Robert Davis Associate Professor Saturday, 2 March 2013 · Robert Davis Associate Professor Saturday, 2 March 2013 ... Marketing & Consumer Behaviour, ... Robert has worked for IBM

Curriculum Vitae

Robert Davis

Associate Professor

Saturday, 2 March 2013

https://drrobertdavis.wordpress.com/

[email protected]

++64 210 819 2090


mailto:[email protected]

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Research Leadership

Published research on marketing in ‘A*/A’ ranked journals, including: Marketing Science,

Journal of Information Technology, the Journal of Advertising Research, Journal of

Service Research, and Communications of the ACM.

Research focus: branding, interactive marketing, consumption behaviour and service

research.

Research has also been published in ‘B/C’ ranked journals including: Decision Sciences

Journal of Innovative Education, Internet Research, Young Consumers, Computers in

Entertainment, Journal of Consumer and Retail Services, Contemporary Management

Research, Entertainment Computing, the International Journal of Consumer Research,

International Journal of Entrepreneurship and Small Business, Global Entrepreneurship

Monitor, International Journal of Mobile Marketing, International Journal of Mobile

Communications, Strategic Direction, International Journal of Bank Marketing,

Australasian Marketing Journal and the University of Auckland Business Review.

Research has also been published consistently at international conferences, including:

American Advertising Academy, AMA Frontiers in Services, EMAC, Academy of

Marketing Science World Marketing Conference, Consumer Brand Relationships,

Gender, Marketing & Consumer Behaviour, IMP, International Colloquium in

Relationship Marketing and ANZMAC.

Robert is on the editorial board of Internet Research (B rank). Internet Research is a high

quality journal devoted to internet research from a cross-disciplinary perspective since

1991. Internet Research published Tim Berners-Lee’s seminal paper on the World Wide

Web.

He is a reviewer for ‘A*/A/B’ ranked journals including: Journal of Advertising,

European Journal of Marketing, Journal of Service Research, Journal of Interactive

Marketing, Journal of Public Policy and Marketing, Journal of Marketing

Communications, Computers in Human Behaviour, International Journal of Electronic

Business, International Journal of Hospitality Management and the International Review

of Retailing and Distribution.

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In 2006 Robert obtained a B rating in the PBRF and it hoped in 2012 to achieve an A

while he was also Head of Department. The Unitec PBRF panel has assessed him as

‘highlight rated’ in 2011.

Research methods deployed in published work include: Behavioural Data Modelling,

Survey Research, Structural Equation Modelling, Regression, Case Study, Focus Group,

Decision Support, Interview, Grounded Theory, Thematic and Content Analysis.

Between 2009 and 2011, Robert as Director successfully led and completed the Global

Entrepreneurship Monitor research projects on Tonga and Vanuatu in collaboration with

their national governments, AusAID and the Global Entrepreneurship Research

Association. These research collaborative projects were funded by AusAID to

approximately $600K. This is the largest funded research project at Unitec and the first

studies internationally.

In 2012 Robert was appointed as an expert contributor in buyer-seller relationships for

the Keller Centre at Baylor University, USA. From 2009 to 2011 Robert directed two

major international research projects on entrepreneurship, funded by the Australian

Governments AusAID ($600K). Robert has experience as an international expert witness

and his research and managerial insights have received New Zealand and international

industry recognition.

From 2010, Robert has obtained two external annual scholarships for Master of Business

thesis students worth $5000 each from Fisher and Paykel Healthcare and Tony

Falkenstein.

Academic Leadership

Robert is currently an academic and research leader at the Unitec Institute of Technology

where he holds the position of Associate Professor in Marketing.

In his career he has held academic and corporate leadership positions. He was Head of

Department from 2009 to 2011 as well as the Departmental Research Chair and

Programme Leader for the Master of Business. From 2009 to 2011 Robert served on the

programme committees for the Bachelor of Business, Graduate Diploma in Business and

a number of other diploma programmes. He is currently on the Faculty Research

Committee, Departmental Research Committee and from 2009 to 2011 was a member of

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the Unitec Academic Board and Faculty Academic Board. He has been acting Dean for

the Faculty of Creative Industries and Business.

Robert is on the Co9 board in New Zealand. A group of nine Marketing, Head of

Departments from Universities including Unitec.

Robert has worked for IBM as a Marketing Manager and has consulted for business. This

part of his career has significant contributed to his academic leadership. The majority of

this experience has been devoted to consumers and marketing. This work has also

leveraged Robert’s academic leadership in consumer behaviour and online retail.

Permanent senior academic positions have been held at the University of Auckland

Business School, Unitec and Manukau Institute of Technology.

Robert holds a PhD from the University of Auckland in Marketing (Online Consumer

Retail Behaviour and Branding). His Master of Philosophy (Hons.) in Marketing is from

the University of Auckland and his Bachelor of Agricultural Science (Hons.) is from

Lincoln University (Canterbury). His PhD was one of the first internationally on

eCommerce/eBusiness and marketing.

Robert’s brings the personal and professional agendas of a wide range of people together

in cultural diversity. Core skills are: (1) Innovation in thinking and action, (2) Facilitator

and champion of change; motivates change in thoughts and behaviours, (3) Interfaces

successfully with a range of stakeholders, (4) Strategic thinker and doer and (5) Decisive

when a course of action is required; bringing things to conclusion.

Teaching Leadership

Over 15 years’ experience teaching marketing and other business courses. Continual

independent assessment of teaching at the University of Auckland, MIT and Unitec has

reflected outstanding performance in terms of course and lecturer assessment.

Robert currently supervises 8 Master of Business thesis students and 1 doctoral candidate

from Southern Cross University, Australia.

