Rocky Mountain Institute_Turbo Charging Energy Efficiency

8/2/2019 Rocky Mountain Institute_Turbo Charging Energy Efficiency

1/58


2/58


3/58

TURB CHARGINGEFFICIENCY PROGRAMSGoing for Broader and Deeper Savings

CONTENTS

Executive Summary 1

Introduction 5

Energy Efficiency 101 6

Turbocharging Efficiency Programs to Achieve More Savings 11

Efficiency Programs Challenges and Recommendations 15

Case Studies 33

Conclusion 37

Endnotes 38

Appendix-Case Studies

References 52

Acknowledgements

Mathias Bell Brendan ODonnell Ryan Matley Noel Crisostomo


4/58

Greg Searle


5/58

1Turbocharging Efficiency Programs

Executive Summary


6/58

2 Turbocharging Efficiency Programs

Challenges and Recommendationsfor Turbocharging Efficiency Programs


7/58

CHALLENGES ANDRECOMMENDATIONSFOR UTILITIES

CHALLENGES:Taking On Competition Reaching Out To Customers Overcoming Complacency Working Alone Regulatory Complications

RECOMMENDATIONS:

Make Marketing Work Improve Sales Execution Drive down transaction cost Embrace Collaboration

Know the target audience

Get the message right

Build relationships and trust over time

Be dynamic and flexible

Diversify sales channels

Make calculated bets

Recognize patternsGo through the right networks

Let the customer make some decisions

Get the timing right

Incorporate online tools

Make audits simpler and faster

Explore behavioral change programs

Move upstreamSeek real-time feedback

Get credit for codes and standards

Leverage third-party partners

Look externally to non-utility organizations

Work with regulators and collaborativeworking groups


8/58

Puget Sound Energy


9/58

5

Introduction


10/58

6 Tu rb oc ha rg in g E ff ic ie nc y P ro gr am s I NT RO DU CT IO N

Efficiency Programs 101


11/58

7INTRODUCTION Turbocharging Efficiency Programs

Lost RevenueAdjustment Mechanism Pending

Revenue DecouplingMechanism

DC

DE

CT

MD

MA

NH

NJ

RI

VT

CT

DE

MD

MA

NH

NJ

RI

VT

Colored by percent of 2020 sales

FIGURE 2 Lost Revenue Adjustment & Revenue Decoupling

Mechanisms for Electric Utilities

FIGURE 1 U.S. Energy Efficiency Resource Standards


12/58

8 Tu rb oc ha rg in g E ff ic ie nc y P ro gr am s I NT RO DU CT IO N

Figure 3 U.S. Electric Ratepayer-funded Program Budgets


13/58

9INTRODUCTION Turbocharging Efficiency Programs

Figure 4 Projections for Efficiency Savings from Utility Programs


14/58

10 Turbocharging Efficiency Programs Alliance to Save Energy


15/58

11

Turbocharging

Efficiency Programsto Achieve More Savings

BROADER.

DEEPER.


16/58

12 Turbocharging Efficiency Programs TURBOCHARGING EFFICIENCY PROGRAMS TO ACHIEVE MORE SAVINGS


17/58

13TURBOCHARGING EFFICIENCY PROGRAMS TO ACHIEVE MORE SAVINGS Turbocharging Efficiency Programs

BROADER + DEEPER = GREATER SAVINGS

GO BROADER AND DEEPER:

A) GO BROADER

B) GO DEEPER

C) GO BROADER AND DEEPER


18/58

14 Turbocharging Efficiency Programs Greg Vojtko


19/58

15

Efficiency Programs

Challenges andRecommendations


20/58

16 Turbocharging Efficiency Programs EFFICIENCY PROGRAMS CHALLENGES AND RECOMMENDATIONS

Challenges for Utilities

Taking on competition

Reaching out to customers


21/58

17EFFICIENCY PROGRAMS CHALLENGES AND RECOMMENDATIONS Turbocharging Efficiency Programs

