Rogers Communications

Rogers Communications

Sheetal GurralaJi Sun Hong

Jacquiline NjiraineGabriela Silva

Betel Solomon

Current Issues

Evolving customer behavior

Highly competitive market, with new

entrantsChanging

Technologies

Decisions

Meet customer demands

(introducing new products and quadruple

bundles)

Being industry leaders.

Customer Service

Keep up with the changing

technologies to provide quality service to our

customers

Current Company Situation/SWOT

Strength•GSM•International capabilities/ roaming

partnerships•Coverage •Portable internet•Brand Name•Singular network•

Weakness• Customer Services

Opportunity• Growing internet

market Threats•Competition

SWOT

Strategic Direction

Market Leaders in

• Wireless• Internet

Lag Behind in

• Television• Landline Telephone• Media

Wireless

Emerging industry

Growth of 1.5% to 1.8% every year

Data usage (Smartphone)

Why Wireless?

More than half of the revenues come from wireless.Year 2006 2007 2008 2009

% of revenues contributed from wireless

52% 54% 56% 57%

Number of subscribers

6,778,000 7,338,000 7,942,000 8,494,000

Internet

Third largest with a market penetration of

16%

Opportunity for growth

Gain a higher market share

Why Internet?

Revenue from internet has increased by 5% over the last 5 years.

The

number of subscribers has increased from 1.3

million to 1.6

million.

Television

Mature industry

• High cost to become a market leader

Maintain current market share

Market VOD

Convert analog cable to digital

Landline Telephone

Declining

industry

•12% ARPU•Future is unclearLag

behind

Media

Provides 12% of Rogers revenue

• Increased internet usage

Unpredictable industry

• Media, wireless, and wireline

Online advertising estimated to grow by 15%

To increase sales: Triple-play

Action PlanFirst movers advantage• A

dopt 4G LTE

Promote Smartphone's

Action Plan For Marketing Wireless

Tweens

Social networkin

g sites

TV ads

College Students

Social networkin

g sites

Visit Campuses

BusinessesSocial

networking

Hotels

Action Plan For Marketing Internet

Families

Television Mail

Newspapers and Magazin

es

Businesses

Trade Show

sDirect Mail

Advertise at Mass Transit Centers

Rogers Conclusion

Maintain market

leadership in Wireless.

Compete to get market

leadership in Wireline.

Improve Customer Service.

Stay Innovative.

Questions?