He currently teaches on the Master of Business programme (APMG 8117 Marketing

Strategy and APMG 8119 Digital Enterprise) and Bachelor of Business (BSNS 7454

Strategic Brand Management and BSNS 6475 Strategic Marketing Communications).

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His research, supervision and teaching benefits from close relationships with industry

including; Tony Falkenstein, Just Water, Fisher and Paykel Healthcare, Air New Zealand,

TradeMe, Rakon, The Human Interface Initiative, Turners and Growers, Altezano and

Super Liquor.

A wide range of courses in Asia and New Zealand have been taught at the undergraduate,

postgraduate and executive programme levels. Teaching positions have involved teaching

across departments and locations, new course development, team teaching and co-

ordination.

Student Comments on Teaching Performance

“Wow, what can I say. Fantastic lecturer and relays information back to students in an

easy to understand way. Assignments relate back to exactly what you are learning, and the

positive and constructive feedback you receive about your assignment is great. It keeps

you on track and helps you understand what you can do better next time. The idea of

creating online portfolios is a great way to stay connected with other students as well and

get an idea of how work should be put together. In my three years at Unitec, I would

have to say that this has probably been the most enjoyable and challenging class I have

attended."

"This course engages me and is research based which is very interesting."

"Lecturer A has his own way of analysing brands and makes them understand in simpler

way. This class has changed the way I look towards brands in market. I must admit this is

the class I never want to miss. Salute to Lecturer A. Thank You for your 24/7 support

and motivation to enhance our marketing skills."

"The most exciting class...every new one really contributes to my thinking!"

“I have finally cleared my P.G.Dip in Business, Thank you for all your help, guidance

and support I could not have done it otherwise. Your lessons have taught me a lot which

I shall cherish for the rest of my life.”

“I would like to thank you for the experience shared along the way. Your classes were

very enriching and really inspired me to do well on the assignments…”

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"Robert, this has been a great course and journey for me. I love the industry contact and

pressure sustained throughout the course. I have learnt an awful lot in terms of working

constructively within teams that I can take forward and I thank you for that..."

"I have never met a person like you; you are the best lecturer I have ever had. Thanks for

every guidance and help."

"He has a wired brain with zillions of thoughts passing every second…I learn a lot during

his sessions…Thx [Lecturer A]!!"

"Thank you for all your encouragement and support during the course."

"Thank you...teaching us in this semester in such an effective way"

"I would like to give you an update on my life. Since the 4th of January I have been

working for a [the Hilton]. I am their Business Development Coordinator with 80% of

my tasks focusing on Branding, Brand Standard Checks and liaise with the Regional team

regarding the re-branding...I will from now on take total ownership of the Marketing

tasks. Last week I received a pay raise with a letter from the GM congratulating me on my

spirit and passion for my job. I would like to thank you for this. Indeed you made me

discover this passion through your class and truly made me discover what I wanted to do

in my professional life. I hope you will take pride in my professional success because I am

surely giving you credit for it."

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Career

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Qualifications

University of Auckland: PhD in Marketing (2000): Online Consumer Retail Behaviour

and Branding.

University of Auckland: Master of Philosophy (Hons.) in Marketing and International

Business (1993): Strategic Industry Value Creation.

Lincoln University, Canterbury: Bachelor of Agricultural Science (Hons.)(1989):

Modelling Price vs. Product Quality Relationship in the Wool Market.

Personal Interests

Father to Stella (14) and Dede (7), Coaching (Cricket and Flippaball), Mountain Biking, NZ

Music, Cooking and NZ Pinot Noir.

Permanent Academic Positions

Current 2011: Associate Professor, Department of Management and Marketing, Unitec

New Zealand.

2009 – 2011: Associate Professor/Head of Department, Department of Management and

Marketing, Unitec New Zealand.

2007– 2009: Manukau Institute of Technology, Senior Lecturer (Marketing): Faculty of

Business.

1996 – 2006: Senior Lecturer (Marketing), University of Auckland Business School,

University of Auckland.

2005 – 2007: Consultant: Project and Strategy Leader, Auckland Regional Physical

Activity and Sport Strategy.

1994 –1995: IBM New Zealand, Marketing Manager.

Research Interests

Consumer Behaviour and Offline/Online Retail Purchase Behaviour

Consumer Experience and Interactive Marketing; Online and Mobile.

Social Media and Community: Consumer Consumption of Service Brand Relationship.

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Digital/Mobile Gaming and Consumer Behaviour: Relationship Between

Purchase/Usage and Cognitive Behaviour.

Service Innovation and Culture in Consumer Markets.

Consumer Retail Oriented Branding; Online, Service and Relationship.

Innovation and Product Development.

Research Methods

Case Study Research.

Focus Group.

Decision Support System Focus Group.

Interview (One Of One)

Grounded Theory.

Thematic (Qualitative) Analysis.

Content Analysis Using Leximancer.

Qualitative Data Analysis Using Nvivo.

Actual (Server Data) Behavioural Data Analysis.

Survey Research.

CFA/Structural Equation Modelling.

Statistical Data Analysis Methods.

Teaching Interests

Marketing Strategy.

eBusiness/eCommerce.

Advertising Practice.

Strategic Marketing Communications.

Strategic Branding Strategy.

Advertising Practice.

Digital Markets and Enterprise.

Advanced Marketing.

Qualitative Research Methods.

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Industry Based Learning.

Awards Attained

HoD Departmental Performance Bonus (2009 and 2010).

AusAID GEM Research Funding Award, $600K, Unitec NZ.

1997 – 2000 Todd Foundation Award for Excellence.

1997 – 2000 Woolworths PhD Research Funding Award.

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Research

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International Journal Publications

Conditionally Accepted: Davis, R., Lang, B., and San Diego, J. (2014). Does Gender

Matter in the Relationship Between Hedonic Shopping Motivation and Purchase

Intentions?" Journal of Consumer Behaviour.