Overcoming complacency

Pacific Gas & Electric


22/58


Working alone in an area with so

many moving parts

Regulation creates more

complications than it needs to


23/58


Recommendations for Utilities



Build relationships and trust

over time




Recognize patterns

Go through the right networks

Let the customer make

some decisions




Explore behavioral change

programs

Move upstream

Seek real-time feedback

Get credit for codes

and standards


Look externally to non-utility

organizations

Work with regulators

and collaborative working groups

MakeMarketingWork

ImproveSalesExecution

Drive DownTransactionCost

EmbraceCollaboration


24/58


MAKEMARKETINGWORK



Build relationships and trust

over time


25/58


KNOW THE TARGETAUDIENCE

GET THE MESSAGERIGHT

MAKE MARKETING WORK IMPROVE SALES EXECUTION DRIVING DOWN TRANSACTION COST EMBRACING COLLABORATION


26/58


BUILD RELATIONSHIPSAND TRUST OVER TIME



27/58


IMPROVESALESEXECUTION




Recognize patterns

Go through the right networks

Let the customer make some decisions



28/58


BE DYNAMIC ANDFLEXIBLE

DIVERSIFY SALESCHANNELS

MAKE CALCULATEDBETS



29/58


30/58


GET THE TIMING RIGHT



31/58


DRIVE DOWNTRANSACTIONCOSTS



Explore behavioral change programs

Move upstream

Seek real-time feedback


32/58


INCORPORATEONLINE TOOLS

MAKE AUDITS SIMPLERAND FASTER

EXPLORE BEHAVIORALCHANGE PROGRAMS



33/58


MOVE UPSTREAM SEEK REAL-TIMEFEEDBACK



34/58


EMBRACECOLLABORATION

Get credit for codes and standards


Look externally to non-utility

organizations

Work with regulators andcollaborative working groups


35/58



GET CREDIT FOR

CODES ANDSTANDARDS

LEVERAGE THIRD-PARTY

PARTNERS

LOOK EXTERNALLY

TO NON-UTILITYORGANIZATIONS


36/58



WORK WITHREGULATORS AND

COLLABORATIVEWORKING GROUPS


37/58

33CASE STUDIES Turbocharging Efficiency Programs

Case Studies


38/58

34 Turbocharging Efficiency Programs CASE STUDIES

NYSERDAs

New Construction Program

Energy Trust of Oregons Strategic

Energy Management Initiative

Northeast Efficiency PartnershipsRetail Products Initiative

Palm Desert Energy DemonstrationPartnership: Set to Save Program


39/58

35CASE STUDIES Turbocharging Efficiency Programs

Pacific Gas and Electric s Monitoring-Based

Persistence Commissioning

(MBPCx) Program

Xcel Energys Energy Star New Homes

Program


40/58

36 Turbocharging Efficiency Programs CCSE


41/58

37

Conclusion


42/58

38 Turbocharging Efficiency Programs

Endnotes


43/58



44/58

40 Turbocharging Efficiency Programs APPENDIX

AppendixCase Studies


45/58

41 APPENDIX Turbocharg


46/58



47/58



48/58



49/58



50/58

46 Turbocharging Efficiency Programs REFERENCES


51/58

47REFERENCES Turbocharging Efficiency Programs


52/58



53/58



54/58


References


55/58



56/58


Acknowledgements


57/58


American Council for an Energy-Efficient Economy

Austin Energy

Commonwealth Edison

Consortium for Energy Efficiency

Efficiency 2.0

Energy Solutions

E-Source

Energy Trust of Oregon

Enovity Inc.

Northeast Energy Efficiency Partnerships

Northwest Energy Efficiency Alliance

Northwest Power and Conservation Council

New York State Energy Research

and Development Authority

Lawrence Berkeley National Laboratory

Pacific Gas and Electric

Residential Science

Sempra Utilities

San Diego Gas and Electric

Southeast Energy Efficiency Alliance

Southern California Edison

Rational Energy Network

Simple Energy

Southwest Energy Efficiency Project

Xcel Energy

Vermont Energy Investment Corporation

We are grateful to these organizationsfor sharing their perspectives for this report


58/58

Rocky Mountain Institute_Turbo Charging Energy Efficiency

Documents