Roberto Cavalli Launching Plan

Marketing Activities

Aug

POS

Communication

Mall

Branding

Direct

Customer

Approach

Grand Indonesia

Senayan City

Emporium Mall

Public

Relations

In-store

Poster

Media Exposure Launching

Soiree

Sep Oct Nov Dec

Tripod Window Poster

EDM to Gilang

database

Silent Event GI,

SC & Empo

Eblast to GI, SC &

Empo database

Eblast & Call to

action to BNI

database

EDM to Gilang

database

Digital

Activation

Social Media

WatchZone

Social Media

WatchZone, GI & SC

Website SC & Empo

Social Media

WatchZone Social Media

WatchZone

Window Sticker

Timeline

• Aug 1-31: In-store Poster at WatchZone GI, SC & Empo

• Sep 1-30: Tripod at WatchZone GI, SC & Empo

• Oct 1-31: Window Poster & Window Sticker at WatchZone GI, SC, Empo

POS Communication

• Oct 7-11: Mall Branding Grand Indonesia

• Oct 15-18: Mall Branding Senayan City

• Oct 22-25: Mall Branding Emporium Mall

Mall Branding

• Sep 28: EDM to Gilang database

• Oct 8-11: Silent event with Gcard holder

• Oct 15-18 Silent event with Infinite card holder

• Oct 22-25: Silent event with Emporium Exclusive card holder

• Nov 1: Eblast & Call to action to BNI database

Direct Customer Approach

• Monthly highlight at IG WatchZone

• Oct 7-11: IG Grand Indonesia

• Oct 15-18: Website & IG SC

• Oct 22-25: Website & IG Empo

Digital Activation

• Oct 7: Launching Soiree

• Nov – Dec : Monthly Press Release

Public Relations

POS Communication

In-store Poster

Period: August 2015

Location: Grand Indonesia

Senayan City Emporium Mall

POS Communication

Tripod

Period: September 2015

Location: Grand Indonesia

Senayan City Emporium Mall

POS Communication

Window Poster & Window Sticker

Period: October 2015

Location: Grand Indonesia

Senayan City Emporium Mall

Mall Branding

Standing Poster - Empo

Indoor Light box - SC

G-Lounge Highlight Grand Indonesia

Period: October 2015

Direct Customer Approach

Eblast to mall database

Period: GI – 7 Oct 2015

SC – 14 Oct 2015 Empo – 21 Oct 2015

Direct Customer Approach

EDM to Gilang database

Period: Sep & Nov 2015

Direct Customer Approach

Eblast to BNI database

• Program: 0% Installment and GWP for every purchase of Roberto Cavalli

by Franck Muller with BNI credit card

• Period: start from Nov 1

Direct Customer Approach

Silent Event

• To introduce Roberto Cavalli by Franck Muller to mall loyalty card holder

with exclusive program and promote it on mall media promotion

• To gain more traffic & sales volume through mall loyalty customer

• Program: Cash back IDR 2,000,000 for every purchase of Roberto Cavalli

by Franck Muller

• Period: Oct 8-11 (Grand Indonesia), Oct 15-18 (Senayan City) & Oct 22-

25 (Emporium Pluit Mall)

Direct Customer Approach

Instagram Competition – In junction with Grand Indonesia

• Partnership event with Grand Indonesia social media

• To increase brand awareness of Roberto Cavalli by Franck Muller

• To make a viral brand activation through social media

• Participant should post a picture of Roberto Cavalli by Franck Muller

showcase at WZ Grand Indonesia

• Tag @watchzoneofficial & @grandindo hastag

#robertocavallibyfranckmuller

• Period: Oct 7th -11th

Public Relations

Launching Soiree

Objectives

- To introduce new collection from Roberto Cavalli by Franck Muller

- To get intimate discussion about Roberto Cavalli by Franck Muller with key

tittles media

- To get more exposure and good publication on segmented media

When

Wednesday, 7 October 2015

3 PM to 5 PM

Where

Watchzone – Grand Indonesia

Who

22 media, 25 WZ VIP Customer, 6 blogger

Public Relations

Launching Soiree – Invitee

Public Relations

Launching Soiree – Venue & Decoration

Public Relations

Launching Soiree – Rundown

3.00 – 3.30 pm : Registration

3.30 – 3.45 pm : MC Opening, Welcoming Guest & Event Explanation

3.45 – 4.00 pm : Welcoming Speech & Product Launching by BM

4.00 – 4.15 pm : Fashion Show & Touch and Feel Moment

4.15 – 4.30 pm : Doorprize

4.30 pm : Closing

Public Relations

Press Release

Objective:

• Send out press release regularly to key title media who shares same

segmentation with Roberto Cavalli watches

• To strengthen the good relationship between our brand and the media

• To encourage media’s fashion editor to do photoshoot with Roberto

Cavalli watches