Forthcoming: Davis, R., and Lang, B. (2013) Does Self-Congruity Increase Game Usage

and Purchase? Young Consumers. 1747-3616.

Forthcoming: Davis, R., Lang, B., and Gautam, I. (2013). Modelling Utilitarian-Hedonic

Dual Mediation (UHDM) in the Purchase and Use of Games. Internet Research. 1066-

2243.

Forthcoming: Davis, R., and Lang, B. (2013). Modeling Game Usage, Purchase and

Perceived Complexity. Computers in Entertainment.

Forthcoming: Davis, Robert and Ahsan Chaudhri, (2012), “Conceptualizing Play in

Mobile Commerce Environments.” International Journal of Mobile Marketing, Summer

Issue.

Forthcoming: Davis, R. (2013). Legislation as a Tool for Reform: The Case of New

Zealand. Keller Centre Research Report. 6: 1. http://www.baylor.edu/business/:

(AACSB).

Davis, R., and B. Lang (2012). Does Perceived Control Increase Game Usage and

Purchase Behaviour? International Journal of Consumer Research. 1179-8785.

Davis, Robert, Laszlo Sajtos and Ahsan Chaudhri, (2012), Do Consumers Trust Mobile

Service Advertising? Contemporary Management Research, 1813-5498.

Solomona, M., and Davis, R. (2012). Exploring Entrepreneurship Policy in a Pacific

Context: The Case of Tonga. International Journal of Entrepreneurship and Small

Business. 1476-1297.

Davis, R., and Lang, B. (2011). Modelling Game Usage and Purchase Behaviour: The

Consumption Value of Self Efficacy. Journal of Retailing and Consumer Services, 19, 67-

77.

Davis, R., and Lang, B. (2011). Modelling Game Usage, Purchase Behaviour and Ease of

Use. Entertainment Computing, 3, 27-36.

Davis, Robert (2010), “Conceptualizing Fun in Mobile Commerce Environments.”

International Journal of Mobile Communications, 8(1): 21–40.

http://www.baylor.edu/business/

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Davis, R. and Solomona, M., (2010). Benchmarking Entrepreneurial Behaviour in the

Pacific Gem Vanuatu 2010 – Policy Implications. Report prepared for Australian Agency

for International Development (AUSAID).


Pacific Gem Vanuatu 2010 – Adult Population Survey. Report prepared for Australian

Agency for International Development (AUSAID).


Pacific Gem Vanuatu 2010 – National Experts Survey and Qualitative Results. Report

prepared for Australian Agency for International Development (AUSAID).

Davis, R. and Solomona, M., (2010). GEM Vanuatu: Interim Report to AusAID. Report

prepared for Australian Agency for International Development (AUSAID).

Robert Davis and Laszlo Sajtos (2009), “Anywhere: Measuring The Ubiquitous

Consumer’s Impulse Purchase Behaviour.”, International Journal of Mobile Marketing,

4(1):15–22.


Pacific GEM Tonga. Global Entrepreneurship Monitor – Policy Implications. Australian



Pacific GEM Tonga. Global Entrepreneurship Monitor - Adult Population Survey:

Australian Agency for International Development (AUSAID).


Pacific GEM Tonga. Global Entrepreneurship Monitor - National Experts Survey and

Qualitative Research: Australian Agency for International Development (AUSAID).

Robert Davis and Laszlo Sajtos (2008), “Measuring Consumer Interactivity in Response

to Campaigns Coupling Mobile and Television Media.” Journal of Advertising Research

48 (3): 375–391.

Robert Davis and Don Wong (2007), The Optimal Experience of eLearning

Environments (2007), Decision Sciences, Journal of Innovative Education 5 (1): 97–126.

Peter J. Danaher, Isaac W. Wilson, Robert A. Davis, (2003), A Comparison of Online and

Offline Consumer Brand Loyalty, Marketing Science, 22 (4): 461–476.

Robert A. Davis and David Yung, (2005), Understanding the Interactivity Between

Mobile Commerce and Television Environments, Communications of the ACM, July 48

(7): 103–105.

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Davis, R., Buchanan–Oliver, M. and Brodie R. J. (2000), “Retail Service Branding in

Electronic–Commerce Environments”, Journal of Service Research, 3(2), 178–186.

Davis, R.A. and Buchanan–Oliver, M., (2000), “Managing out of Bounds: The Case of

Electronic Commerce,” University of Auckland Business Review, 2, 1.

Davis, R., Buchanan–Oliver, M. and Brodie R. J. (2000), “Take it on Trust”, Strategic

Direction, 16 (6): 11–13.

Lindgreen A., Davis, R., Brodie R. J and Buchanan–Oliver, M (2000), “Pluralism in

Contemporary Marketing Practices”, International Journal of Bank Marketing, 18 (6)

294–308.

Davis, R.A. and Buchanan–Oliver, M., (1999), “Marketing Relationships in a Computer–

Mediated Environment, (CME),” Australasian Marketing Journal, 7, 1.

Davis, R., Buchanan–Oliver, M., and Brodie, R.J. (1999), "Relationship Marketing in

Electronic Commerce Environments." Journal of Information Technology, 14, 4, 319–

331.

International Conference Proceedings

Piven, I., Davis, R. and M Breazeale (2013). Conceptualising the Brand Relationship in

Social Media Consumption. 22th Annual Frontiers in Service Conference, Taipei, Taiwan.

Davis, R., Lang, B., and San Diego, J. (2013). A Comparison of Online and Offline

Gender and Goal Directed Shopping Online. 2013, Academy of Marketing Science World

Marketing Conference.

Davis, R. (2013). Modeling Consumer Interactivity in Campaigns Coupling Simultaneous

Media. American Academy of Advertising Conference. Albuquerque, New Mexico.

