Roadside Video Shannon W. King www.ShannonWKing.com
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Roadside Video
Shannon W. Kingwww.ShannonWKing.com
www.ShannonWKing.com
• 3 Billion views per day
www.ShannonWKing.com
Intro Video
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Intro Video
Roadside Video
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What Do You Need to Start?
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•Execution• What Equipment to Use• Scripting and Filming Tips• Editing Software
•Plan• Why Use Video• What’s your Time and Budget• What Types of Content to Use
•Distribution• Hosting/Syndication• Upload and Organization Tips
Why do you want to use video?
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- To Spread Your Message
- To Engage Current and Past Clients - For SEO and attract Future Clients
What’s your budget and availability?
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- Quick and Easy (homemade)
- Semi DIY (hire help)
- ProfessionalWellcomeMat.comTurnHere.com
How Often?
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- One Time
http://www.realestatemuses.com/
How Often?
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- Ongoing (blogger style)
http://tv.winelibrary.com/
What Type of Content?
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- Resume- Welcome to Your Site
Video- Process Explanations- Frequently Asked
Questions- Client Testimonials
- Marketing Videos- Seller Home Tours- Buyer Home Tours- Neighborhood Tours- Community
Highlights
Equipment and Execution
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- Handheld Video Camera – Kodak Playtouch
•What to Use?
Equipment and Execution
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- Smartphone / iPad
•What to Use?
Equipment and Execution
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- Computer Screencast www.Camtasia.com
•What to Use?
Equipment and Execution
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- External Microphone- Stabilizer- Tripods- Branding Skins
•Extra Equipment?
Equipment and Execution
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- Windows- Clothing & Shoes- Location- Lighting
•Filming Tips?
Equipment and Execution
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- Script vs Outline- Short and Quick- Authenticity- Annunciation- Call to Actions- Brand at the End or Watermark
•Scripting Tips?
Equipment and Execution
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- Standard Computer Software (iMove or Movie Maker)
- Professional Grade (Final Cut Pro)- Online Combination (Animoto)
•Video Editing Software?
Distribution aka Marketing Plan
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- YouTube
-
•Where to Host and How to Syndicate?
Distribution aka Marketing Plan
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- WellcomeMat
•Where to Host and How to Syndicate?
Distribution aka Marketing Plan
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- Viemo
•Where to Host and How to Syndicate?
Distribution aka Marketing Plan
www.ShannonWKing.com
•How to Go Viral?
http://www.youtube.com/watch?v=PqPJNqmc5Cw&feature=related
Distribution aka Marketing Plan
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- Annotate your Video- Descriptive Keyword Rich Titles- Tags- Links
•Upload Tips for SEO?
Distribution aka Marketing Plan
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- Create Channel- Categorize
•Ways to Organize Your Videos?
Distribution aka Marketing Plan
www.ShannonWKing.com
- Your Blog- Facebook (your page, biz page,
clients pages)- Twitter- LinkedIn- Create Memory DVDs for clients
•Where to Post your Videos?
Places for More Info On Video
www.ShannonWKing.com
• YouTube Playbook • ReelSEO.com• EasyAgentVideo.com
Thank you!
www.ShannonWKing.com
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