COMMERCIAL PRODUCTION RiTE MEDIA JANUARY 2020
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C O M M E R C I A L P R O D U C T I O N
RiTE MEDIA
JANUARY 2020
WHY WE EXIST RiTE was founded on the core belief that as artists we have a responsibility to advance culture; to inspire the pursuit of the unseen through authentic creative expression.
We are a purpose-driven creative content and technology company. Home to inventive storytellers, filmmakers, and visual engineers who forever push the status quo. IMAGINATION TO APPLICATION Our mission is to bridge traditional filmmaking methods with emerging technologies to create impactful films — inspiring powerful connections with audiences.
FEATURE FILMS / EPISODIC / SHORTS MUSIC VIDEOS / CONCERT STAGE VISUALS MUSIC VISUALSNARRATIVECOMMERCIAL
TABLETOP / LIVE ACTION
PLAYING WITH EXPECTATION
THE ASK: ● Deliver a visceral and cohesive connection between the
entire Red Bull product family.
THE CHALLENGE: ● Tight turnaround & budget limitations. ● Traditional CGI approach would be time-consuming & cost prohibitive.
THE RESULTS: ● Efficiency: Start to finish took 1 week = over 40% cost savings.
● Shooting the actual cans creates a more authentic and organic experience between the consumer and the product.
THE ARTISAN TOUCH
THE ASK:
● Highlight Bally’s fine Swiss craftsmanship and celebrate the human skill, expertise and innovation in a uniquely captivating way.
THE CHALLENGE: ● How do we pursue the unseen of Bally’s 1851 artisan heritage in a
riveting fashion while staying true to the brand identity.
THE RESULTS: ● Capturing the shoe building process practically with micro precision,
we composed a custom rhythmic and symphonic tapestry, by design. ● We achieved tight action shots to convey meticulous, artisan craft
and touch; celebrating Bally’s rich heritage and brand story.
CINEMATIC ENGINEERS
DIRECTORS
DPs
TECHNOLOGISTS
DESIGNERS
PRODUCERS
OUR TEAM
A NEW BREED OF CREATORS Hand-picked, purpose driven and experienced creatives, technologists, and producers.
HYBRID MINDS, BY DESIGN Creative and engineering focused, immersed in the RiTE space, tools and methods to pursue the unseen.
CHANGE JUNKIES Not beholden to what we know today. We are committed to pushing ourselves and our craft.
OUR SPACE
• Private Client Space
• Stage 1: Tabletop
• Stage 2: Cyc Wall
• Visual Engineering Lab
• Tabletop Kitchen
• Creative Suites
• Client Lounge
• Production Office
• Breakroom
• Recording Studio
• Post Production Suites
• Hair/Makeup
RiTE fuses distinct tools, minds and methods to:
● Enhance the creative production process — on set, during production, when it matters most.
● Create impactful content that ignites the senses.
● Maximize efficiency to save time, which saves money.
SHORTENING THE DISTANCE TO THE GOAL
Paris Schulman Founder, CEO [email protected]
Mikey Cosentino Chairman, CTO [email protected]
THANK YOU
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