Davis, R., and Lang, B. (2012). Do Consumers Enjoy Computer Games? DMEF

Direct/Interactive Marketing Research Summit. October 13 - 14, 2012 in Las Vegas, NV

(accepted but not presented due to finding constraints).

Gautam, N., Davis, R., and Lang, B. (2012). Conceptualising Self-concept, Self-efficacy

and Perceived Enjoyment In the Consumption of Games. Austraila New Zealand

Marketing Academy (ANZMAC).

Piven, I., and Davis, R. (2012). Conceptualising the Brand Relationship in Social Media

Consumption. Austraila New Zealand Marketing Academy (ANZMAC).

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Davis, R., Lang, B., and San Diego, Josefino. (2012). Does Gender Mediate Online

Shopping Attitudes and Purchase Intentions? Austraila New Zealand Marketing Academy

(ANZMAC).

Hunt, D., and Davis, R. (2012). Exploring Adolescent Entrepreneurial Learning and

Consequential Behaviour. Austraila New Zealand Marketing Academy (ANZMAC).

Poster Presentation (Not Presented).

Lim, M., and Davis, R. (2012). Conceptualising Cause-Related Marketing: An Algorithm-

Based Content Analysis. Austraila New Zealand Marketing Academy (ANZMAC). Poster

Presentation (Not Presented).

Davis, Robert and Ahsan Chaudhri (2012), “Conceptual Framework to Integrate Cloud

Computing with Mobile Marketing,” The Second International Conference on

Interdisciplinary Research and Development, Interdisciplinary Network of the Royal

Institute of Thailand Under the Royal Patronage of HRH Princess Maha Chakri

Sirindhorn, Bangkok, Thailand, 1 June 2012, www.INRIT2012.com.

Robert Davis, Bodo Lang and Josefino San Diego (2012), Does a Consumers Gender

Matter Online or Offline? The Mediating Effect in Hedonic Consumption and Purchase

Behaviour, 11th Gender, Marketing & Consumer Behaviour Conference, Queenstown

New Zealand. 2-4 July, 2012.

Inna Piven and Robert Davis (2012). Exploring the Consumers Service Brand

Consumption In A Social Media Community, CBR 2012, The Consumer-Brand

Relationships Conference, Simmons School of Management, Boston, Massachusetts

(USA).

Davis, R., and Lang, B. (2012). Do Consumers Enjoy Computer Games? DMEF

Direct/Interactive Marketing Research Summit. October 13 - 14, 2012 in Las Vegas, NV

(not presented).

Davis, R., and Gautam, N. (2011). Conceptualising Service Culture. Australia and New

Zealand Marketing Academy 2010 Conference Proceedings. 978-0-473-17820-8.

Lim, M., and Davis, R. (2011). Conceptualising Service Dominant Logic in Not for Profit

Marketing. Australia and New Zealand Marketing Academy 2011. 978-0-473-17820-8.

Davis, Robert, Laszlo Sajtos and Ahsan Chaudhri, (2011), Do Consumers Trust Mobile

Service Advertising? ICMS2011 International Conference on Marketing Studies, Kuala

Lumpur, Malaysia, September 9-11, 2011 [http://www.marketing-studies.org].

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Torkestani, A., Davis, R., and Sarrafzadeh, A. (2011). Dr. Eve! : Using Life-like Agents in

Health Care Service. 20th Annual Frontiers in Service Conference. June 30 – July 3, 2011

Torkestani, A., Davis, R., and Sarrafzadeh, A. (2011). VIP-ICMLC-C00365-002. Looking

into the Future of Health-Care Services: Can Life-Like Agents Change the Future of

Health- Care Services? 3rd International Conference on Machine Learning and

Computing (ICMLC 2011), Singapore.

Davis, R., Torkestani, A., and Sarrafzadeh, A. (2011) Dr. Eve! : Using Life-like Agents in

Health Care Service. Extending Service-Dominant Logic in Marketing Workshop,

University of Auckland.

Solomona, M., Davis, R., and Tiseli, T. (2010). Exploring Entrepreneurship in

Developing Countries: The Case of Vanuatu. Australia and New Zealand Marketing

Academy. College of Business and Economics, University of Canterbury, New Zealand.

Solomona, M., Davis, R., and Talakai, M. (2010). Exploring Entrepreneurship in Tonga:

Factors that Constrain and Promote Entrepreneurial Activity. Australia and New Zealand

Marketing Academy. College of Business and Economics, University of Canterbury, New

Zealand.

Davis, R., and Tiseli, T. (2010). “Got any piggy sound effects? Always amusing. Oink

Moo Quak” Exploring Consumer Interactivity in Response to Campaigns Coupling

Ubiquitous Media. Australia and New Zealand Marketing Academy. College of Business

and Economics, University of Canterbury, New Zealand.

Davis, R., Crotty, M., and Hawkins, R. (2010). Exploring Service Industry Culture

Transformation as a Consequence of Legislative Change: The Case of the Real Estate

Agents Act 2008. Australia and New Zealand Marketing Academy. College of Business

and Economics, University of Canterbury, New Zealand.

Davis, R. (2009). Do Consumers Experience a Reversal State when Encountering Mobile

Commerce Services? Australia and New Zealand Marketing Academy. Department of

Marketing, Monash University.

Davis, R., and Sajtos, L. (2006). Measuring the Effectiveness of the Mobile Channel.

Australia and New Zealand Marketing Academy. Brisbane.

Roderick J. Brodie, Robert Davis and Richard Brookes (2003), “e–Services Adoption and

the Influence of Information Technology”, Abstract in AMA Frontiers in Services

Conference, Nashville, USA.

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Robert Davis, Buchanan Oliver and Roderick J. Brodie (2000), "The Value of Consumer

Experience in Electronic Markets", CD Proceedings of 29th EMAC Conference,

Rotterdam.

