Roadshow Presentation 29 November 2017
CONFIDENTIAL │ PAGE 1
Disclaimer
The information contained in this presentation is for information purposes only and does not constitute an offer or invitation to sell or the solicitation of
an offer or invitation to purchase any securities of Do Day Dream Public Company Limited (the “Company”) in Thailand, the United States or any
other jurisdiction. This presentation should not, nor should anything contained in it, form the basis of, or be relied upon in any connection with any
contract or commitment whatsoever. This presentation is confidential and is intended only for the exclusive use of the recipients thereof and may not
be reproduced (in whole or in part), retransmitted, summarized or distributed by them to any other persons without the Company’s prior written
permission.
This presentation may contain forward-looking statements that involve risks and uncertainties. Forward-looking statements are based on certain
assumptions and expectations of future events. Actual future performance, outcomes and results may differ materially from those expressed in
forward-looking statements as a result of a number of risks, uncertainties and assumptions. Although the Company believes that such forward-
looking statements are based on reasonable assumptions, it can give no assurance that such expectations will be met.
Representative examples of factors that could affect the accuracy of forward-looking statements include (without limitation) fluctuations in in
regulations relating to the Company’s business, general economic, political and business conditions, global and regional health and security
conditions, the Company’s ability to finance and complete new projects on schedule, liability for remedial actions under environmental regulations
and other factors beyond the Company’s control. You are cautioned not to place undue reliance on these forward-looking statements, which are
based on current views of the Company’s management on future events.
This presentation has been prepared by the Company. The information in this presentation has not been independently verified. No representation,
warranty, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the
information and opinions in this presentation. None of the Company or any of its directors, officers, employees, agents or advisers, or any of their
respective affiliates, advisers or representatives, undertake to update or revise any forward-looking statements, whether as a result of new
information, future events or otherwise and none of them shall have any liability (in negligence or otherwise) for any loss howsoever arising from any
use of this presentation or its contents or otherwise arising in connection with this presentation.
Although this document has been prepared based on the information contained in the updated draft Thai prospectus, which is currently under the
consideration of the Securities and Exchange Commission of Thailand (the “Thai SEC”), it has not been and will not be registered as a prospectus
with the Thai SEC and accordingly, this document may not be distributed, either directly or indirectly, to the public. Further, this document and any
materials distributed in connection with this document are not directed to, or intended for distribution to or use by, any person or entity that is a citizen
or resident or located in any locality, state, country or other jurisdiction where such distribution, publication, availability or use would be contrary to
law or regulation or which would require any registration or licensing within such jurisdiction.
Any decision to purchase or subscribe for securities in the Company should be made solely on the basis of information contained in the prospectus
to be published in respect of the offering and no reliance should be placed on any information other than that contained in the prospectus.
CONFIDENTIAL │ PAGE 2
Presenters
Dr.Sarawut Pornpatanarak (Founder, Chief Executive Officer,
Vice Chairman)
Mr. Piyawat Ratchapolsitte (Chief Financial Officer, Director)
Mr.Thiti Rattamany (Chief Strategy and Insight Officer)
CONFIDENTIAL │ PAGE 3
Table of contents
1 Background and Business
2 Key Investment Highlights
3 Key Financial Performance
4 Offering Summary
CONFIDENTIAL │ PAGE 4
Our Journey Since 2010 Has Seen Us Become a Leading Skincare
Company in Thailand
2010 - 2012
2013
2014
2015
2016
2017
Founded Do Day Dream PLC. to focus on OEM Business of skin care products with
registered and paid-up capital THB 1 mm at par value of THB 100 each
• Founded NAMU LIFE Brand and launched the first product called “SNAILWHITE SECRETION FILTRATE
MOISTURE FACIAL CREAM”
• Main distribution channel are online (Line, Facebook and Instagram) and traditional trade
• Launched 3 more products of NAMU LIFE SNAILWHITE and expanded into body care product
• Started to distribute Gift set which bundled several products of the Company for special occasions
• Expanded into modern trade and export to China, Hong Kong, Myanmar and Cambodia
• Increased share capital from THB 1 mm to THB 10 mm for business expansion
• Founded Namu Life Plus Co., Ltd to be the Company’s marketing arms.
