@jennyhalas z #DFWsem ROCK GOOGLE ANALYTICS Presented by: Jenny Halasz JLH Marketing (LIKE A PRO)
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@jennyhalasz#DFWsem
ROCK GOOGLE ANALYTICS
Presented by:Jenny HalaszJLH Marketing
(LIKE A PRO)
@jennyhalasz#DFWsem
Jenny Halasz• In SEO since 2000 – 17 years!• Speaker at Pubcon, SMX, SES, StateofSearch,
InternetSummit, Conversion Conference…• Writer for Search Engine Land & Search Engine
Journal• Contributing Author “SEO Now” and “SEO Like
I’m 5”
@jennyhalasz#DFWsem
@jennyhalasz#DFWsem
Measurement: Goals vs. Events
What do you want them to do?What is engagement?How do you make money?
What went wrong?Why did they stay/leave?What do they need?
Goal
sEvents
@jennyhalasz#DFWsem
Measurement: Channels & Channel Grouping
Default Channels
Private Channel Grouping
Custom Channel Grouping
Modify Default
Channels
We’ll come back to this…
Not for the faint of heart.
@jennyhalasz#DFWsem
Measurement: TaggingDefault
Campaign
Medium
@jennyhalasz#DFWsem
Measurement: Filters
Filters in reports
Filters in views
Filters at account level
Use anytime you likeUse with caution
Be afraid, be very afraid.
@jennyhalasz#DFWsem
Measurement: Filters
Filters in reports
Filters in views
Filters at account level
Internal IP addressesFix stupid errors
@jennyhalasz#DFWsem
Measurement: Filters
Filters in reports
Filters in views
Filters at account level
Exclude known botsRequire hostnameFake browsers and Fake network domains
@jennyhalasz#DFWsem
@jennyhalasz#DFWsem
Measurement: Custom Channel Grouping
Default Channels
Private Channel Grouping
Custom Channel Grouping
Modify Default
Channels
@jennyhalasz#DFWsem
Custom Channel Grouping
?
?PaidOfflineDirect
@jennyhalasz#DFWsem
Custom Channel Grouping: Referral
AffiliateAffiliate
Affiliate
Affiliate
@jennyhalasz#DFWsem
@jennyhalasz#DFWsem
@jennyhalasz#DFWsem
@jennyhalasz#DFWsem
@jennyhalasz#DFWsem
@jennyhalasz#DFWsem
If Custom Channels Work…
Default Channels
Private Channel Grouping
Custom Channel Grouping
Modify Default
Channels
@jennyhalasz#DFWsem
@jennyhalasz#DFWsem
Your Ultimate Weaponbit.ly/ga-dashboard-JLH
To use:1. Login to GA2. Paste in the browser3. Select the account to apply it to
@jennyhalasz#DFWsem
Metrics: Things you want to measure
Dimensions: Containers you want to use
Filters: Things to include or not include
Metrics & Dimensions
@jennyhalasz#DFWsem
Metrics: Things you want to measure
Dimensions: Containers you want to use
Filters: Things to include or not include
Metrics & Dimensions
@jennyhalasz#DFWsem
How Did People Get
to Your Site?
What Did They Do
While They Were There?
How and Why Did
They Leave?
WHERE TO START?
@jennyhalasz#DFWsem
How Did People Get Here?
@jennyhalasz#DFWsem
What Did They Do?
@jennyhalasz#DFWsem
Why Did They Leave?
@jennyhalasz#DFWsem
Edit the Title, instead of “Pages/Session”
Choose a Layout
Even Customize Your URL!
Add Filters
@jennyhalasz#DFWsem
@jennyhalasz#DFWsem
CHANGING DISPLAY OPTIONS
Choose different Dimensions or Metrics
Change row display
@jennyhalasz#DFWsem
USING FILTERS - SIMPLE
“Only show” or “Don’t show” Selection
criteria
@jennyhalasz#DFWsem
USING FILTERS - REGEX
Selection criteria
Use | to separate items – creates “OR” Use .* as a wildcard
.*/category means match anything before /category category/.* means match anything that comes after category
Test your expressions on the actual reporthttp://bit.ly/regex-for-marketers
@jennyhalasz#DFWsem
CUSTOM REPORTS
@jennyhalasz#DFWsem
Segments – Mobile/Desktop
@jennyhalasz#DFWsem
@jennyhalasz#DFWsem
Google Analytics UpdateDecember 22, 2016
Data studio access added to reportsAvailable globally (21 countries)
@jennyhalasz#DFWsem
Google Analytics UpdateDecember 22, 2016
Templates now available
@jennyhalasz#DFWsem
Google Analytics UpdateDecember 22, 2016
Added DoubleClick Campaign Manager as Source
@jennyhalasz#DFWsem
Google Analytics UpdateDecember 22, 2016
And finally… Property Moving!
@jennyhalasz#DFWsem
Google Analytics UpdateDecember 22, 2016
And finally… Property Moving!
@jennyhalasz#DFWsem
@jennyhalasz#DFWsem
That useful link again:bit.ly/ga-dashboard-JLH
@jennyhalasz#DFWsem
Jenny Halasz@jennyhalasz
jlh-marketing.com
Download this deck: http://bit.ly/ga-rockstar
Thank You!
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