Adam Lindgreen, Robert Davis, Buchanan Oliver and Roderick J. Brodie (2000),

“Pluralism in Contemporary Marketing Practices”, 7th International Colloquium In

Relationship Marketing, Department of Marketing, University of Strathclyde, Scotland.

Robert Davis, Buchanan Oliver and Roderick J. Brodie (1999), “Branding

Communications for a Retail Service in a Computer Mediated Environment”, Eighth

Annual Frontiers in Services Conference, Nashville, USA.

Buchanan Oliver and Robert Davis (1999), “Strategic Dualities of Control: The Case of

an Interactive E–Commerce Business Network”, IMP Conference, Dublin.

Robert Davis, Buchanan Oliver and Roderick J. Brodie (1999), “Retailer– Consumer

Marketing Relationships in a Computer–mediated Environment”, European Marketing

Academy Conference, Berlin.

Robert Davis, Buchanan Oliver and Roderick J. Brodie (1998), “Retailer– Consumer

Marketing Relationships in a Computer–mediated Environment (CME)”, International

Relationship Marketing Conference, Auckland University.

Other International Presentations

Davis, R., and Solomona, M. (2011). Presentation to Government of Vanuatu on the

GEM Vanuatu Results. Global Entrepreneurship Monitor. Australian Agency for

International Development (AUSAID).

Davis, R., and Talakai, M. (2010). Presentation to Kingdom of Tonga (Prime Minister) of

the GEM Tonga Results. Global Entrepreneurship Monitor. Australian Agency for

International Development (AUSAID).

Davis, R., and Solomona, M. (2010). Presentation of GEM Vanuatu Results and Policy

Implications to Vanuatu Government. Global Entrepreneurship Monitor. Australian


Davis, R., and Solomona, M. (2009). GEM Tonga: Presentation of Results to AusAID

and Local Community Stakeholders. Global Entrepreneurship Monitor. Australian


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Contributions to Books

Davis, Robert. (2011). Teaching Notes for: "Integrated Marketing Communications by

Chitty/Barker/Shrimp" 3rd Edition. Preparation of teaching manual. Cengage. ISBN-10:

0170136671 ISBN-13: 9780170136679.

With permission (2008); Contribution of “Real Virtual Model” of Online Marketing

Relationships in “Managing Market Relationships: Methodological and Empirical

Insights” by Adam Lindgreen.

Academic Service

Editorial Board: Internet Research (Current).

Reviewer: European Journal of Marketing (Current).

Reviewer: Journal of Marketing Communications: Reviewer (Current).

Reviewer: International Journal of Electronic Business (Current).

Reviewer: Journal of Service Research: Reviewer (Current).

Reviewer: Journal of Interactive Marketing: Reviewer (Current).

Reviewer: Journal of Interactive Advertising: Reviewer (Current).

Reviewer: Computers in Human Behaviour: Reviewer (Current).

Reviewer: International Journal of Hospitality Management: Reviewer (Current).

Reviewer: Internet Research: Reviewer (Current).

Reviewer: ANZMAC (1999, 2009, 2010 (Track Chair), 2011 (Track Chair), 2012).

Reviewer on Journal of the Academy of Marketing Science: Special Issue on Service

Dominant Logic.

Reviewer: ICMS: International Conference on Marketing Studies (Current),

Reviewer: GBATA Twelfth Annual International Conference, Kruger National Park

Vicinity, Mpumalanga, South Africa, July 5–9th, 2010.

Reviewer: NZ Journal of Applied Business – 2010

Reviewer: International Journal of Electronic Business (2003).

Reviewer: Journal of Internet Marketing and Advertising (2003).

Reviewer: European Marketing Academy (EMAC) (1999).

Reviewer: 12th Biennial World Marketing Congress (1999).

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Invited Paper Reviewer, Australasian Marketing Journal, (2002).

Other

Request to be Keynote Speaker at the 2nd International Conference on Information

Technology, January 14-16, 2014 in Dubai Knowledge Village, Dubai, UAE.

Invitation to be reviewer for Journal of Advertising on Advergames, In-Game

Advertising, and Social Media Games, together with Ralf Terlutter from Klagenfurt

(Austria) University and Michael L. Capella, PhD, Associate Professor of Marketing,

Villanova School of Business.

Research workshop at Unitec with Bansomdejchaopraya Rajabhat University, Bangkok,

Thailand and Unitec New Zealand (2010).

Chair of Departmental Research Committee, Member of Faculty of Creative Industries

and Business Research Committee (2010).

Member of Unitec Academic Board (2009 to 2011).

Member of Unitec Faculty Academic Board (2009 to 2011).

Creator of Advanced Quantitative Methods Group at Unitec (2009 to Current).

Member of Manukau Institute of Technology RDTT (MIT) Committee (2008).

Member of Faculty of Business (MIT) Research Committee (2008).

Project Funding Obtained

Fisher and Paykel Healthcare Scholarship for the Master of Business Students Thesis-

2011 ($5000).

Tony Falkenstein Scholarship for the Master of Business Students Thesis- 2011 ($5000).

Initially led by Professor Howard Fredrick’s: Benchmarking Entrepreneurial Behaviour in

the Pacific (2009 and 2010): GEM Tonga and Vanuatu (2 Separate Projects). The

research was the first international research project funded by AusAID on

entrepreneurship in the Pacific. The research project is part of the global GEM study.

The largest research project that Unitec has completed to date ($600,000 approximately)

with Unitec Team.

Manukau Institute of Technology Research Fund (2008) ($32000).

PlayDay Strategy and Website Development (2006).

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Green Px Web and Mobile Strategy Development (2006).

TXTPLAY Campaign Development (2006).

1997 – 2000 Todd Foundation Award for Excellence.

1997 – 2000 Woolworths Research Funding Award.