• Launched 3 more products of NAMU LIFE SNAILWHITE and expanded into sunscreen and cleansing
products
• Invested in land with factory located in Rojana Industrial Park and started to renovate new plant
• Started to produce small size products (Sachet) selling through leading convenience stores
• Launched 4 more products of NAMU LIFE SNAILWHITE and expanded into body cleansing
• Started production in the new plant located in Rojana Industrial Park in October 2016
• Implemented SAP
• Increased share capital from THB 10 mm to THB 225 mm for business expansion
• Restructured shareholding of the Company to hold 100% of share in Namu Life Plus Co., Ltd
• Launched 8 more products of NAMU LIFE SNAILWHITE
• Investment from NHTPEC, a world-class private equity firm
• Transformed into a Public Company and increased share capital for IPO
• Founded Do Infinite Dream Co., Ltd to be IHQ for the Company’s international business
Key Milestone
CONFIDENTIAL │ PAGE 5
Company Background, Vision and Business Goal
Do Day Dream PLC. is a fast growing skincare manufacturer and distributor in Bangkok, Thailand. Formed in 2010, Do Day Dream PLC. has
reached THB 1.2 bn sales in 2016, within 5 years, or just 3 years after the launch of NAMU LIFE SNAILWHITE. Our customers include retail
customers, local distributors and international distributors in several countries in Asia.
Company Overview
Vision
Mission
TO BE 1 OF TOP 3 MARKET LEADERS IN THE ASIAN BEAUTY INDUSTRY
WE CREATE HEALTHY SKIN FOR EVERYONE TO BE TRULY BEAUTIFUL IN THEIR OWN UNIQUE WAY
Core Value
Robust growth while always being adaptive Fresh and uniquely innovative Commitment to continuous improvement
for sustainability and stability
DYNAMIC DIFFERENT DEVELOP
CONFIDENTIAL │ PAGE 6
Company Structure
Management Structure
Corporate
Strategy Commercial
Company
Secretary
Operation Finance,
Administration
& Support
CEO
Deputy CEO
(Excellence and
Sustainable
Development)
Internal Audit
Board of
Director
Audit
Committee
Nomination and
Remuneration
Committee
Risk
Management
Committee
Risk
Management
Parent and Subsidiary Co.
THAILAND
SINGAPORE
Incorporated in
Do Day
Dream
Trading
Do
Singapore
Dream
Do Day
Dream
Do Infinite
Dream
(IHQ)
Namu Life
Plus
100% 100%
100% 100%
Future Structure/1
Executive
Commitee
Distribution
product of the Company
International Headquarter
Trading company
in international market
Holding
company to
invest overseas
Note: /1 Future Structure expected to be established within 2017
CONFIDENTIAL │ PAGE 7
Shareholding Structure
Pre IPO Post IPO
• On July 20, 2017, North Haven Thai Private Equity Clarity Company (HK) Limited, a private equity fund managed by Morgan Stanley, subscribed
to 15,000,000 newly-issued shares of the Company at 29.87 Baht/share or equivalent to proceeds of THB 448.05 mm
• Post-IPO, an additional 2.0 mm ESOP shares will be issued, of which 1.15 mm shares will be allocated to 5 key managements and the remaining to employees at a price determined by the independent appraiser at 28.42 Baht/share
Note: /1 Pornpatanarak Family comprise of 179,040,700 shares of Dr.Sarawut, 22,275,000 shares each of his 2 siblings, Mr. Saranon and Ms. Saranya /2 Management and employees includes 787,500 shares held by Mr.Rungroj Chaisirivikrom , 609,800 shares held by Ms.Punthida Meesutji and 12,000 shares held by Mr.Rittikrai Thammaraksa
Pornpatanarak Family/1
93.16%
North Haven Thai Private
Equity Clarity Company
(HK) Limited
6.25%
Management and employees/2
0.59%
North Haven Thai Private Equity
Clarity Company (HK) Limited
4.75%
Management and employees/2
0.44%
Pornpatanarak Family/1
70.76%
IPO
24.05%
CONFIDENTIAL │ PAGE 8
Extensive Product Portfolio
