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iDentify
inspirE
timeleSs
refIne
imaGine
commuNicate
c o n t e n t s
the powell residence pages 1 - 8
occulus pages 9 - 16
archipel pages 17 - 22
c o n t e n t s
T H E P O W E L L R E S I D E N C Ei n s p i r a t i o n
1 PAGE
T H E P O W E L L R E S I D E N C Ei n s p i r a t i o n
PAGE 2
t h e p o w e l l r e s i d e n c e
design problem
The Powell family is busy and active
with two preteens. The family has
outgrown their current residence,
and wants a home that caters to
their busy lifestyle.
The family is looking for a creative
design that provides an oasis for
the parents, active options for
recreation, wrapped in an open
concept.
concept•
• Create a tranquility space for the parents to retreat and recharge.
• Include features that promote exercise while disguised as fun.
• Create an atmosphere with open concepts and connectivity from one space to the next.
SECTION
3 PAGE
O C U L U Si n s p i r a t i o n
9 PAGE
i n s p i r a t i o n
PAGE 10
“Travel-related businesses and organizations that don’t pursue this
affluent market – or don’t know how to attract boomers – are going
to face a baby-boomer wipeout as this on-the-go generation’s wave
of travelers washes over shores here and abroad.”
Clark Norton, Travel Copywriter
The Expert in Baby Boomer Travel
$1.
o c c u l u s
DE
SIG
N P
RO
BLE
M
Cater to the boomer and their travel partner by creating an atmosphere that allows the guest(s) to unplug and unwind. Provide a luxurious
vacation experience instantaneously escorting them into vacation mode just like when they were kids flipping the switch from everyday life into
“retirement” mode.
CO
NC
EP
T
nostalgic
forever youngfun
47 to 68 years young
gratif cation
$1.3B
$1.3B70%
$1.8T
$1T
70%
$1,302 Billion (USD) disposable income in America
Baby Boomers control over70% of US disposable income
Baby Boomers disposable income equals $911 Billion
$911B
$1.8 Trillion in annual luxury spending
$1 Trillion represents luxury experiences
Baby Boomer travel expenditures represent 70% of this market
11 PAGE
MAIN LOBBY & CEILING
PAGE 16
A R C H I P E Li n s p i r a t i o n
17 PAGE
i n s p i r a t i o n
PAGE 18
PAGE 20
FLOOR PLAN: Level One
MOULTON RESTAURANT & BARMOULTON RESTAURANT & BAR
R o b y n M . B r i d g m a n3 6 0 . 6 0 7 . 1 9 2 1r m b r i d g m a n @ l i v e . c o m
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