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BUILD YOUR BUZZ:
TELL YOUR BUSINESS STORY
a. Target audienceb. Story overviewc. Tactics, pick oned. White paper
What are you known for?
Turn and talk to person next to you. 1-2 words.
WHAT ARE YOU KNOWN FOR?
BUILD A BRAND
The Big Picture: Why tell it?
BOOK
SPEAKING
NETWORKING
BUSINESS DEVELOPMENT
ARTICLE or PR or BLOG
ADVERTISING
ONLINE TRAINING
MARKETING PLAN
FOCUSYOUR GOAL
brand
HARVEY MACKAY, FOCUS YOUR GOALS
THE APPROACH AND TACTICS
bran
d
400 words
Define Target Audience
THE APPROACH AND TACTICS
Use best assets. 5-10 words
What are YOUR WORDS?
Find a new person to talk to.
10 STEPS 2 THE SPOTLIGHT
THE APPROACH AND TACTICS
Top 25. Network Knows Best.
Linked In
Posting Blogs
Growing Visibility
Business & Facebook
BUILDING BUZZ WITH MEDIA
Make a Traction Plan
THE APPROACH AND TACTICS
Making a strategic plan. 10 STEPS TO THE SPOTLIGHT