rockIT Fashi on Marketing Plan by Ashley Hoffman
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rockITFashion
Marketing Planby
Ashley Hoffman
EXECUTIVE SUMMARY
OUR MISSIONWe want to bring consumers a customized shopping experience with unique trends all
while fighting to save marine wildlife.
rockIT Fashion sells unique, on-trend fashions online that are tailored to our customer’s unique profile.
Additionally, we donate a percentage of our sales tosaving marine mammals around the world.
Model: Amanda DiFilippo
Models (left to right): Amanda DiFilippo, Micaela Bone
$80.3BE-commerce sales in Q1 of 2015
$22TWorldwide retail sales in 2015
58%of women 18+ who shop online will purchase products at least once a month
U.S. Department of Commerce, 2015Emarketer.com
7.3%of worldwide retail sales will be purchased on the Internet
31
INDUSTRY PROFILE
MOBILE PROFILE
HooklogicBusiness Insider
290.1M 29%
70%$638B
Mobile Device Users by 2019 Retail ecommerce transactions that were from mobile devices in Q1 2015
Non-ecommerce purchases that are influenced by digital engagement
E-commerce sales made on mobile devices globally in 2018
Gender
Age
Income
Female
18-35
$35K-$55K
TARGET MARKET
CarefreeCreativeModern
Unique
Environmental
Independent
Fashionable
Rock on!TARGET MARKET
LOCATION
digital shoppers in the U.S.191.1m
statista.com
ships to United StatesU.S.
COMPETITION PROFILE
S
W
O
t
Unique Philanthropic “My Closet” E-Commerce Quality
Brand Awareness Start-up Limited CustomersSmall Funds
Flexibility PartnershipsExcitementSelectionTrendy
Competition Consumer Apathy Low Success RateBrand Loyalty
Inbound
Social Media
Website
App
Catalog
Direct MailerMA
RKET
PENE
TRAT
ION
WEBSITE
APP
SOCIAL MEDIA
ANALYTICS
FacebookTwitter
Front Interior
CATALOG
CATALOG
Interior Back
DIRECT MAILER
rock n’ rollshopping
pret-a-porte
dresses
style
shirts
brands
attitude
dolphin
shoes
chic
cause
trendyrock it
tren
dyshow
rock on
punk
fashion
fashion
edgy
rock
IT F
ashi
on28
01 C
amin
o D
el R
io S
outh
San
Die
go, C
A 9
2108
Plac
e St
amp
Her
e
Interior Back Front
DIRECT MAILER
rockITFashionwww.rock-itfashion.com
show it off.
rockIT Fashion is the
premiere destination for unique, on-trend fashions.
Whether you’re looking for the
perfect party dressor just a
fabulous outfitwe got you covered. Bring in
your attitudeand we’ll get you a way to
©2014 rockIT Fashion All Rights Reserved
Interior
E-Mail Marketing
Content Marketing
SEO
SOURCES
United States Census Bureau. (2015, May 15). Monthly & Annual Retail Trade. Retrieved July 16, 2015, from http://www.census.gov/retail/index.html#ecommerce
Coverage of a Digital World. (n.d.). Retrieved August 5, 2015, from http://www.emarketer.com/corporate/coverage#/results/1259
The Future of Mobile Media. (n.d.). Retrieved August 6, 2015, from vvSmith, C. (2014, April 2). US E-Commerce Growth Is Now Far Outpacing Overall Retail Sales. Business Insider. Retrieved October 16, 2014, from http://www.businessinsid-er.com/us-e-commerce-growth-is-now-far-outpacing-overall-retail-sales-2014-4#ixzz3GMmGslJS
Advantek - Insights. (2015, August 20). Retrieved August 20, 2015, from https://www.facebook.com/advantek/insights/
MailChimp Insights. (2015, August 20). Retrieved August 20, 2015, from https://us4.admin.mailchimp.com/
E-commerce worldwide. (n.d.). Retrieved August 20, 2015, from http://www.statista.com/topics/871/online-shopping/
Thank You!
rockITFashionwww.rock-itfashion.com
Model: Amanda DiFilippo
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