Riyaad Minty - Taking social media to the next level

Taking social media to the next level

Riyaad MintyHead of Social MediaAl Jazeera Media NetworkQatar

Riyaad Minty (riyaadm.com)Head of Social Media, Al Jazeera@riy on twittergtalk: [email protected]

Al Jazeera Media Network1. Al Jazeera Arabic

2. Al Jazeera English3. Al Jazeera Turk4. Al Jazeera Balkans5. Al Jazeera Mubashr (Mubashr Misr)6. Al Jazeera Documentary7. Al Jazeera Sports8. Al Jazeera Training Center9. Al Jazeera Research Center10. Al Jazeera ……

1. Al Jazeera Arabic2. Al Jazeera English3. Al Jazeera Turk4. Al Jazeera Balkans5. Al Jazeera Mubashr (Mubashr Misr)6. Al Jazeera Documentary7. Al Jazeera Sports8. Al Jazeera Training Center9. Al Jazeera Research Center10. Al Jazeera ……

Flickr: Mohamed Nanabhay

How do we begin to deal with this?

How do we begin to deal with this?

kidperez flickr

Johan Larrson flickr

Crisis of Relevance

Flickr: Thomas Hawk

Trust People Trust People

New(s) Ecosystem

Online TV Radio Print

News

Current Challenge

Online TV Radio Print

Content Producers

We should be…

A Virtuous CircleParticipatory Culture

New(s)Gathering

New(s) Engagement

1. New(s)Gathering

Traditional News Wires

New(s) Wires

Crowd-Sourcing

Impact

Making Sense of it All…

(information – noise) + context

= accurate reporting

2. New(s) Engagement

The Revolution was televised….

…You were just watching the wrong

channel

Live Streaming

Live Blog (24h dedicated coverage)

Going to our audience

“Micro Reporting”

Driving the conversation

http://aje.me/ajelive

Most tweeted link

Facebook Livestream

YouTube Livestream

Driving traffic….

Referrals

Why…?

Flickr: Thomas Hawk

Trust People Trust People

but...

even if its only140 characters at a time.

Questions?

Riyaad Minty (riyaadm.com)Head of Social Media, Al Jazeera@riy on twittergtalk: [email protected]