Robinhood Mobile User Onboarding

Robinhood get’s right to

the 3 Important CTAs:

•  Registration/Login

•  Swipe for more info

•  Try Demo





•  Try Demo

It’s really clear what they

want you to do…but they

give you options if you’re

not ready to commit yet.





•  Try Demo

It’s really clear what they

want you to do…but they

give you options if you’re

not ready.

I love that they prioritize

by size, color, and

positioning.

…Pretty…

Great! Free stock trading.

That’s a very strong value

proposition.



proposition.



proposition.

Also they give a great

benchmark vs

competitors. $10 per

trade can really add up.

“How is this possible?!”

Robinhood pre-emptively

answers common user

questions and even throws

in extra disclosures (but

hides them behind a link) Also they give a great

benchmark vs





proposition.



proposition to open with.

“How is this possible?!”

Robinhood pre-emptively

answers common user

questions and even throws

in extra disclosures (but

hides them behind a link)

The 4 dots clearly

indicate that there are

more pages to go

Also they give a great

benchmark vs





proposition.

What’s the question on

users minds? Security.



I’m loving that the app

addresses all your

concerns as they arise.

They’ve clearly thought

a great deal about their

onboarding.

I’m loving that the app

addresses all your

concerns as they arise.

They’ve clearly thought

a great deal about their

onboarding. Member of an org that

doesn’t mean much to

me, but they do

guarantee protection up

to $500,000!

That works.



“But can’t I just use

Vanguard/Schwab/Etc.?”



Again, they’re super on

top of user sentiment

and questions



Again, they’re super on

top of user sentiment

and questions

They clearly articulate

their advantage and

stress the importance of

mobile.

Now I’m on the last

page, but what if users

still aren’t ready to sign

up?

Now I’m on the last

page, but what if users

still aren’t ready to sign

up?

They can try the demo!

I only see a CTA for

signing up. Again.

This explanation tells me

exactly what I can do…

But how?


signing up. Again.

This explanation tells me

exactly what I can do…

But how?


signing up. Again.

If you look closely, you can

see that this is a card, not

a static page. Not a great

design but…

Pulling the page up

reveals a list.

Pulling the page up

reveals a list.

I would recommend

displaying a card that is

only partially viewable

without scrolling

Like this

Like this

Like this

Or these. Which

imply there’s

more content

below

This card doesn’t give

any visual cues to users’

ability to scroll down

Okay. So now we have a

dashboard. Let’s click on

one of these

This view gives us a lot

of good information at a

glance:

Current price

Trends

Gains/Losses today



glance:

Current price

Trends

Gains/Losses today

Also there’s a very

obvious CTA to

purchase here.



glance:

Current price

Trends

Gains/Losses today

Also there’s a very

obvious CTA to

purchase here.

Let’s click on 3 months

to get a bigger picture

view

The colors change for an

overall downward trend!



Coach marks also

appear to explain a

non-obvious gesture



Coach marks also

appear to explain a

non-obvious gesture

While Robinhood has

generally avoided coach

marks (a good thing),

non-obvious gesture

coaching makes sense



Coach marks also

appear to explain a

non-obvious gesture

The colored dot

indicates where to place

fingers

While Robinhood has

generally avoided coach

marks (a good thing),

non-obvious gesture

coaching makes sense

Dragging your finger

across shows historical

numbers. Imprecise, but

+10 cool points

Scrolling down, we can

see other important

stats and an about

section.

Scrolling down, we can

see other important

stats and an about

section.

Let’s click buy.

A simple UI for

checkout. Very clean

and less confusing than

most companies in the

field.

Once you enter the

number of shares, you’re

prompted to review the

order

Once you enter the

number of shares, you’re

prompted to review the

order

This makes a lot of sense

with mobile, especially

given the clunkiness of

mobile controls.

On this confirmation

page, you can review

the order, but are

critically reminded that

this is a simulated trade.



the order, but are



As silly as it seems, this

reassurance is necessary

to remind them that

they’re not about to

make an accidental

purchase



the order, but are



Rather than utilize

another button to

complete the purchase,

Robinhood helps avoid

accidental presses by

harnessing a swipe

gesture for confirmation.

As silly as it seems, this

reassurance is necessary

to remind them that

they’re not about to

make an accidental

purchase

Lastly, they let you

decide whether to sign

up now, or continue

playing with the service.