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RMIT - TOYOTA MOTOR VIETNAMHCMC, 09 May 2011
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ORIGIN OF NAME
inspired from the goddess
Charis
in Greek mythology who
symbolized for the beauty
and elegance.
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YARIS IN THE WORLD
Newimprovement
on Exterior,
Interior &
Performance
Global launch
(incl. Asian
market) under
the name YarisHatchback
Introduce in
selective
markets under
the name Echo
Hatchbank Minor ChangeFull Model
Change1st launch
1999 2006 2009
Worldwide Sales (as of 2010):
~ 3.5 million units
Global
phenomenon in
Hatchback segment
Numerous achievement:
Best-selling hatchbackReliable vehicle
Value-for-money car
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OBJECTIVE
Yaris 1.5 AT
Imported from Thailand PC: Passenger car (Xe du lch) AT: Automatic Transmission MT: Manual Transmission
Diversify TMVs PC line-up Capture sales from hatchbacksegment
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PRODUCT FEATURES
8
Front bumper combined with radiatorlower grille
Headlamp with voluminousdesign
15-inch, 8-spokealloy wheel
Side protection molding
Sporty Dynamic Strong - Colorful
Neatly designed back door with
graceful curve
Rear Fog Lamp Integrated
into rear combination lamp
Outer mirror coverwith lamp
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Silver Metallic 1D4
Medium SilverMetallic
1F8
Super Red 3P0
Exterior color
PRODUCT FEATURES
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PRODUCT FEATURESBeautiful Practical - Roomy
3-spoke leather steering wheelintegrated with Audio control
Air Condition (Heater & Cooler)
Plenty of storage room
Rear seat arrangement enable a surprising luggage space
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Engine TypeInline-4, 16-valveDOHC with VVT-i
Displacement (cm3) 1497
Max. Output (hp/rpm) 107/6000
Max. Torque (Nm/rpm) 141/4200
4.7 mMin. Turning Radius (m) 4.7
Transmission 4AT
Powerful Fuel Economic
Fuel Consumption (L/km) 4.3 / 100
PRODUCT FEATURES
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PRODUCT FEATURES
Air Bag for Driver & front Passenger
Anti-lock Brake System (ABS)
Anti-theft system
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PRODUCT POSITIONING
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TARGET CUSTOMER
YoungFemale25 35
years old
Successfulin Business
(White collar/High position
in corporation)
StrongPersonal
Character
Modern &DynamicLifestyle
To meet Young & Successful customers sectorwhich is increasing rapidly nowadays in Vietnam
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Through Dealer network innation wide
150 units/month
VND 658.000.000
(VAT incl.)
SALES STRATEGYPRICE
SALES TARGET
DISTRIBUTION
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ADVANTAGE
TOP OF MIND in Vietnam vs.
other automakers
QDR: Quality, Durability, Reliability
FamousQDR
Reliabledealernetwork
3-yearwarrantyscheme
Goodafter sales
service
Official TMV product will be benefited with:
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Favorable market situation createschance for YARIS penetration
ADVANTAGE
Sharp increaseof PC demandvs. CV demand
Downtrend of tax
policy (SCT, CEPT) forimported PC withengine below 2.0L
SCT: Special consumption tax (Thu tiu th c bit)CEPT: Common Effective Preferential Tariff (Hip nh u i thu quan c hiu lc chung)
PC: Passenger car (Xe du lch)CV: Commercial vehicle (Xe thng mi)
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CHALLENGEFrom unauthorized importers
Before officially launched by TMV, Yaris had already been imported into
Vietnam by unauthorized importers (auto salon) since 2007.
Their price is lower than TMVs.
The main competitor of Yaris (TMV) is no
other than Yaris (unauthorized importers)
Recent recall issue may
affect Toyota brand
name
From internal TOYOTA
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Based on the above-mentioned data, please provide
an Integrated Marketing Communication Plan with:
Your creativity is highly appreciated
Budget: $500,000
Launching period: within1 month
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THANKYOU