RobinHood Waiting List Breakdown RobinHood.com has attracted 300,000+ waiting list signups before product is available. Around 50% of signups were through tracked links. These slides show how they did it… Quick analysis by @ seanellis of GrowthHackers.com
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RobinHood Waiting List Breakdown RobinHood.com has attracted 300,000+ waiting list signups before product is available. Around 50% of signups were through.
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RobinHood Waiting List Breakdown
RobinHood.com has attracted 300,000+ waiting list signups before product is available. Around 50% of
signups were through tracked links.
These slides show how they did it…Quick analysis by @seanellis of GrowthHackers.com
• Purpose for waiting list is that product isn’t ready yet.
• Waiting list is for a free service that people would otherwise pay other brokerages for same service.
• Visitor experience maximizes on opportunity
– Value proposition is very clear and compelling.
– Great social proof and sharing reasons/process on thank you screen
– Sign up screen doesn’t say “waiting list” – it is a bit misleading
– Gives a reason to “check back” to see place in line gives new sharing opportunities
• Not sure how effective this would be for something like premium priced B2B service, but seems to work for free or very disruptive priced products like Republic wireless.