Facial Skin Care Body Care Facial Cleansing
• Facial Cream
• SYN-AKE MIST
• Mask Shot
• Concentrate Facial Cream
• Miracle
• Royal Jelly Facial Cream
• Day Cream
• Overnight Firming Mask
• 7 Days Mask Sheets
• Gold Facial Cream
• Body Booster
• Body Booster
SPF 30/ PA+++
• Cleansing
• Whipp Soap
• Essential Toner
• Namu Facial Jelly Wash
Body Cleansing Sunscreen Giftset
• Sunscreen
• Sunscreen CC
• Crème Body Wash
Source: Company information
Number of New Products Launched /1
Note: /1 Excluding giftset /2 Company’s Financial Statement, BOL, for the year 2016
1 2 3 4 5 6
1 4 7 11 19 Total
Products
Est. 2010 1996 2000 1985 & 1976 1994
65.6%
36.7%
21.3%
5.0% 0.1%
Do Day Dream BeautyCommunity
Karmart Smooth E Oriental Princess& Cute Press
CAGR
(14-16)
THB mm 1,202 2,540 1,430 1,205 3,745
Skincare companies in Thailand (2016) /2
1
3 3 4
8
2013 2014 2015 2016 9M2017
CONFIDENTIAL │ PAGE 9
Table of contents
1 Background and Business
2 Key Investment Highlights
3 Key Financial Performance
4 Offering Summary
CONFIDENTIAL │ PAGE 10
Our Investment Highlights
Strong Brand Identity Leading to Top-of-mind Brand Awareness
Efficient and Reliable Production Process
Extensive Distribution Network Coverage
Commitment to Creativity with a Proven Track Record of Product Innovation
Founded and Led by a Team of Young and Vibrant Individuals
Well-positioned to Take Advantage of the Strong Market Growth in Thailand and Abroad
1
2
3
4
5
6
Key Highlights Do Day Dream PLC.
CONFIDENTIAL │ PAGE 11
NAMU LIFE distinctive identity makes the Company different from others.
The Company has articulated its product and marketing strategy to reflect
our philosophy of “Beauty is Healthy” to match with consumer trend.
“Beauty is Healthy”
Mass
Premium
Premium
Mass
NAMU LIFE is uniquely well-positioned as a premium mass brand which
allows it to capture both the mass and premium market demand.
Our superstar presenters strengthen NAMU LIFE recognition and
reliability.
Brand identity Brand position
Strong Brand Identity Leading to Top-of-mind Brand Awareness
1
Consumer confidence awards Cosmo Kiss Beauty Award 2015 “Best Facial Sheet
Mask” in 2015
Health, Wellness and Beauty Award 2016 (HWB
Award 2016) for best facial moisturizer and body
moisturizer for clear skin, and top selling brand
Praew Magazine ICONIC Whitening Facial Cleanser
Top 5 Cleanser from Marie Claire BEST Beauty 2016
OK! Beauty Choice 2016
Lisa Beauty Choice Award Editor’s Choice 2016
Cosmenet top review of in 2017
SME Excellence Award in Manufacturing Business
from TMA in 2017
Iconic Brightening Facial Sunscreen
Lisa Beauty Choice Award 2017
Cleo Beauty Hall of Fame 2017
CONFIDENTIAL │ PAGE 12
State-of-the-art production facilities
• Started production in October 2016
• Location: 53 Moo 9, Rojana Road, Thanu Sub-district, U-thai District,
Ayutthaya Province 13210, Thailand
• Current Annual Capacity: 1,903.2 Million ml
• Land Area : 19 rai (9 rai used)
• Number of production workers : 214 workers (136 workers are
temporary) as of 30 Sep 2017
• Features in-house R&D to maximize efficiency in product research and
development
• High technology and environmental friendly production process
Production capacity
As at 30 Sep, 2017 High
Viscosity
Low
Viscosity Total
Utilization Rate 41.0 % 46.7 % 44.9 %
Mixing Capacity (9M17) 457.5 969.9 1,427.4
Actual Production (9M17) 187.4 452.9 640.3
Current Mixing Utilization Rate
Source: Company information
Note: /1 Old plant capacity did not separate between high viscosity and low viscosity capacity
Our new plant at Rojana Industrial Park have approximately six
times higher annual capacity than our old plant
610 316.8
1,293.2
2016A 2017E
Mixing Capacity increased
Unit: Million ml.
