Road safety

Welcome

ROAD SAFETY – INDIA’S BIGGEST EMERGING CHALLENGE

India with just 1% of the vehicular population accounts for 10% of the Road Fatalities.

A multicultural, multi-religious democracy of more than one billion has 29 official languages.

With its size, population, diversity, urbanization and motorization; Road Safety is the biggest emerging challenge.

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Pedestrians must :

1. Always walk on the footpath, they are meant for you. Where there is no footpath, walk in the right side margin of the road so that you can see the traffic coming in the opposite direction.2. Cross roads where there are pedestrian crossings. They have been painted at great cost for your convenience.3. Where there are no pedestrian crossings, watch the traffic on both sides and cross when it is safe.4. Where there are barriers, cross the road only at the gaps provided for pedestrians. Do not climb over the barriers or walk between them and the road.5. Do not run after a moving bus. Follow safety rules on the road and live long. You MUST NOT get on to or hold on to a moving vehicle.

Be Careful While on the road

Developed cost effective, easy to comprehend Multimedia lectures on “Safe & Responsible Driving”

Established “Computer based License Testing System”. This first step towards standardisation of Licensing system was not only covered

widely by Indian media but BBC World covered it twice through “Collision Course” and “India’s Motoring Revolution.”

FROM VIRTUAL WORLD TO THE STREET

In the absence of Traffic Safety Education as part of school curriculum we published “Your Child’s Road Safety Handbook” to train the next generation on road users. The “Ministry of Road Transport & Highways” directed all STC to use it. The book has been placed in all National and State libraries through RRLF (The nodal agency of

Government of India) On recommendation of BPRD, State Police Units have distributed through their “Road safety cells”. Further the multimedia version of the book is being used extensively and is being translated in 6

vernacular languages as it is illustrative in nature, hence easily replicable.

FIRST STEP TO TRAFFIC SAFETY EDUCATION

Through extensive uses of pictorial tools the slides coverthe following:

On Foot While Cycling On Two-Wheeler or in Car School Bus Road Signs and Marking School Area Traffic Management Code of Safe Practice

Publications underway “Handbook on Safe and Responsible Driving”& “Handbook on Road Signs, markings & Signals.”

BOOK METHODOLOGY

Regularly conduct drives through testimonials and by going to bars with alcohol-sensors to challenge the normative behaviour of Drunk Driving.

Last Diwali, India’s most important festival, we reinforced the message by distributing personalised cards and by writing “DON’T DRINK & DRIVE” with candles in the city centre.

STEPS INITIATED TO EDUCATE ABOUT DUI

Regularly highlight through media that deaths reported as a consequence of road crashes are not

statistics.

Since 2006 we have been commemorating World Remembrance Day and last November, we

gathered families of road crash victims at city’s most visible venue, The Lake.

UNFORGETTABLE UNBEARABLE LOSS

Purposely got a traffic infringement issued for not a dangerous road. Highlighted it through the media and got the road repaired.

Used media to influence policy makers, general public by publishing research conducted.

ACTIVISM + MEDIA = CHANGE

CAMPAIGN 2009 – CAUSE n EFFECT

The campaign was built around “There are NO accidents.” They are not will of God, but are causative in nature and hence preventable.

The campaign focused on human factors responsible for fatalities and urged people to be adopt responsible road behaviour.

Emotive messages were part of campaign and used testimonials.

REACHING OUT

Pamphlets have been included in the License Application and Vehicle Registration Form.

Street plays can be conducted at different locations in the city.

Overwhelming WORDS

Phenomenally highlighted the cause through media by getting these events covered on day to day basis.

Road Safety Devices Make use of the existing

Road Safety Devices.

Look Before You Leep!

Wishing you a safe journey calledLIFE…

By,IX B Students,C.Ashref raj,

G.Muthu.