Rob Linsley, Betfair Australia, Presentation at Chief Data & Analytics Officer Forum, Melbourne

Page 1 <img data-url='document/rob-linsley-betfair-australia-presentation-at-chief-data-analytics-officer.html?page=1' data-page='1' class='cut-thumb lazyload' alt='Page 1: Rob Linsley, Betfair Australia, Presentation at Chief Data & Analytics Officer Forum, Melbourne' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022062822/5880d0701a28ab9c3a8b51d3/html5/thumbnails/1.jpg' width='140' height='200' /> Data Science @ BetfairRob LinsleyAnalytics & Insights DirectorAugust 2016

Page 2 <img data-url='document/rob-linsley-betfair-australia-presentation-at-chief-data-analytics-officer.html?page=2' data-page='2' class='cut-thumb lazyload' alt='Page 2: Rob Linsley, Betfair Australia, Presentation at Chief Data & Analytics Officer Forum, Melbourne' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022062822/5880d0701a28ab9c3a8b51d3/html5/thumbnails/2.jpg' width='140' height='200' /> Just Like You

Page 3 <img data-url='document/rob-linsley-betfair-australia-presentation-at-chief-data-analytics-officer.html?page=3' data-page='3' class='cut-thumb lazyload' alt='Page 3: Rob Linsley, Betfair Australia, Presentation at Chief Data & Analytics Officer Forum, Melbourne' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022062822/5880d0701a28ab9c3a8b51d3/html5/thumbnails/3.jpg' width='140' height='200' /> ….

Betfair?

Page 4 <img data-url='document/rob-linsley-betfair-australia-presentation-at-chief-data-analytics-officer.html?page=4' data-page='4' class='cut-thumb lazyload' alt='Page 4: Rob Linsley, Betfair Australia, Presentation at Chief Data & Analytics Officer Forum, Melbourne' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022062822/5880d0701a28ab9c3a8b51d3/html5/thumbnails/4.jpg' width='140' height='200' /> Betfair Example

Page 5 <img data-url='document/rob-linsley-betfair-australia-presentation-at-chief-data-analytics-officer.html?page=5' data-page='5' class='cut-thumb lazyload' alt='Page 5: Rob Linsley, Betfair Australia, Presentation at Chief Data & Analytics Officer Forum, Melbourne' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022062822/5880d0701a28ab9c3a8b51d3/html5/thumbnails/5.jpg' width='140' height='200' /> Data Journey

Page 6 <img data-url='document/rob-linsley-betfair-australia-presentation-at-chief-data-analytics-officer.html?page=6' data-page='6' class='cut-thumb lazyload' alt='Page 6: Rob Linsley, Betfair Australia, Presentation at Chief Data & Analytics Officer Forum, Melbourne' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022062822/5880d0701a28ab9c3a8b51d3/html5/thumbnails/6.jpg' width='140' height='200' /> Neural Network

Page 7 <img data-url='document/rob-linsley-betfair-australia-presentation-at-chief-data-analytics-officer.html?page=7' data-page='7' class='cut-thumb lazyload' alt='Page 7: Rob Linsley, Betfair Australia, Presentation at Chief Data & Analytics Officer Forum, Melbourne' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022062822/5880d0701a28ab9c3a8b51d3/html5/thumbnails/7.jpg' width='140' height='200' /> Customer Lifecycle

Page 8 <img data-url='document/rob-linsley-betfair-australia-presentation-at-chief-data-analytics-officer.html?page=8' data-page='8' class='cut-thumb lazyload' alt='Page 8: Rob Linsley, Betfair Australia, Presentation at Chief Data & Analytics Officer Forum, Melbourne' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022062822/5880d0701a28ab9c3a8b51d3/html5/thumbnails/8.jpg' width='140' height='200' /> Problem Gamblers

Page 9 <img data-url='document/rob-linsley-betfair-australia-presentation-at-chief-data-analytics-officer.html?page=9' data-page='9' class='cut-thumb lazyload' alt='Page 9: Rob Linsley, Betfair Australia, Presentation at Chief Data & Analytics Officer Forum, Melbourne' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022062822/5880d0701a28ab9c3a8b51d3/html5/thumbnails/9.jpg' width='140' height='200' /> Segmentation

Page 10 <img data-url='document/rob-linsley-betfair-australia-presentation-at-chief-data-analytics-officer.html?page=10' data-page='10' class='cut-thumb lazyload' alt='Page 10: Rob Linsley, Betfair Australia, Presentation at Chief Data & Analytics Officer Forum, Melbourne' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022062822/5880d0701a28ab9c3a8b51d3/html5/thumbnails/10.jpg' width='140' height='200' /> Datathon

Page 11 <img data-url='document/rob-linsley-betfair-australia-presentation-at-chief-data-analytics-officer.html?page=11' data-page='11' class='cut-thumb lazyload' alt='Page 11: Rob Linsley, Betfair Australia, Presentation at Chief Data & Analytics Officer Forum, Melbourne' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022062822/5880d0701a28ab9c3a8b51d3/html5/thumbnails/11.jpg' width='140' height='200' /> BSP Index

Page 12 <img data-url='document/rob-linsley-betfair-australia-presentation-at-chief-data-analytics-officer.html?page=12' data-page='12' class='cut-thumb lazyload' alt='Page 12: Rob Linsley, Betfair Australia, Presentation at Chief Data & Analytics Officer Forum, Melbourne' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022062822/5880d0701a28ab9c3a8b51d3/html5/thumbnails/12.jpg' width='140' height='200' /> Content

Page 13 <img data-url='document/rob-linsley-betfair-australia-presentation-at-chief-data-analytics-officer.html?page=13' data-page='13' class='cut-thumb lazyload' alt='Page 13: Rob Linsley, Betfair Australia, Presentation at Chief Data & Analytics Officer Forum, Melbourne' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022062822/5880d0701a28ab9c3a8b51d3/html5/thumbnails/13.jpg' width='140' height='200' /> Tools change

Page 14 <img data-url='document/rob-linsley-betfair-australia-presentation-at-chief-data-analytics-officer.html?page=14' data-page='14' class='cut-thumb lazyload' alt='Page 14: Rob Linsley, Betfair Australia, Presentation at Chief Data & Analytics Officer Forum, Melbourne' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022062822/5880d0701a28ab9c3a8b51d3/html5/thumbnails/14.jpg' width='140' height='200' /> ….

Commercial Value

Page 15 <img data-url='document/rob-linsley-betfair-australia-presentation-at-chief-data-analytics-officer.html?page=15' data-page='15' class='cut-thumb lazyload' alt='Page 15: Rob Linsley, Betfair Australia, Presentation at Chief Data & Analytics Officer Forum, Melbourne' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022062822/5880d0701a28ab9c3a8b51d3/html5/thumbnails/15.jpg' width='140' height='200' /> Knowledge Sharing

Page 16 <img data-url='document/rob-linsley-betfair-australia-presentation-at-chief-data-analytics-officer.html?page=16' data-page='16' class='cut-thumb lazyload' alt='Page 16: Rob Linsley, Betfair Australia, Presentation at Chief Data & Analytics Officer Forum, Melbourne' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022062822/5880d0701a28ab9c3a8b51d3/html5/thumbnails/16.jpg' width='140' height='200' /> Thank you.

Rob Linsleyrobert.linsley@betfair.com.au

Any Questions

mailto:robert.linsley@betfair.com.au