Rockstar slideshare

Rockstar Group

Pricing • Positioning • Segmentation • Sales • Social Strategies

considerations for doing it right

What’s the value? ROI and TCO Competition Market considerations Freemium to significant

pricing

What problem do you solve? How is it better, easier, faster? Are you safe, secure, reliable? Don’t make me look stupid – who

else has adopted? Why you, why now?

positioning

Who really, really needs you now? Can you move away from the

crowd? What’s the market ecosystem? What markets are a great match for

your company strengths.

segmentation

Direct (telesales, field, outsource) Referrals built into the product Partners OEM APIs with exchange

sales

Click to “like”, share, tweet Group selling Referrals with discount to referred Up-sell mechanisms Free, valuable content

social

Rockstar Group www.wehelpyourock.com @mwalsh 415.602.7060 m [email protected]

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