Industry Contribution

Benchmarking Entrepreneurial Behaviour in the Pacific Gem Vanuatu, Davis, R.,

Solomona, M., and Gunaratne, A. Report prepared for Australian Agency for

International Development (AUSAID), 2010.

Benchmarking Entrepreneurial Behaviour in the Pacific Gem Tonga, Davis, R.,

Solomona, M., and Gunaratne, A. Report prepared for Australian Agency for

International Development (AUSAID), 2009.

Presentation/Expert Panel representation to the NetSafe Conference, Wellington (2006)

representing the Marketing Association of New Zealand on Internet Safety.

Research Seminar to Department of Pharmacy on mCommerce research (July, 2006).

SEAANZ, mCommerce, 2004. Mobile Commerce (2004).

TUANZ eBusiness Web–based Seminar, Export electronic retailing (2001).

Conference Chair, Second Annual Internet Marketing Conference, International Institute

for Research, Auckland, New Zealand (2000).

Cyberbranding Conference, International Institute for Research, Auckland (2000).

Invited speaker at Marketing to the Retail Trade: The Digital Future Conference,

International Institute for Research, Auckland, New Zealand (2000).

Invited speaker at eMail Marketing Conference, International Institute for Research,

Auckland, New Zealand (2000).

Executive Seminar, IMPACT, Culture of Real Virtuality, Telecommunications Users

Association of New Zealand (1998).

Executive Course, Information Technology and Marketing, Auckland Business School,

University of Auckland (1997, 1998).

Diploma in Business: Executive course (1997) – Marketing Issues for the Millennium,

eRetailing.

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Industry Publications

ASB Bank Business (2009): Forum launched to discuss competing with Australian

economy, October 2009 http://www.3news.co.nz/Forum– launched–to–discuss–

competing–with–Australian–

economy/tabid/421/articleID/124471/cat/528/Default.aspx

Research Seminar to Department of Pharmacy on mCommerce research (July, 2006).

New Zealand Herald, Mobile Commerce (2006) (quoted).

New Zealand Herald, Mobile Commerce (2005) (quoted).

Expert Witness, (Freehills, Australia – www.freehills.com)

eCommerce, 2004. Computerworld, De Ja Vu – The Emerging Duopoly in the Mobile

Industry, May (2004).

Sun Microsystems eZine on Mobile Commerce (2003) (quoted).

The Listener on Mobile Commerce (2003) (quoted).

New Zealand Herald on Mobile Commerce (2003) (quoted).

InfoTech Weekly, eTailers slow to offer multi–currency sales, Tom Pullar Strecker (2001).

Computerworld, Year in Review, Photo and caption about PhD, December (2000).

Marketing Magazine, Retailers Xmas Plans (about online marketing), Damon Birchfield,

July (2000).

Computerworld, Mark Broatch, Feature Article on PhD Research and Woolworths,

October (2000).

InfoTech Weekly, Phoenix to study human drivers in eCommerce, May (2000).

Marketing Magazine, eMail Marketing, Adele Gautier, June (2000).

InfoTech Weekly, Symbolic Tomatoes and a Trust–Based Approach to Electronic

Commerce (1998).

Real Virtuality and Symbolic Tomatoes (1998), TUANZ Topics, eCommerce.

Flow and Customer Happiness (1998), Cross Section, New Zealand Institute of

Architects, Wellington, New Zealand (unpublished due to change in editorial

management).

Trust Based Marketing (1998), Cross Section, New Zealand Institute of Architects,

Wellington, New Zealand, ISSN 1174–4413.

22

Real Virtuality in Marketing (1998), Cross Section, New Zealand Institute of Architects,

Wellington, New Zealand, p21, ISSN 1174–4413.

Other Research Outputs

Davis, R. (2009 to Current), Professional Blog; Strategic Momentum in Knowledge,


Davis, R. (2009). Editor: Thedomm.com, Departmental Blog, 2009-2011.

www.thedomm.com.

Davis, R., and Oram, R. (2009). Forum of the Future Video Series 2009: Session 1:

Session 1. Catching up with Australia – the challenge. Unitec.

[http://www.youtube.com/unitecnz#p/c/491690DE15B4EF1B/18/_eNU4mfT57Y].

Davis, R., and Oram, R. (2009). Forum of the Future Video Series 2009: Session 2:

Session 2. The Dairy Sector's strategic response. Unitec.

[http://www.youtube.com/unitecnz#p/c/6AF978A5E4FAA1EF/15/AnkSiGhUxt4]

Davis, R., and Oram, R. (2009). Forum of the Future Video Series 2009: Session 3;

Tourism. Unitec.

Davis, R., and Oram, R. (2010). Forum of the Future Video Series 2010: Session 2

Session 2, July 27th – What? – What will the new governance structures look like? What

mechanisms will promote public participation, political accountability, strategic

development and optimal outcomes? Panellists: Peter McKinlay, Director of the Local

Government Centre in the Institute of Public Policy at AUT University Shane Jones,

Labour MP and member of the select committee that worked on the three Auckland bills

Nikki Kaye, National MP for Auckland City and also a member of the select committee

that worked on the three Auckland bills. Unitec. Performing Screen Arts Studio.

[http://www.youtube.com/user/UnitecNZ#p/c/391EA798277404F7]


Session 3, August 3rd – How? – How can we make the new system perform at its best for

the people of Auckland and New Zealand? Panellists: John Banks, Len Brown, Andrew

Williams, Simon Prast, Colin Craig, Ewen Gilmour and Penny Bright. Unitec. Performing

Screen Arts Studio.[ http://www.youtube.com/UnitecNZ#p/c/5458C1AE9601DCC2]


Session 1, July 20th – Why? – What’s the case for creating a super city? Why do we need


23

to change regional governance structures to do so? Panellists: Peter Salmon, Chairman of

the Royal Commission on Auckland Governance, Bob Harvey, Waitakere City Mayor,

and Sir Ron Carter, Committee for Auckland Chairman. Unitec. Performing Screen Arts

Studio. [http://www.youtube.com/unitecnz#p/c/F273446EC432922A]

Invited Positions

Lecturer, Thammasat University, Thailand, 2002, Faculty of Commerce and Accounting –

Accounting Information Systems.

