CLICK TO ADD SUBTITLE NEW MEDIA VALUATION FOCUSING ON 1
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
CLICK TO ADD SUBTITLENEW MEDIA VALUATION
FOCUSING ON
1
CLICK TO ADD SUBTITLE
2
THE CHALLENGE
What measurement/metrics strategy should be employed to capture the true value of online media coverage?
CLICK TO ADD SUBTITLE
3
METRICS
• Earned Media• Press Contacts
• Fam Trips• Articles
CLICK TO ADD SUBTITLE
4
METRICS
Search Demand
CLICK TO ADD SUBTITLE
5
ROI FOR DIGITAL
This is the Reach & Audience which doesn’t reflect the return. ROI Demands Crossing the Leap of Faith.
CLICK TO ADD SUBTITLEROI = ENGAGEMENT
FOCUSING ON
6
CLICK TO ADD SUBTITLE
7
MOST TRAFFIC IS ORGANIC/DIRECT
Often > 75% Of Traffic
CLICK TO ADD SUBTITLE
8
MOST ORGANIC IS BRAND> 80% is Branded Keyword
CLICK TO ADD SUBTITLE
9
MOST ORGANIC IS BRAND
CLICK TO ADD SUBTITLEROI = CONVERSION
FOCUSING ON
10
CLICK TO ADD SUBTITLE
11
MOST CONVERSION IS BRAND
CLICK TO ADD SUBTITLE
12
MOST ORGANIC IS BRAND
CLICK TO ADD SUBTITLE
13
MOST CONVERSIONS ARE BRAND
CLICK TO ADD SUBTITLE
14
DOWNSTREAM IS ORGANIC
Traffic from you to Industry Partners is mostly from Organic, Direct
CLICK TO ADD SUBTITLE
15
BRAND CONVERTS TARGET
Traffic by State
CLICK TO ADD SUBTITLE
16
BRAND CONVERTS TARGET
Higher Conversions by TX by Far
CLICK TO ADD SUBTITLE
17
FACEBOOK BY AUDIENCE
PR Can drive Engagement
CLICK TO ADD SUBTITLE
18
FACEBOOK BY ENGAGEMENT
PR Can drive Engagement
CLICK TO ADD SUBTITLE
19
FACEBOOK BY ENGAGEMENT
PR Can drive Engagement
CLICK TO ADD SUBTITLE
20
FACEBOOK BY ENGAGEMENT
PR Can drive Engagement
CLICK TO ADD SUBTITLE
21
FACEBOOK BY ENGAGEMENT
PR Can drive Engagement
CLICK TO ADD SUBTITLE
22
FACEBOOK BY ENGAGEMENT
PR Can drive Engagement
Related Documents
