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ionSearch 2012
Rob Hughes
Home James
hômejames driven by performance
SEO Content Strategies • ionSearch 2012
Rob Hughes @_robh_
hômejames driven by performance
Outline
ˆ Top Level Process - what’s changed and what hasn’t?
ˆ What got broke? How did we sort it?
ˆ Strategy Pre-Planning
ˆ Content Creation & Distribution
hômejames driven by performance
Top Level Process – Same ol’ Game
hômejames driven by performance
What got broke? How did we sort it?
Anchor text isn’t what it once was
hômejames driven by performance
What got broke? How did we sort it?
ˆ Site distributes and copies content
ˆ Sites writes content for contents sake
ˆ Lots of useless pages – affects crawl rate
Get rid of it now!!
hômejames driven by performance
How much will it cost? How long will it
take?
What do we need to do?
Is anything stopping us?
How can we reach our audience?
Strategy Pre-Planning
hômejames driven by performance
Creating a Structured Plan
hômejames driven by performance
Conclusion
Be Smarter Be Quicker
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