Lecturer, Mahidol University College of Management, Thailand, 2002, Consulting

Practice, Internet Marketing and Master’s Thesis Supervision.

Lecturer, School of Architecture, University of Auckland, 2001, Teaching of strategic

management and marketing module for the architectural and engineering practice.

Lecturer, Master of Arts Admin, Whitecliffe College, 2001, Teaching of Master of Arts

Administration, Marketing Module.

Lecturer, Faculty of Commerce, AIS St Helens, 1998 – 1999, Teaching and course co–

ordination of marketing management.

Industry and Community Service

Development of relationship with Rosebank business Association. 2009 to 2011.

Helper reading and maths; Gladstone Primary School.

2004, Expert Witness.

Development of community relationship in the Tamaki Campus area.

Strategic development of Assumption University – University of Auckland relationship,

2002.

Development of academic relationship between Professor Roderick Brodie and

Thammasat University Doctoral Program, 2002.

Assumption University (Thailand) Thesis Examination Committee Examiner.

News writer, 95 B FM, Auckland University Radio, 1998.

Research Advice Service Provision – Paralympics New Zealand and International

Paralympics Committee (2004).

24

Special Lectures (2003 and 2006) – Marketing and Health Services, University of

Auckland Leadership Course.

Centre of Digital Enterprise (University of Auckland) Workshop Coordinator (2003).

25

Teaching and Learning

26

Teaching Experience

A wide range of courses in Asia and New Zealand have been taught at the undergraduate,

postgraduate and executive programme levels. Teaching positions have involved teaching across

departments and locations, new course development, team teaching and co-ordination.

Undergraduate Teaching

Marketing Strategy (Stage 3) (BCom – Marketing).

Strategic Brand Management (Stage 3) (BBus).

Strategic Marketing Communications (Stage 2) (BBus).

Marketing Communications and Advertising (Stage 3) (BBIM).

Marketing Management (Stage 2) (BCom).

Principles of Marketing (Stage 1) (BCom).

Project in Marketing Practice (Stage 3) (BBIM).

Information Systems for Marketing (Stage 2) (BBIM).

Customer Relationship Management (Stage 3) (BCom).

eBusiness (Stage 3) (BBIM).

Postgraduate Teaching

Advanced Marketing/Marketing Strategy (MBus)

Information Technology and Marketing (MCom Marketing)

Qualitative Research Methods (MCom Marketing)

Digital Enterprise (MBus)

Executive Program Teaching (Diploma, MBA and DBA)

Information Systems for Accounting (MBA).

Strategic Marketing Communications (MBA) (SCU)

Marketing Leadership (Tailored Executive Program/Fletcher Building)

Internet Marketing (MBA)

Consulting Practice (MBA)

27

Product Management (MBA)

Case Study Dynamics (MBA)

Service Marketing (The Arts) (MBA) – Short Course

Marketing (Health Services and Nursing Management) – Short Course.

PhD Supervision

Ahsan Ali, An Integrated Conceptual Model of Mobile Communications in Marketing,

Southern Cross University, Doctor of Business Administration, (in progress): Primary

Supervisor.

Beng Lua, The Consumption of Health Related Products and Services, Southern Cross

University, Doctor of Business Administration, (in progress): Primary Supervisor.

Dimitris Drossos, The Effectiveness of Mobile Advertising, ELTRUN, The E–Business

Centre, Department of Management Science and Technology Athens University of

Economics and Business (completed): Supporting Supervisor.

Afiff Shah, Service Marketing Relationships: An Islamic Perspective, Southern Cross

University, Doctor of Business Administration, (uncompleted due to work

commitments): Primary Supervisor.

Harry Ghazala, International Mode of Entry Market Selection, Southern Cross University,

Doctor of Business Administration, (uncompleted due to work commitments): Primary

Supervisor.

David Yung, The Use of Information Technology (mobile and web) in Political

Campaign: University of Auckland Business School (uncompleted): Primary Supervisor.

Master’s Thesis Supervision

Current

Chantal Baker, Fan Consumption Behaviour, Master of Business, Unitec New Zealand,

(2013– 2014).

Dmitriy Velikanov, A Comparison of On/Offline Consumption Behaviour Master of

Business, Unitec New Zealand, (2013– 2014).

Manilay Vanphavong, Brand Relationships, Master of Business, Unitec New Zealand,

(2013– 2014).

28

Sandeep Pant, Primary Supervisor, Service Culture, Master of Business (thesis), Unitec

New Zealand.

Kaly Nou, Brand Relationships, Master of Business, Unitec New Zealand, (2012 – 2013).

Hylda Von Dincklage, Mobile Commerce and Retail Marketing, Master of Computing,

Unitec New Zealand (2011 – 2012).

Daniel Hunt, Adolescent Entrepreneurial Behaviour, Master of Business, Unitec New

Zealand, (2012 – 2013).

Kevin Sheriff, Authentic Consumer Consumption, Master of Business, Unitec New

Zealand, (2012 – 2013).

Completed

Primary Supervisor: Jimmy Xaythanith, SME Entrepreneurial Behaviour, Master of

Business, Unitec New Zealand, (2011 – 2012).