0
200
400
600
800
1000
1200
1400
1 2 3 4
Chart Title
High Viscosity Low Viscosity
1,903.2
/1
Old
pla
nt
New
pla
nt
Efficient and Reliable Production Process
2
CONFIDENTIAL │ PAGE 13
Source: Company information
Key raw materials
/1
Our attention to product quality started since even before
the production process. We choose best-in-class
packaging and raw material to ensure customer
satisfaction. We source raw material from various suppliers
both domestically and internationally
Production process
Store Raw
Material
Mixing
High Viscosity Cream
Filling
Packing
Low Viscosity Cream
Company focuses on quality control in every stage of production. We
currently have ASEAN GMP certification and is in process to obtain
other internationally certified production processes including
ISO 9100, ISO 14001 and OHSAS 18001 by early 2018
Snail
Secretion
Filtrate
From various
source
Packaging
Innovative
and High
quality
packaging
QC
QC
QC
QC
and other Beneficial Natural Extract
Efficient and Reliable Production Process (Cont’d)
2
CONFIDENTIAL │ PAGE 14
3
Extensive Distribution Network Coverage
Do Day Dream/
Namu Life
>13,000 Stores
Modern Trade
>1,300 Stores
Traditional Trade
Online Channels Export to China and other countries
2 NAMU LIFE shop
Pharmacy
Chain
Pan Asian
Distribution
China
Thailand Laos Cambodia Myanmar
New growth markets
Existing market stronghold
shop.namulife.com
9 Nationwide
Distribution Partners/1
1. BTS Siam Square 2. Show DC
Note: /1 Distributors that buy products from the Company and re-distribute in its territory across Thailand at prices and promotion assigned by the Company.
4 International Distributors
Sales by Do Day Dream / NAMU
Sales by Distributor
Source: Company information
CONFIDENTIAL │ PAGE 15
Commitment to Creativity with a Proven Track Record of Product
Innovation 4
• Strong track
record of
innovation and
creativity
• Dedicated
research and
development
team
• Using
breakthrough
technology to
enhance
product
performance
and features as
a key
competitive
advantage
NAMU LIFE
SNAILWHITE
Maskshot
Natural fiber mask
weaving in water
20 innovative products covering wide range
of effective skin whitening usage
Facial Cream
Package
Hygienic package
with vacuum
pump
NAMU LIFE
SNAILWHITE
Crème Body Wash
Body wash in
lotion like form
with unique
ingredients
NAMU LIFE
SNAILWHITE
Whipp Soap
Facial wash soap
packed in mesh
package
Example of some innovative products
Proven track record of product innovation
Source: Company information
BODYWASH CLEANSING MIST MASK CREAM SUNSCREEN BODYBOOSTER
Anti-Counterfeit
Sticker
QR code sticker
to check for
genuine product
Facial Cleansing
Package
Water Proof Bottle
Cap
CONFIDENTIAL │ PAGE 16
Founded and Led by a Team of Dynamic and Vibrant Individuals
Do Day Dream’s directors and executives comprise experienced professionals and new generation executives with knowledge, passion and
creativity. These make the Company adaptable and able to identify and capture business opportunities under rapidly changing environment
Independent Directors
Current and Past Experience
• Member of National Legislative Assembly of Thailand
• Former Permanent Secretary of Justice Ministry
• Former Director-General of DSI (Department of Special Investigation)
Police General Chatchawal Suksomjit (Chairman of Board of Director, Independent Director)
Current and Past Experiences
• Former chairman of Audit Committee of Thoresen Thai Agencies PCL.
• Former Assistant Governor of Bank of Thailand
Mr.Krish Follet (Independent Director, Chairman of Audit Committee)
Current and Past Experiences
• Senior Executive Vice President, Krung Thai Bank PCL.
• Executive Vice President, World Business Division, Kasikorn Bank PCL.
Executive Vice President, International Business, Kasikorn Bank PCL.
Mr.Songpol Chevapanyaroj (Independent Director, Audit Committee)
Current and Past Experiences
• President and Director of Muang Thai Insurance PCL.
Mrs.Nuanphan Lamsam (Independent Director)
Current and Past Experiences
• Vice President, Natural Gas Products Distribution, PTT PCL.
