Roger Warren President, PGA of America. Executive Summary PGA PerformanceTrak produced significant growth in industry rounds played reporting Metrics.

Roger WarrenPresident, PGA of AmericaPresident, PGA of America

Executive SummaryExecutive Summary

• PGA PerformanceTrak produced significant growth in industry rounds played reporting

• Metrics allow operators to measure local performance and results from various initiatives - e.g. Play Golf America

• YTD rounds played results ahead of 2005• Resources provide PGA Professionals and

their employers with leading business information

• Better information delivers better planning and performance which benefits us all

• PGA PerformanceTrak produced significant growth in industry rounds played reporting

• Metrics allow operators to measure local performance and results from various initiatives - e.g. Play Golf America

• YTD rounds played results ahead of 2005• Resources provide PGA Professionals and

their employers with leading business information

• Better information delivers better planning and performance which benefits us all

Industry BenefitsIndustry Benefits

• Increased participation = improved data

• Availability of performance metrics for analysis by financial institutions enables them to make informed decisions

• Proven ability to collaborate

• Introduced new performance metrics

• Significant PGA Professional support and Association resources

• Increased participation = improved data

• Availability of performance metrics for analysis by financial institutions enables them to make informed decisions

• Proven ability to collaborate

• Introduced new performance metrics

• Significant PGA Professional support and Association resources

PGA PerformanceTrak Assets PGA PerformanceTrak Assets

Data Collection & Reporting• Rounds Played and Key

Performance Indicators• Comparative Market

Reporting

Models• Golf Course

Financial Model

Data Collection & Reporting• Rounds Played and Key

Performance Indicators• Comparative Market

Reporting

Models• Golf Course

Financial Model

Annual Surveys• PGA Operations Survey• PGA Compensation Survey• Data Supporting Economic

Impact Studies

Annual Surveys• PGA Operations Survey• PGA Compensation Survey• Data Supporting Economic

Impact Studies

Monthly Rounds Played Participation Monthly Rounds Played Participation

• PGA is single largest contributor representing approximately 50% of Golf Datatech and more than 60% of NGF monthly rounds data.

• 3,800 unique facilities participating in one or more months since program inception

• Providing reports by PGA Section, state, 60 local markets and facility type

• PGA is single largest contributor representing approximately 50% of Golf Datatech and more than 60% of NGF monthly rounds data.

• 3,800 unique facilities participating in one or more months since program inception

• Providing reports by PGA Section, state, 60 local markets and facility type

Unique Rounds Played MetricsUnique Rounds Played Metrics

Key Performance IndicatorsKey Performance Indicators

• Collect and report monthly revenue metrics including: – Golf Fee Revenue

– Merchandise Revenue

– Food & Beverage Revenue

– Total Facility Revenue

• Collect and report monthly revenue metrics including: – Golf Fee Revenue

– Merchandise Revenue

– Food & Beverage Revenue

– Total Facility Revenue

Goals and AccomplishmentsGoals and Accomplishments

• Significantly increase participation from PGA facilities and boost industry database: Accomplished

• Create systems and online reporting for “micro-market” analysis and benchmarking: Accomplished

• Report distribution to PGA Professionals and the industry to better support facility operations and performance monitoring: Accomplished

• Significantly increase participation from PGA facilities and boost industry database: Accomplished

• Create systems and online reporting for “micro-market” analysis and benchmarking: Accomplished

• Report distribution to PGA Professionals and the industry to better support facility operations and performance monitoring: Accomplished

Initiatives to Grow Participation Initiatives to Grow Participation

• MSR Hours as of September 2006 • Creation of MISC Call Center Specialists• Expanded local market reporting (60 markets)• Enlist support through PGA local markets

leaders• Continued PGA Education tie-in• Electronic data collection interface through

software vendors• Opportunity to combine efforts with allieds

• MSR Hours as of September 2006 • Creation of MISC Call Center Specialists• Expanded local market reporting (60 markets)• Enlist support through PGA local markets

leaders• Continued PGA Education tie-in• Electronic data collection interface through

software vendors• Opportunity to combine efforts with allieds

2006 Highlights 2006 Highlights

• Continuous increase in facility participation

• Substantial PGA Professional support

• Expanded metrics being reported to the industry

• Monthly and annual operations results key for state and national economic impact reporting

• Continue to strengthen alliances between PGA and allieds for improved data and reporting

• Continuous increase in facility participation

• Substantial PGA Professional support

• Expanded metrics being reported to the industry

• Monthly and annual operations results key for state and national economic impact reporting

• Continue to strengthen alliances between PGA and allieds for improved data and reporting