Primary Supervisor: Inna Piven, Understanding Participator Behaviour in the Social

Media Consumption of Service Brands, Master of Business, Unitec New Zealand, (2011 –

2012).Primary Supervisor: Neil Gautam, Understanding Consumption Behaviour In

Computer Games, Master of Business (thesis), Unitec New Zealand, (2010 – 2011)

Primary Supervisor: Mary Lim, Measuring Relationships Between the Not for Profit

Social Marketer and their Stakeholders, Master of Business (thesis), Unitec New Zealand,

(2010 – 2011)

Primary Supervisor: David Yung, Master of Commerce in Marketing (2003) (completed).

Primary Supervisor: Tuna Tiseli – The Allure of the Consumption of Illegal Narcotics,

MCom, Marketing, University of Auckland Business School (2005) (uncompleted).

Primary Supervisor: Sylvia Lee, Channel Effectiveness in Mobile Commerce Marketing

Environments, Master of Commerce Thesis, ISOM, University of Auckland Business

School (2004) (completed).

Primary Supervisor: Michael Weng, Location Based Advertising in Mobile Commerce,

Master of Commerce Thesis, ISOM, University of Auckland Business School (2004)

(completed).

Primary Supervisor: Kiang Tan, Trust in Mobile Commerce Marketing Environments,

Master of Commerce Thesis, ISOM, University of Auckland Business School (2004)

(completed).

29

Primary Supervisor: Don Wong, Measuring Flow in eLearning Environments, Master of

Commerce Thesis, ISOM, University of Auckland Business School (2004) (completed).

Primary Supervisor: Anusha Pradhanang (2002 – 2004), The Service Experience in

Mobile Commerce Marketing Environments: SMS vs. MMS, Assumption University,

Bangkok, Thailand (completed).

Primary Supervisor: Kanchan Karki (2002 – 2004), Measuring Word of Mouth in Mobile

Commerce Marketing Environments: SMS vs. MMS, Assumption University, Bangkok,

Thailand (completed).

Primary Supervisor: Daranee Sengsakdi (2002 – 2004), Advertising Effectiveness in



Primary Supervisor: Sanjeena Tuldahar, (2002 – 2004), Impulse Purchase Behaviour in



Honours Dissertation Supervision

Sybil Soulie, Croix Rouge – Le Processus De Recherche De Solutions Du Point De Vue

Managérial Et Logistique Devrait-Il Être Adapté Localement Ou Peut-Il Être Standardisé

? France vs. Nouvelle Zélande. Travail de Fin d’Études déposé en vue de l’obtention du

titre de Bachelier en Commerce Extérieur. EPHEC Business School Brussels

(Belgium)(completed).

Primary Supervisor: Winnie Ng – Gender in Technology Environments, Bachelor of

Commerce, Dissertation (Hons), ISOM, University of Auckland Business School (2004)

(completed).

Primary Supervisor: Chyi–Main Ong – The Consumption Experience in Technology

Gaming Environments, Bachelor of Commerce, Dissertation (Hons), ISOM, University

of Auckland Business School (2004) (completed).

Primary Supervisor: Conor Mills – Measuring the Interactivity Between Mobile

Commerce and Television, Dissertation (Hons), ISOM, University of Auckland Business

School (2004) (completed).

Primary Supervisor: Brad Robinson, Honours Dissertation in Marketing, BCom,

(mCommerce) (2003) (completed).

30

Master’s Thesis Examination

Cida Wen, Master of Business (Supervisor: Dr Mark Glynn), Financial Outcomes of

Manufacturer Brands: A Scale Development, Auckland University of Technology, (2009).

Patricia Fulcher, Call Centre Performance, Auckland University of Technology, (2003).

Than Than Win, Effects of personality on job satisfaction and perception of work

characteristics: A case study of non–governmental organisations in Myanmar,

Assumption University, Thailand (2002).

Suriya Praopro, The study of the relationship between teamwork quality and personal

success of teamwork of TPN Company Limited, Assumption University, Thailand (2002).

Walailuck Boontaganon, A study of service quality of fast–food restaurants in Bangkok

using SERVQUAL measurement, Assumption University, Thailand (2002).

Tanawan Sawamipak, Factors influencing buying decisions of Honda Civic users in the

Bangkok area, Assumption University, Thailand (2002).

Woranan Thanaprasittikul, Perception of individual married people on family decision

making on financial tasks of dual career families in the era of socioeconomic changes,

Assumption University, Thailand (2002).

Sunun Hongsranont, A study of the impact of satisfaction on brand loyalty: Urging on

classifying satisfaction on brand loyalty in the case of Nescafe Instant coffee, Assumption

University, Thailand (2002).

Paweena Sae–Kui, The challenge of domestic routes liberalization for private airlines

competition in Thailand: The case of Air Andaman, Assumption University, Thailand

(2002).

Nguyen Tam Trang, The effect of compensation policy preference on job search

decision, Assumption University, Thailand (2002).

Jhongjit Sakornrum, Motivation factors affecting job satisfaction of employees of the

Bank of Thailand, Assumption University, Thailand (2002).

Chavewan Taechataratip, An empirical study of consumers attitude towards Internet

shopping, Assumption University, Thailand (2002).

Kaewkanchana Mahakunajirakul, Criteria affecting decision–making of parents in

selecting a kindergarten in the Bangkok metropolitan area, Assumption University,

Thailand (2002).

31

Nisit Sittiasa, A study of the problematic issues with regard to the implementation of

office automation in a business organisation, Assumption University, Thailand (2002).

Duangporn Pyakjumroen, Internet payment systems adoption: An inquiry into Internet

users in Thailand, Assumption University, Thailand (2002).

Sukanya Kovitpornsin, The relationship between personality factors and automobile

purchase decisions, Assumption University, Thailand (2002).

Robert Davis Associate Professor Saturday, 2 March 2013 · Robert Davis Associate Professor Saturday, 2 March 2013 ... Marketing & Consumer Behaviour, ... Robert has worked for IBM

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