Mr.Nattawoot Krerpradab (Independent Director, Audit Committee)
5
CONFIDENTIAL │ PAGE 17
Founded and Led by a Team of Dynamic and Vibrant Individuals
(Cont’d)
5
Do Day Dream’s directors and executives comprise experienced professionals and new generation executives with knowledge, passion and
creativity. These make the Company adaptable and able to identify and capture business opportunities under rapidly changing environment
Directors and Executives
Experience • Project Manager, Prospect (Thailand) Co., Ltd • Project Manager, Advanced Research Group
Co., Ltd • International Roaming Analyst, Advanced Info
Services Plc
Mr.Suphawat Vanichprapha (Deputy Chief Executive Officer, Director)
Experience • Fashion Merchandiser Marketing & Buyer
Department, Central Marketing Group Co.,Ltd • Assistant Store Manager of American Appeal
Ms.Saowakon Yamcharoen (Deputy Chief Executive Officer, Director)
Experience • Vice President of Customer & Market Insight, The
Siam Commercial Bank Pcl • Customer Engagement Director, Hypertrade
Consulting Co., Ltd • Head of Insight, Ek-Chai Distribution System Co.,
Ltd
Mr.Thiti Rattamany (Chief Strategy and Insight Officer)
Experience • Executive Vice President of Media and
Advertising Planning,Vizeum (Thailand) Co., Ltd • Media and Advertising Planning Manager, Carat
(Thailand) Co., Ltd
Mr.Rittikrai Thammaraksa (Deputy Chief Executive Officer, Director)
Experience • General Sales Manager, Siam Regal Co., Ltd • National Sales Manager (Traditional Trade
Channel), Mondelez (Thailand) Co., Ltd • Head of Sales (Traditional Trade Channel),
Reckitt Benckiser (Thailand) Co., Ltd
Mr.Rungroj Chaisirivikrom (Director)
Experience • Director of Colour Trend Co., Ltd • Director of OverDrive (Thailand) Co., Ltd • Director and President of PM Chemical Co., Ltd
Dr.Sarawut Pornpatanarak (Founder, Chief Executive Officer, Chief Operating Officer (acting), Vice Chairman)
Experience • Graphic Supervisor, BEC-Tero radio Co., Ltd • Graphic Designer, SKY-HIGH network Co., Ltd
Mr.Nitiroj Manolamai (Deputy Chief Executive Officer, Director)
Experience • Deputy Managing Director, Private Equity,
Richardson Doyle & Partners • ASEAN Business Group Manager, Kasikornbank
Pcl • Assistant Manager, Investment Banking, MayBank
KIM ENG Securities (Thailand) Plc
Mr.Piyawat Ratchapolsitte (Chief Financial Officer, Director)
Ms.Kornthong Chakornsirisakul (Chief Commercial Officer)
Experience • Chief Commercial Officer, Damco Logistics
(Thailand) Co., Ltd • Cluster Operations Manager, Maersk Lind
(Thailand) Co., Ltd • Safmarine Country Manager, Bangkok Marine
Co., Ltd
CONFIDENTIAL │ PAGE 18
Well-positioned to Take Advantage of the Strong Market Growth
in Thailand and Abroad 6
Expansion Roadmap Strong Market Growth Outlook
Strong economic
growth lading to
consumers
health-awareness
trend and
premiumization
Developed online
channel improve
accessibility to
cosmetic product
Ranked among
the top 10 fast-
growing business
of 20161
Demographic
changing towards
aging population
reassure
demands for
personal care
products2
Business Expansion
Do Day Dream PLC.
