PRODUCT DEVELOPMENT INSIGHTS CONFERENCE 9 | 12 Ignite Presentations (six presentations on insight) moderated by Ian Spalter of FourSquare Robert Gaafar, CropUp (formerly of Carrot Creative) How to approach a ‘new’ product category #productnyc
Jan 20, 2015
PRODUCT DEVELOPMENT INSIGHTS CONFERENCE 9 | 12
Ignite Presentations(six presentations on insight) moderated by Ian Spalter of FourSquare
Robert Gaafar, CropUp (formerly of Carrot Creative)How to approach a ‘new’ product category
#productnyc
How to Approach a ‘New’ Product Category
Robert GaafarCEO
@robgaafar
Meet Willie Sutton
That’s where the money is!
Why do you rob banks?
#1 - Practice Sutton’s Law
7
If I had to guess, social commerce is the next area to really blow up.
-Mark Zuckerberg
“”
No, I don’t want a Brazilian Bikini Wax!
#2 - Focus on the road, not the wall
Users spend the majority of their time on the newsfeed.
Fish where the fish are.
Buyable Stories
• In-Stream
• Social sharing is native
• Commerce through content
• Exclusive Products
#3 - Take the Mom Test
Can you explain what you do, to your Mom in one sentence?
Define your Value
Offer the right promotion at the right time to the right
person.
•Free feedback
•Collect logos
•Create demand
#4 - Get some Friendlies
Don’t worry about your competitors....yet
It’s scary........
(but not as scary as Jenga)
Recap
1)Practice Sutton’s Law
2)Focus on the Road3)Take the Mom Test
4)Get some Friendlies
Thank You