Roadmap

© 2010 MediaMind Technologies Inc. | All rights reserved

MediaMind overview

Vanya Jakovljevic | Sales Manager A/NZ

June 2010

Roadmap


2009 Strategy

Revolution in media

consumption

Growing digital

spend – difficulty to

scale

“Infobesity” – difficulty to leverage

data

Cross channel engagement &

tracking

Actionable

analytics

Streamlined ad-serving


CampaignMonitor

v1.0

EyeblasterUniversal

Tags EyeblasterWorkshop

for Flash v1.0

ExcelBased

Trafficking

Eyeblaster Analytics

v2.0

Campaign Monitor

v2.0

HD VideoSupport

Eyeblaster Creative Zone

ChannelConnect4 Search

EyeblasterWorkshop

for Flash v2.0

Exceltrafficking

forconversion

tags

ChannelConnect

4 Mobile

Custom Report Builder

SmartVersioning

MediaMind – New Ad

Serving Platform

2007

2008

2009 2010

Eyeblaster’s Commitment to Agencies

Omniture Integration

Billing Connect

Continual Innovation


2010 Strategy

Revolution in media

consumption

Premium & “Secondary”

Inventory

Engaging & Addressable Advertising

Cross channel engagement &

tracking

Creative Impact

& Optimisation

Media Planning, Buying & Optimisation


Main Theme of the Year

▸ Identify audience

▸ Buy audience cost-effectively

▸ Tailor message to audience

▸ Products:

Planning module

Buying module for premium media (RFP and IO)

Trading module for secondary media

Smart Versioning V2 – creative targeting and optimisation


Firstly Some Definitions: Inventory

Source: Think Equity May 2009

High CPM $

Moderate CPM $

Lower CPM $


Project Longbow – High Level Concept

Non-premium

Premium

1) Planning

2) Negotiation 3) Booking

4) Serving Analytics

3) Non-Premium Management

Cross channel delivery & engagement data

(display, search, mobile, etc.)

MediaMind – Campaign Management Platform

Marry online demographic data with campaign based delivery & engagement data

Creative targeting and

auto optimisation

Online Demographic

Data

3rd Party Intent + Socio-economic Consumer Data


1) Smart Planning

▸ Evaluate sites based on historical data:Shows actual delivery and performance data: reach, engagement or conversions

Historical pricing

Enables fine tuned media buying to boost campaign performance

Mock-up


1) Smart Planning

▸ Identify campaign’s objectives and get site suggestions based on past campaigns

Mock-up


2) Efficient Buying

▸ Send multiple RFPs in one click

▸ Monitor RFP status and budget allocation

▸ Easily review proposals from publishers and match them against historical spend and performance

▸ Send IOs in one click and sign them electronically.


3) Trading

▸ Streamline process:One stop shop for non-premium management

Seamlessly integrate premium and non-premium management

▸ Buy audience based on past campaign data:Exposed, clicked, dwelled, converted

▸ Add 3rd party data:Demographic data, Intent behaviour, Past online shopping behaviour

Mock-upMock-up


Smart Versioning

Buy a phone now and get 20% off on accessories!


4) Effective creative optimisation

Targeting Group

New York Chicago Los Angeles

Products

Offerings20% off

accessories10% off first year

15% off phone20% off accessories

15% off phone

Easy ConfigurationAutomatic

Targeting & Optimization

Better ROI


Smart Versioning - Targeting

Target AudienceVIC

Target AudienceNSW


Smart Versioning – OptimisationNSW

Clicks= 5000

Clicks= 4000

Clicks= 3000

Clicks= 2000

Clicks= 1000

VIC

Clicks= 1000

Clicks= 2000

Clicks= 3000

Clicks= 4000

Clicks= 5000


Media & Analytics

2010 focus: Continue and strengthen our position as the leading independent

campaign management platform


APIs – Open Architecture

▸ MediaMind API allows third party entities to create best of breed solutions while communicate with the Eyeblaster platform through a web service

▸ Creative API allows developers to create advanced user experiences by controlling various advanced serving capabilities


MediaMind in Japanese, Pretty cool, isn’t it?

© 2010 Eyeblaster. All rights reserved.

AnalyticsV4


Analytics v4

▸ Cookie level data collection

▸ Impression visibility metric

▸ Path to conversionIncreased number of Events tracked

Improved cookie window flexibility

Additional cookie attribution rules

▸ Geographical reporting

▸ …And much more


V4

Creative


Creative V4 | Objectives and Offering

Advanced Rich Media:

Stimulate Creativity

Intermediate Rich Media:

Promote Self Sufficiency

Simple Rich Media:

Remove Barriers

Open Developers APIEyeblaster blocks

WorkShop Format CompletionWorkShop Streamlined Production

Video ImprovementsSimple Expandable



An open directory for finding tools, services, and innovations

Fast time to market and quick accessibility for innovations

Open up the floodgate for innovation through a marketplace

MediaMind Blocks


Twitter Connect Block

Description:The Twitter Connect block is a social media extension that allows users to become followers of the brand from within the ad space and receive additional marketing messages. It allows the advertiser to pull relevant tweets, and integrate live user-generated content into the ad.

Features & Benefits:

• Extended exposure to brand

• Increased social relevancy

View Demo

http://creativezone.eyeblaster.com/blocks.aspx


rich media for

mobile


▸ Mobile Expandable Banner

CC4M V2 | Mobile Rich Media


▸ Mobile Click-to-Action Banner

Click-to-Video

CC4M V2 | Mobile Rich Media


In-stream V2

12 months of research


In-Stream V2 – Market Forces

Agency demand

3rd party

serving

IAB standards

adoption

Publishers

acceptance

3rd party

serving

Media

spend growth


In-Stream V2 – Vision & Offering

▸ VAST & VPAID Support

▸ Additional Ad Formats (non-linear, interactive linear)

▸ Rework current capabilities

▸ Unified Analytics

www.mediamind.com


Thank you

http://creativezone.eyeblaster.com/

Roadmap

Documents

mediamind technologies

rights reservedlongbow

audience data

impactful engagement

campaign monitor v2

consumer data

rights reservedthe vision

media buys