Robert Schneider

• 1. The Perfect Fit in Mobile Monetization: ConnectingBrands with Mobile AppsRobert Schneider| Head of European Operations, TrialPay 2010 TrialPay. All rights reserved.

2. Time to Monetize is NowApp PurchaseIn App PurchasesUser BaseRevenueAdvertising 3. Users are Increasingly Hard to Acquire 2012 CPI by Platform$1.00$0.80$0.60$0.40$0.20$- Jan FebMarApr May Jun Andriod IOS Source: W3i 4. Users are Hard to Retain 5. Free Apps are Increasingly Dominant - IOS 6. Free Apps are Increasingly Dominant - Android 7. Virtual Currency Helps Monetize Freemium ModelsMobile Virtual Currency Market $6.00 $5.00 $4.8 $4.00Billions $3.00$2.1 $2.00 $1.00 $0.002011 2016 Source: Juniper Research 8. Advertising is the Right Place to Focus for Monetization Advertisers have substantial budgets and are 1 looking to market to your users The ad landscape has matured and can help 2 you monetize your traffic New ad structures are helping improve the user 3 experience 9. TV Cant Match the Engagement of the Small Screen 10. Farmville is Bigger than Dancing With the Stars Weekly audience (M) | week ending October 3 35 30Social gaming 25Primetime TVAudience (M) 20 15 10 5 0Sources: tvbythenumbers.com, App Data 11. Advertising Migration is Trailing User Migration Social gaming Primetime TV 12. Mobile Spending is Growing Rapidly 13. Tablet Adoption is Outpacing Smartphones 14. Smartphone Users Are Young and Affluent 15. The Mobile Advertising Landscape is Filling Out 16. Leveraging Internet Ad Channels for MobileBanner Ads Performance Ads Video 17. Enhanced Video Engagements Increase Impact Ability to interact withAd to learn more Social Plug ins Additional content Stylized videoenvironment 18. Brand Engagements Drive Real InteractionBrand EducationSocial EngagementPurchase intentWatch a video andEncourage FacebookUser directed toanswer questions Fan Acquisitionproduct page>20% CTR to Fan Page; >15% CTR>80% Completion >50%+ Likesto promoted products 19. Brand Engagement Netflix Example 20. Branded Rewards for Succeeding in Game 21. Embedded Ads Create Memorable Experiences 22. Mobility Creates New OpportunityFree from Power CordsReal-world Offers for Digital Users 23. Make Advertising a Value-added User Experience Make ads part of your game design and flow of the game Position ads in an entertaining and unobtrusive way Make sure you are using the right type of ad for your game Prioritize quality advertising to assure a quality userexperience Study the partner landscape and find the right offer foryour needs Be creative, the best ideas have yet to be implemented