Rob Bernard: IT Solutions For A Low Carbon Economy

Environmental Sustainability @ Microsoft

Rob BernardChief Environmental [email protected]

http://www.microsoft.com/environment

Global Issues and Opportunities

Energy DemandsEnergy Demands

Carbon EmissionsCarbon Emissions

Global ImpactGlobal Impact

Software SolutionsSoftware Solutions

Challenges

Reduce the 2% of energy consumed by software driven devices

Use software to address the larger challengeUse software to address the larger challenge

Partner with leading environmental organizations and experts

Lead by example within our own organization

Our Commitment

At Microsoft, we are committed to software and technology innovations that help people andtechnology innovations that help people and organizations around the world improve the 

environment. Our goal is to reduce the impact of our g poperations and products, and to be a leader in 

environmental responsibility.

Environmental Sustainability

Sustainable Practices and

• Act with Transparency and Compliance

• Build a Sustainable InfrastructureEnvironmental Stewardship

• Build a Sustainable Infrastructure

• Empower Employees

Leverage Technology for Positive Impact

• Reduce, Manage, Rethink

• Next Gen Data Centers

• Research for the Future

Partnering for Gl b l I t

• Engage with the Broader Community

• Drive Industry Best Practices

Research for the Future

Global Impact Drive Industry Best Practices

• Promote Solutions Development

Sustainable Practices

Act with Transparency, Let Employees InspireInspire

• Understand your impact

Sh d b b t ti• Share and borrow best practices

• Employees lead by example• Compostable Dishware

• Connector Bus• Kitchen GreaseKitchen Grease

• Help Individuals Drive Change • 33,000 CFL light bulbs for free

E l iti• Employee recognition

• Support Employee Engagement• Measure, measure, measureMeasure, measure, measure

Build Sustainable InfrastructureMinimize Impact

• Bringing Moore’s Law to Data Center

• Di it l B Ch i i > 10 illi d’• Digital By Choice – saving > 10 million cd’s

• Recycle and compost >200 tons/month

Maximize Renewables

Quincy, WA

Maximize Renewables• 100% renewable hydropower in Quincy Data Center

San Antonio

• Mountain View, CA campus -- 2,288 solar panels

• Microsoft UK -- 100% renewable electricityDublin• San Antonio -- recycled water program

Optimize Buildings

Dublin

• LEED standards

• Use outside air Chicago

Leverage Technology for Positive Impactfor Positive Impact

Green IT: Reduce, Manage & Rethink

Centralize controlCentralize control

Analyze operations and Analyze operations and monitor goalsmonitor goals

Reduce travel and Reduce travel and commutingcommuting

Streamline collaboration Streamline collaboration 

Take paper/manualTake paper/manual

Built in energy efficiency Built in energy efficiency 

Increased utilizationIncreased utilization

Guidance and educationGuidance and educationTake paper/manual Take paper/manual processes onlineprocesses online

Where are we headed?  IT Starts with measuring 

Measureable Efficiency

• Manageability• Operability• Utilization• Sustainability

11

Interconnected SystemsWater

LandAir

BuildingsTransport

Efficiency

Land

Computing Footprint

Grids

Computing Footprint

W t

Forests

Grids

Energy

eWaste

Interconnected SystemsWater

LandAir

Land

BuildingsTransport

Efficiency

Computing Footprint

Grids

Computing Footprint

W t

Forests

Grids

Energy

eWaste

Research New Solutions

Drive Energy Efficiency AdvancementsDC Genome Project: reduce the data centers operation cost and increase data

t itcenter capacityGen 4: pushing the vision forward

Browsing the Physical World in Real-TimeS M d diSensorMap: an open and diverse community of sensor dataClearFlow: find routes based on least traffic, Hydroseek: Visualizing data in new ways

Predictive ModelingClimate ModelsClimate ModelsSpecies MigrationsFishing stocksDisease paths

Partnering for Global Impact

OpportunityAdd th 98% bl

ExamplesExamplesAddress the 98% problem

AutodeskJohnson Controls

•Building & energy mgt control systems•Energy modeling

Smart Smart BuildingsBuildings

Virtual Earth/ClearflowWindows Mobile

/

gy gBuildingsBuildings

•Traffic optimization and route planning•Transportation efficiency and optimization

Smart Smart T t tiT t ti MS Auto/Fiat

GridPoint

•Transportation efficiency and optimization TransportationTransportation

•Better planning and forecasting•Remote grid mgtSmart GridSmart Grid

ESRI

•Remote grid mgt•Smart metering

Smart GridSmart Grid

•Optimize l inventory and transportationSmartSmartDynamics Sustainability Dashboard

MSR

p y p•Model and optimize supply chain 

Smart Smart LogisticsLogistics

D ll d t d h t 6 d Oxford, CambridgePrinceton

•Do we really understand what 6 degrees means?ee‐‐ScienceScience

Partner with Others for Change

• Empower Action on World Issues• Clinton Foundation Climate Initiative

• European Environment Agency (EEA)

• Imagine Cup

• Work Together on Solutions• Work Together on Solutions• Desktop Power Mgmt Tools: Verdiem, 1E

• Facilities/Operations Mgmt: Gridlogix, Johnson Controls

• Expanding IT’s role: Fiat, Yello Strom

Summary

Pivotal time for environmental actionWe can reduce our impact

Leverage Technology for Positive ImpactPartnering for Global Impact Sustainable Practices and Environmental Stewardship

Software is essential to solving the 98% problemMicrosoft is committed to providing energy efficient productsefficient productsMicrosoft is collaborating with leading thought leaders and global organizations to have a positive impact