International
China Others
Domestic
Current Products New Brand New Product
• Launch and market more re-sized versions of current products into the existing sales channels
• Increase more store sales network across Thailand
• Improve online retail to maximize outreach to Thai customers
• Launch and market innovative products or to focus on untapped segment (eg. anti-aging, for men)
• new brand to target new segment (eg. Mass or premium brand)
• Focus on expanding distributorship in China
• Setting up online stores on more platform
• Expanding offline distribution channels
• Explore opportunities in other countries
• Look for the right local partner who can contributes to production, distribution, and overall operations
Source: /1 Center for Economic and Business Forecasting, University of Thai Chamber of Commerce /2 United Nations
Increasing
number of tourist
CONFIDENTIAL │ PAGE 19
Table of contents
1 Background and Business
2 Key Investment Highlights
3 Key Financial Performance
4 Offering Summary
CONFIDENTIAL │ PAGE 20
Key Financial Metrics
Note: /1 Calculated based on sales before discount amounting to THB 438 mm, THB 1,293 mm, THB 1,283 mm in 2014, 2016 and 9M2017, respectively /2 Others product group comprises of giftset, selling of packaging to related company, food supplement and OEM business /3 Distribution partner mainly distribute to traditional trade /4 Others comprise of sale from welfare of employee and retail customer who purchased lower than THB 100,000 /year
Source: Company information
Sales (THB mm)
The Company has diversified away from Facial skin care products as they continuously introduced new and innovative products. The Company also shown
balanced sales by distribution channels among modern trade, traditional trade and export. In addition, consignment sales has significantly decreased with
only sales through Watson, EVEANDBOY, Central and Robinson remain as consignment sales
Pro
du
ct
Gro
up
/1
Dis
trib
uti
on
Ch
an
ne
ls/1
2014 2016 9M2017
Traditional Trade Modern Trade Distribution Partner/3 Export Others/4
Body Care Facial Skin Care Facial Cleansing Body Cleansing Sunscreen Others/2
438
955
1,202
985
1,256
0
200
400
600
800
1000
1200
1400
2014 2015 2016 9M2016 9M2017
0.9%
19.1%
29.7%
27.3%
23.1%
11.3%
30.0%
11.8%
46.6%
0.3%
35.7%
28.4%
3.9%
31.3%
0.6%
92.5%
3.2%
4.3%
83.1%
2.8%
4.3%
3.8%
4.6% 0.8%
77.7%
3.2%
3.1%
4.7%
3.9%
7.4%
CONFIDENTIAL │ PAGE 21
223
318 344
264
342
10
6
1
-
1
10
18
16
25
37
1
3 9
5
11
4
4
5
3
6
56.7%
36.4% 31.2% 30.2% 31.6%
-250.0%
-200.0%
-150.0%
-100.0%
-50.0%
0.0%
50.0%
-
50
100
150
200
250
300
350
400
450
500
2014 2015 2016 9M2016 9M2017
Raw material and Packaging Freight Labor Depreciation Others % of sales
Cost of Good Sold
Source: Company information
(THB mm)
COGS to sales significantly decreased from 2014 thanks to economies of scale and better bargaining power with the suppliers which result in lower average
cost of raw material and packaging
Note: /1 Others comprise mainly of utility expenses
Significant portion of COGS
attributable to raw materials and
packaging
2014 - 2016 total COGS increased by
approximately 22.9% CAGR in the last
three years in accordance with sales
2014 - 2016 COGS as a % of sales
continuous drop due to ability to
negotiate with key suppliers resulting
in lower average cost together with
economies of scale and more efficient
production.
9M17 y-o-y COGS increased 33.6%
primarily as sales revenue increased
However, 9M17 COGS as a % of sales
slightly increase due to expanding
sales of body wash product, a product
in a highly competitive segment
/1
248
347
375
298
398
CONFIDENTIAL │ PAGE 22
Selling & Administrative Expenses
Note: /1 Others comprise mainly of depreciation and amortization expenses, rental, miscellaneous expenses , tax and other services and other selling and administrative expenses
Source: Company information
(THB mm)
Selling & Administrative Expense has shown significant increase correlated with increase in sales activity. The increased was mainly attributable by
advertising and promotional expenses and employee cost
Selling and administrative expenses
mainly comprise advertising and
promotional expenses and employee
expenses
2014 - 2016 total selling and
administrative expenses increased by
62.0% CAGR due to heavy spending
on advertising to promote products as
well as additional management and
employee expenses to support
