allow me to explain:

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Page 6: ROI of Social Sharing

a PIANO?

What’s the ROI of...

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Page 7: ROI of Social Sharing

For me? About $26.50, but

that’s mainly people paying me to

STOP.

Page 8: ROI of Social Sharing

For Elton John?About $400 million.

http://www.celebritynetworth.com/richest-celebrities/rock-stars/elton-john-net-worth/

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Page 9: ROI of Social Sharing

a BASKETBALL?

What’s the ROI of...

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Page 10: ROI of Social Sharing

Want to guess how much surgery costs for a torn meniscus?

Page 12: ROI of Social Sharing

playing VIDEOGAMES?

What’s the ROI of...

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Page 13: ROI of Social Sharing

I used to bet on games of Madden

in college... so like $50?

Page 14: ROI of Social Sharing

For Lee Jae Dong,about half a million in prize money alone.

That doesn’t even count endorsements, or his team salary... Keep in mind that

he’s 25.

http://www.esportsearnings.com/players

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Page 15: ROI of Social Sharing

a YOUTUBE CHANNEL?

What’s the ROI of...

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Page 16: ROI of Social Sharing

Ok, I actually did pretty well here since my views can convert to booksales/new

clients. But check this out... 34,738 subscribers

2,138,815 views

Page 17: ROI of Social Sharing

Jenna Marbles:13,259,421 subscribers

1,443,599,186 views

Roughly $4.3 million

(just from ads).

http://www.celebritynetworth.com/articles/celebrity/the-25-highest-earning-youtube-stars/

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Page 18: ROI of Social Sharing

While we’re talking about YouTube...

. . . . . .

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Page 19: ROI of Social Sharing

playing with DISNEY TOYS?

What’s the ROI of...

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Page 20: ROI of Social Sharing

For me? I dunno, maybe I could eBay

them for a few bucks...

Page 21: ROI of Social Sharing

For the creator of the DisneyCollector YouTube Channel,

playing with toys has grossed over $5 million in

YouTube ad revenue.

http://www.celebritynetworth.com/articles/celebrity/the-25-highest-earning-youtube-stars/

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Page 22: ROI of Social Sharing

a CAMERA?

What’s the ROI of...

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Page 23: ROI of Social Sharing

For me? Literally nothing. Like absolutely positively zero

dollars.

Page 24: ROI of Social Sharing

Annie Leibovitz, on the other hand, is rumored to have a $100,000+ day

rate, and has used cameras to amass a $20 million fortune.

http://www.celebritynetworth.com/richest-celebrities/actors/annie-leibovitz-net-worth/

http://nymag.com/fashion/09/fall/58346/

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Page 25: ROI of Social Sharing

SPRAYPAINT?

What’s the ROI of...

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Page 26: ROI of Social Sharing
Page 27: ROI of Social Sharing

Meanwhile, a Banksy canvas is

worth something like $32,000.

http://www.mirror.co.uk/news/weird-news/banksy-sells-original-paintings-worth-2368651

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Page 28: ROI of Social Sharing

CAT PHOTOS?

What’s the ROI of...

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Page 29: ROI of Social Sharing

For me? Probably some lols in

response to my next email.

Page 30: ROI of Social Sharing

For Ben Huh, they created the

multi-million dollar Cheezeburger

empire.

http://www.crunchbase.com/organization/cheezburger

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Page 31: ROI of Social Sharing

So let’s come back to my original point.

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Page 32: ROI of Social Sharing

“WHAT’S THE ROI OF SOCIAL MEDIA?”

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Page 33: ROI of Social Sharing

Well if you’re willing to invest the time... and the effort... and learn the platforms... and you have a natural talent...

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Page 34: ROI of Social Sharing

Maybe you can score a book deal.

Page 35: ROI of Social Sharing

Or maybe you can help your clients

achieve their business results.

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Page 36: ROI of Social Sharing

...and grow your agency to 400

people.

Page 37: ROI of Social Sharing

Because ROI is never about the tool.

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Page 38: ROI of Social Sharing

ROI is about the MECHANIC

using the tool.

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