Ritchie Bros. engaged Rouse Services as the leader in construction equipment appraisals to conduct a “head-to-head” comparison of Ritchie Bros. vs IronPlanet online and IP/CAS. 16.2% seller price premium vs IronPlanet online even with 10.1% more hours on like asset transactions (2,3) 16.2% Avg. selling price (2) 10.1% 9.3% 12.7% Avg. machine hours $52mm USD (3) 14 categories (1) Like assets analyzed (3) ROUSE SERVICES Rouse was founded in 1920 as an auction and appraisal firm that focused exclusively on construction equipment. Since 1990, they have monitored major auctions of rental and construction equipment to collect and record information into its database of publically available auction sales information. (2) Study completed in Q2 2016. All data in this analysis was publically available and free of charge. Rouse collected this data directly from the websites of each party. Average was based on weighted dollars. Seller results may vary, and price premium is not guaranteed. (3) Assets were considered “like assets”, if the assets were units in the same make, model, specification, and model year sold in the same month in the Rouse classification schema. Rouse also collected information on average machine hours within each category. 13.7% seller price premium vs IronPlanet online and IP/CAS even with 9.3% more hours on like asset transactions (2,3) 7.1% seller price premium vs IP/CAS even with 12.7% more hours on like asset transactions (2,3) 13.7% Avg. selling price (2) 7.1% Avg. selling price (2) Avg. machine hours Avg. machine hours $72mm USD (3) 14 categories (1) $22mm USD (3) 4 categories (1) Like assets analyzed (3) Like assets analyzed (3) Ritchie Bros. delivered in USA (1) : in Q2 2016 (1) CONSTRUCTION, TRANSPORTATION AND LIFTING & MATERIAL HANDLING Includes the Rouse categories of dozers, dump trucks, excavators, loader backhoes, skid steer loaders, skid steer track loaders, wheel loaders, articulating boom, telescopic boom, scissor lifts, forklifts hi-reach, warehouse & industrial forklifts, cranes and transport trucks. We’ve perfected a process over 50+ years that generates seller price premiums. * We take care of everything, leaving you free to focus on your business. See our auction results at rbauction.com Evaluate equipment Conduct auction Finalize agreement Facilitate cost-effective transport Handle inquiries/inspections by potential buyers Recommend refurbishing Secure assets Manage refurbishing (optional) Display equipment at auction site Remit proceeds to you Collect payment & facilitate loadout Begin marketing campaign Collect detailed equipment information and photographs “We’ve tried it all, but we feel that Ritchie Bros. really gives us the most for our money” Tom Mastera (Florida, USA) *Based on Rouse study