business expansion
Advertising and promotional expenses
slightly dropped in 2016 due to lower
advertising activity in 4Q2016
9M17 y-o-y advertising and
promotional expense increased 57.3%
as Company spent heavily to promote
new product launched during nine
months of the year
/1
136
284 275 246
387
3
25 71
49
88
9
30
7
5
12
7
22
53
35
59
35.3% 37.8%
33.8%
34.0% 43.4%
-200.0%
-150.0%
-100.0%
-50.0%
0.0%
0
100
200
300
400
500
600
2014 2015 2016 9M2016 9M2017
Advertising and promotional Employee costs Freight Others % of sales
155
361
406
335
545
CONFIDENTIAL │ PAGE 23
Profitability
Source: Company information
The Company has shown strong profitability growth over the past few years driven by strong brand awareness and innovative product launches. In 9M2017,
gross margin remained relatively constant, while EBITDA margin and net margin softened from the increased promotion selling expenses for our new
products launched over the year 2017
Gross profit (THB mm) and margin (%) Net profit (THB mm) and margin (%) EBITDA (THB mm) and margin (%)
28
194
335
279
254
6.3%
20.3%
27.8%
28.3%
20.1%
0.0%
10.0%
20.0%
30.0%
0
100
200
300
400
2014 2015 2016 9M2016 9M2017
Net Profit Net Profit Margin
37
254
441
367
340
8.4%
26.6%
36.6% 37.2%
26.9%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
0
50
100
150
200
250
300
350
400
450
500
2014 2015 2016 9M2016 9M2017
EBITDA EBITDA Margin
190
608
827
687
859
43.3%
63.6%
68.8% 69.8%
68.4%
0.0%
20.0%
40.0%
60.0%
80.0%
0
200
400
600
800
1000
2014 2015 2016 9M2016 9M2017
Gross Profit Gross Margin
CONFIDENTIAL │ PAGE 24
Financial Position
Balance Sheet (THB mm)
Source: Company information
2014 2015 2016 9M2017
Days Sales Outstanding (days) 23 46 54 63
Days Inventories on Hand (FG) (days) 23 29 40 39
Days Payable Outstanding (days) 40 56 80 88
Return on Assets (%) 19.9% 49.8% 51.4% 30.5%
Return on Equity (%) 92.8% 133.5% 108.6% 55.5%
Debt to Equity Ratio (times) 4.2x 1.2x 1.1x 0.7x
Interest Bearing Debt to Equity Ratio (times) 1.8x 0.5x 0.4x 0.4x
Key Financial Ratio
251
529
776
1,441
203 286
401
599
48
243
375
842
-
400
800
1,200
1,600
2014 2015 2016 9M2017
Total Assets Total Liabilities Shareholders' Equity
Total assets increased mainly from the
renovation of new factory and increase
in inventories from raw material and
packaging purchased at the end of
2016
Total assets increased mainly
due to increase in account
receivable and cash and cash
equivalent
Total liabilities increased
mainly due to short-term loan
from financial institution for
working capital and account
payable
Total assets increased mainly due to
increase in account receivable from
sales activity and increase in PPE
from purchase of new factory
Total liabilities increased
mainly due to loan to
finance new factory
CONFIDENTIAL │ PAGE 25
Key Financial Strategies
Source: Company information
Capital Structure
Risk Management
Dividend Policy
• Do Day Dream will maintain an appropriate debt to equity ratio to optimize capital
structure
• Current D/E and IBD/E is at 0.7x and 0.4x, respectively. However, the IPO proceed
would increase our equity base and thus expand debt room for future growth
opportunities
• The Company has dividend payout policy of at least 50% of the net profit under
standalone financial statements
• Our subsidiary has dividend payout policy of at least 50% of the net profit under
standalone financial statements
• In 2016 and 9M2017, 46.2% and 38.4% of the Company’s total raw material purchased
are made in USD
• The Company hedge foreign exchange rate risk by entered into forward contract for
hedging approximately 70% of USD purchased value
• Our insurance made cover damage incur approximately THB 1,049 mm which cover
our total fixed asset value
CONFIDENTIAL │ PAGE 26
Table of contents
1 Background and Business
2 Key Investment Highlights
3 Key Financial Performance
4 Offering Summary
CONFIDENTIAL │ PAGE 27
Offering Summary
Do Day Dream Public Company Limited
SET / Consumer Products / Personal Products & Pharmaceuticals
Issuer
Market / Industry /
Sector
1) Business Expansion,
• Expansion of factory and warehouse
• Expansion of distribution channel and distribution center
• Renovation of office and related network
• Improvement of research and development facilities
2) Working Capital
Use of Proceeds
Up to 76,000,000 newly issued shares (24.05% Post-IPO) Offering Size
Financial Advisor and
Lead Underwriter
DDD Ticker