Rock Pop Urban Final Media Kit

MUSIC TO THE PEOPLE

Media Kit|rockpopurban.comFirst Quarter 2012

BRAVE NEW MUSIC WORLD

Rock Pop Urban strives to inspire and inform as it delivers music and related content to the new globalized

popular culture fan.

With creative, eye opening perspectives we will challenge the audience to let go of the widely accepted, yet traditionally dull definition of “World Music” to

embrace the artist and sounds of the new popular international music scene.

≈ 2000Monthly Visitors

(3 months since launch)

WE, THE PEOPLE65% of traffic is male82% are between 17 and 4218% are from outside of the US67% reside in a major US city83% have made a music related purchase in

the last 3 months 63% have an iPhone, Blackberry or Android

smart phone 71% spend 4+ hours per week with social

media

We WearNike, Levi’s, Polo, Adidas, Pink Dolphin, Diamond Supply Co., Martin Margiela, Black Scale, Sass and Bide, H&MWe WatchTrue Blood, Big Bang Theory, Two and a Half Men, Breaking Bad, Love and Hip Hop, The Daily Show, Any new 3D movieWe TravelMiami, Las Vegas, UK, Caribbean Islands, Mexico We Lust ForJay-Z Concert Tickets, Ipads, Beats By Dre, BMW’sWe’re OnFacebook, Twitter, Tumblr, LinkedIn, Skype, YouTube, Pinterest, Spotify, Instagram

MUSIC FREEDOMRockPopUrban.com

The center of the music conversationThe LA Report

Spotlight on LA’s music scene and culturally relevant brand partners

(Launching NY Report and UK Report 3rd quarter 2012)

Cross Culture TVDocu-series that looks at cultures outside of the US and how they consume different cultures and

entertainmentConcept To Cre8tionProfiles the creative process behind

the music and the major players who contribute

International Heat GageWorldwide Artist Power Rankings

As well as interviews, album reviews, new music release profiles,

music charts, events and videos

360° OF MUSIC

Social Engagement

Video

Audience Targeting

Magazine/ Newsletter

Events

High Impact Media

360° OF MUSIC

MAGAZINE/NEWSLETTER We showcase the brand even further with a

dedicated magazine that will focus on the segment “The LA Report”, allowing for direct engagement with this important local audience.

Distributed to over 200 retail locations in The Greater Los Angeles Area

EVENTS Monthly tastemaker events 500+ Attendance

HIGH IMPACT MEDIA Electrifying creative content delivered in a

way to spark impact… HIGH impact, thus fueling the conversations and fostering engagement.

SOCIAL ENGAGEMENT 1 min – Average Time Per Page Represented on Social Networks

(National and Internationally), Music Social Sites, Video Sites, Photo Sites, B2B Social Sites, Mobile/LBS Sites, Podcasts, Micro-blogs, Social Wikis and Social Search Sites, just to name a few (Please see Amendment A for complete list)

VIDEO 25,000 – Video Views

AUDIENCE TARGETING We reach the 13-42 demo

worldwide through cohesive segmented entertainment to speak to the various qualified consumers based on specific interests and intent